Study Advertising & Brand Management Courses at Top Private Universities & Colleges in Malaysia
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A career in advertising & branding in Malaysia is exciting with a high job demand. To succeed in the competitive advertising industry in Malaysia, graduates must have the necessary skills such as a strong command of the English language, critical thinking skills, creativity, leadership and problem-solving skills. All these skills can be gained through studying at a top private university or college in Malaysia that provides a vibrant student environment and high quality education in advertising & branding.
Advertising & Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
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Best Private Universities & Colleges in Malaysia for Advertising & Branding Courses
First rate private universities and colleges in Malaysia to study advertising & branding are
Branding & Advertising Professionals in Demand in Malaysia
Patricia Sik, IACT College Alumni, Managing Director of MADPAT Communications and RTM TV Host
Advertising & Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
A strong brand is invaluable as the competition for customers is very high. It’s important to spend time investing in researching, defining, and building your brand. A strong brand increases the chances of customers purchasing the products. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through advertising campaigns. Hence, branding and advertising go hand in hand.
ADVERTISING is mass media content intended to persuade audiences of readers, viewers or listeners to
take action on products, services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product, service or concept.
Advertisers want to generate increased consumption of their commercial products and services.
Advertising messages are media content paid for by sponsors. Sponsors finance the production of advertisements and buy space for them in print media or online, or time for them to be broadcast in radio or television programs.
An advertisement is a paid announcement. For example, a persuasive message selling a product.
Advertisements are placed in traditional media such as newspapers, magazines, television, radio and outdoor signs, and in new media such as websites, text messages and social media. Placing is the buying of specific space in print and online or time on the air. Placement is where the ad is positioned in a medium.
Branding involves the frequent repetition of a product’s name or image in an attempt to have the
desirable qualities of that product stick in the minds of consumers. An integrated media campaign combines paid advertising with free media. These also are referred to as integrated marketing communications. Any mass medium can deliver the advertising message. Branding & Advertising professionals need to be creative and use the most effective medium that will reach the target market with the intended message. Branding & Advertising professionals in Malaysia can use some of the following mediums to deliver their brand message:
- Newspaper ads
- Magazines ads
- Radio broadcasts
EduSpiral met up with me & my parents to help us figure out which course is best for me. Then we toured the university which helped me to make a good choice.
Yee Mun, Mass Communication at UCSI University - TV commercials
- Cinema commercials
- Websites
- Social Media such as Facebook, Youtube, Twitter, Instagram, etc.
- Online marketing such as Google Adwords, Paid Facebook advertisements, email, re-targetting marketing, etc
- Billboards
- Posters
- Wall paintings
- Human billboards
- Flyers
- Rack cards
- Back of event tickets
- Rest room stall doors
- Taxis
- Wrap around Buses
- LRT Trains & Platforms
- Bus stop benches
- Airplanes
- Shopping carts
- Stickers on fruit in supermarkets
- Supermarket receipts
- Coffee cups
- Mobile phone screens
Branding & Advertising professionals who possess the skills to effectively position a brand and execute advertising campaigns that increase a company’s profile and profits are highly sought after and paid very high salaries.
However, graduates should choose the best university in Malaysia for branding and advertising degree to study in so that you can gain the necessary knowledge and skills to succeed. The university should also have a an English-speaking student environment where you can improve your communication skills.
Job Opportunities for Branding & Advertising Graduates in Malaysia
- Brand Executive
- Brand Management
- Product Management
- Account Management
- Channel Management
- Channel Development
- Advertising Executive
- Advertising Manager
- Event Planner
- Event Manager
- Campaign Development Executive
- Media Executive
- Media Planner
- Academician
- Entrepreneur
Branding & Advertising can also choose to work in the hundreds of advertising agencies in Malaysia. An advertising agency is a service business that helps client businesses sell goods and services by producing and placing advertisements. A client is a customer who buys and receives services, help and advice from an advertising professional. Ad agency clients include businesses and corporations, non-profit organizations, educational institutions, government agencies and others. Graduates in Mass Communication can also find work as Branding & Advertising professionals.
The Best Mass Communication Programme Majoring in Advertising in Malaysia at Taylor’s University
The mass communication programme at Taylor’s University offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including internship experience with advertising agencies, media agencies and marketing communication consultancies. Taylor’s mass communication (advertising) degree programme has three distinct minors that students can choose: Public Relations, Broadcasting and Journalism.
Students after SPM or O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete a degree. Students may choose 5 mass communication majors for their degree at Taylor’s University. The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s. Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.
Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.
Students of the Taylor’s Advertising programme are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, 3D Studio Max and Final Cut Pro.
Taylor’s University students will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module. In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.
The programme also has a minor in Broadcasting and a dual award in which students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year.
Year 1 Subjects for the Bachelor of Mass Communication (Hons) (Advertising) at Taylor’s University
Semester 1
- Introduction to Mass Communication
- Visual Communication
- Critical & Creative Thinking
- Communication Theory
- MPU (U1A)*
Semester 2
- Innovative Media
- Media Writing
- Intercultural Communication
- Communication Research Fundamentals
- MPU (U1B)*
- Short Semester
- Elective I
- MPU (U2)*
- MPU (U3)*
Year 2 Subjects for the Bachelor of Mass Communication (Hons) (Advertising) at Taylor’s University
Semester 3
- Principles of Marketing
- Advertising Principles
- Creative Copywriting
- Minor I
- Minor II
Semester 4
- Interactive Media
- Advertising Design & Execution
- Minor III
- Minor IV
- Minor V
- Short Semester
- Brand Management
- Elective II
- MPU (U4)*
Year 3 Subjects for the Bachelor of Mass Communication (Hons) (Advertising) at Taylor’s University
Electives
Semester 2 (Elective I)
- Introduction to Management
- Performing Arts
- Illustration & Visual Narrative
Semester 4 (Elective II)
- Photography
- Entrepreneurship
- Film Studies
- Mobile Applications Development
Minor
Public Relations
- Public Relations Principles
- Promotional Writing
- Publicity & Media Relations
- Crisis Management
- Organisational Communication
- Financial PR
Broadcasting
- Broadcasting Principles
- Writing for Broadcast
- Audience Studies
- Radio & TV Production
- Broadcast Perfomance
- Digital Storytelling & Production
Journalism
- Social Psychology for Communication
- Photo Journalism
- Print News Reporting
- Creative Writing
- Reporting for New Media
- Newspaper & Magazine Production
Electives:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.
Minors:
Students are required to complete the 6 modules within the same minor.
NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
Career Options for Advertising Graduates from Taylor’s University
- Account Director
- Advertising & Promotion Manager
- Advertising Consultant
- Brand Manager
- Copywriter
- Creative Director
- E-Commerce Advertising Specialist
- Media Planner
Taylor’s University UK Dual Award from the University of the West of England (UWE), Bristol, U.K.
The School of Communication at Taylor’s University offers dual award degree programmes in
collaboration with the University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.
Tracing its roots back to 1595, UWE represents a long and well-established tradition of first-class professional education and training. With over 30,000 students, UWE is a modern, growing university situated in Bristol, which is ranked UK no.1 most liveable city.
UWE has been ranked no.6 for employability in the UK. 95% of graduates are employed or in further study six months after graduation. Bristol is the eighth largest city in the UK, the largest city in the south west and is home to many large businesses and employers including Airbus, AXA, BBC, Environment Agency, Hewlett Parkard, Lloyds TSB, Ministry of Defence and Rolls-Royce.
- The University of the West of England, Bristol or affectionately called Bristol UWE is one of the
Communication students at Taylor’s University have access to the best facilities and well rounded curriculum most popular universities in the U.K. with a lively intellectual and social mix.
The history of the University goes as far back as 1595, representing a long and well established tradition of first class professional education and training. - The Department of Screen Media and Journalism is part of the Faculty of Arts, Creative Industries and Education. It has a reputation for high quality teaching informed by the latest research and featured in the top ten of UK universities for student satisfaction in their courses in journalism, film, media and cultural studies.
- The Department also partners some of the most innovative and prestigious cultural organisations in Bristol such as the BBC, Watershed Media Centre, the Pervasive Media Studio and the Festival of Ideas.
- It also sponsors Encounters International Short Film Festival and Compass Film Festival. These organisations offer master-classes and careers advice to give greater insight into the creative industries.
Award-Winning Communication Students at Taylor’s University
- Champion in the EcoWorld Recruitment Video Competition
SOC degree students emerged as Champion in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest 2015. The Champion award comes with a RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.
2014
- 1st Runner Up in the Shell Fuel Save Campaign
Seven degree studentsperformed in an integrated PR and Marketing competition via a social media campaign to promote fuel efficiency and safe driving tips. They also executed on-ground activation at AvenueK Shopping Gallery. - Champions for Moving Walls Love Generator Challenge
Two teams, SOC Diploma and Degree students respectively were winners for two special categories (AmBank for Youth and Malaysia’s Resume).
2013
- 1st Prize in the United Against Crime initiative
Diploma students won the short video competition organised by the Crime NKRA team and the Performance Management and Delivery Unit (PEMANDU), a division of the Prime Minister’s Department. - Champion in the Shell Fuel Save Campaign
Eight students from SOC conducted research, presented a plan and implemented their proposed campaign for two months to educate the next generation of drivers on fuel efficiency. - Champion, 1st & 2nd Runner Up in Petron Malaysia “Rentetan Kejayaan – A Journey of Triumphs and Milestones”
SOC students emerged as winners in the National Student Art & Photography Competition which aims to encourage the expression of creativity and instill the preservation of arts and culture amongst youth.
Industry Standard Facilities for the School of Communication at Taylor’s University
School of Communication students study in a modern tropical campus with conducive and state-of-the-art facilities catered to their studying needs at our brand new Taylor’s Lakeside Campus.
Our school’s facilities include:
State-of-the-Art Facilities at Taylors University
Taylor’s University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake; striking a balance between form and function to embody Taylor’s University’s modern approach and perspective in premium education with an approach to holistic growth outside the classroom.
Surrounding the serene lake are buildings that house the academic wings and the commercial annexe that comprise of wide and spacious corridors, pleasing and rich landscapes and all in all, a sustainable and conducive environment for education. Besides, being visually comforting and naturally soothing, the overall design also enhances the air quality, both indoor and outdoor.
Taylor’s provides the necessary conducive environment for learning and development, to complement our quality academic programmes. Our campuses provide students with a comprehensive list of features and facilities to cater to our students’ learning needs and comfort during their years at Taylors University.
Outstanding Diploma in Marketing and Advertising in Malaysia at IACT College
To enter the 2.5-year Diploma in Marketing and Advertising at IACT College, students will need at least 3 credits in SPM or O-Levels. Upon completion of the Diploma in Marketing & Advertising programme, they can then continue on to Year 2 of the 3+0 UK Degree in BA (Hons) Advertising and Design (3+0) University of Sunderland, UK. The 3+0 degree programmes are in collaboration with the University of Sunderland, UK. Alternatively, students after SPM or O-Levels with at least 5 credits can consider taking the Foundation in Media Studies at IACT College.
If your dream is to be in advertising or marketing communications, this is the Diploma to pursue. The Diploma in Marketing and Advertising at IACT College presents a dynamic and holistic syllabus designed to meet the ever-changing demands of the industry. Above all, it grooms you to be a versatile creative professional. At IACT College, lessons are conducted based on real-life projects similar to those in real ad agencies or multinational companies. Dynamic, challenging yet fun, its effective learning approach makes this Diploma one of the most established Advertising Diplomas in the country – one that has launched many successful careers of its graduates both locally and internationally.
Intakes for the Diploma in Marketing & Advertising at IACT College are in January, April, June and August of each year. For more information please WhatsApp 01111408838.
Highlighted Modules for the Diploma in Marketing and Advertising programme at IACT College
Marketing Communications
This subject will examine the concepts and techniques of the various elements in the promotional /marketing communications mix. It will provide students with the realization that promoting a product or service can take many forms other than advertising. At the end of the course a combination of the complementary aspects of the various forms of marketing communications will be introduced to the students.
Advertising Campaign Planning
This subject introduces students to some successful advertising campaigns. Students will benefit from understanding how a campaign is planned – starting with the understanding of the purpose and plan of an ad campaign planning to the development of research information, budgeting and execution.
Brand Management
This subject focuses on the importance of a company’s brand, how to create and enhance brand value as well as how to manage the brand. The course blends theory, concepts and practice of brand management through lectures, exercises and case study discussions.
Integrated Marketing Communications
This subject synergistically blends the various marketing communications aspect (advertising, sales promotion, public relations, direct marketing and interactive marketing and personal selling) to effectively promote a product. Students will be required to apply this knowledge together with the understanding of the processes involved in order to plan and develop a relevant and effective IMC campaign. Besides lectures and tutorials, students will have ample opportunities to present their case studies and campaign.
Interactive Marketing
This course reflects the current interactive media prevalent in our society today especially pertaining to internet technology (but not limited to this medium). It covers the understanding of basic fundamentals required in this form of direct marketing to the strategies and practice of interactive marketing such as social networking methods. Students will have the opportunity to develop an interactive marketing campaign.
Year 1 Subjects for the Diploma in Marketing and Advertising programme at IACT College
- Advertising Principles
- Brand Management
- Communication English 102
- Communication English 103
- Communication English 104
- Computer Graphics
- Creative Thinking
- Introduction to Sociology
- Presentation Skills
- Media Research, Strategy, Planning and Buying
- Marketing Principles
- Mass Communication
Year 2 Subjects for the Diploma in Marketing and Advertising programme at IACT College
- Account Management
- Advertising Campaign Planning
- Consumer Behaviour
- Creative Concept Development
- Creative Process and Execution
- Cross Cultural Studies
- Marketing Communications
- In-Company Practical Training
Year 3 Subjects for the Diploma in Marketing and Advertising programme at IACT College
Electives: Choose any four subjects
Creative
- Contextual Studies
- Copywriting
- Motion Graphics
- Portfolio Building
- Visual Communication
- Web Design
Marketing Communication
- Corporate Social Responsibilities (CSR) and Corporate Communication
- Event Planning and Project Management
Computer Lab at IACT College - Integrated Marketing Communications
- Interactive Marketing
- Research Methodology
- Management Principles
*Additionally, the Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) within the duration of their studies. The list of MPU subjects are as follows:
• MPU 1: Pengajian Malaysia or Bahasa Melayu Komunikasi (for international students)
• MPU 2: Bahasa Kebangsaan A or Creative Thinking (subject to change)
• MPU 3: Perlembagaan Masyarakat Malaysia
• MPU 4: Serving Our Society
*Advanced Standing to BA (Hons) Advertising and Design
*Note: Modules are subject to change and the list of electives may change to reflect the current industry needs.
Best Bachelor of Arts (Hons) Advertising and Design (3+0) UK Degree in Malaysia at IACT College
The Bachelor of Arts (Hons) Advertising and Design (3+0) at IACT College, in collaboration with University of Sunderland, explores the integration of strategising, conceptualising ideas and creative design conducted within the challenges of today’s competitive advertising industry. 96% of IACT College graduates are employed in the industry within six months of graduation.
Students after SPM or O-Levels will need at least 5 credits in SPM or O-Levels to enter the Foundation in Media Studies at IACT College. Upon completion of the Foundation programme, they can then continue on to the 3+0 UK Degree in Bachelor of Arts (Hons) Advertising and Design. Students with 3 credits in SPM or O-Levels may enter the Diploma in Marketing & Advertising for 2 years and upon completion continue on to Year 2 of the Advertising & Design degree programme.
Founded by the Industry In 1970, the two largest advertising associations in Malaysia came together to form what has become Malaysia’s best college specialising in creative communication.
The Bachelor of Arts (Hons) Advertising and Design (3+0) at IACT College, in collaboration with
University of Sunderland, explores the integration of strategising, conceptualising ideas and creative design conducted within the challenges of today’s competitive advertising industry.
IACT College students will be exposed to the various demands of creating and executing advertising campaigns, building their portfolio through modules such as Introduction to Advertising, Advertising the Campaign, and Advertising the Book, and by working towards a final year dissertation to examine advertising or design issues.
The Bachelor of Arts (Hons) Advertising and Design (3+0) programme is fully accredited and assessed by the University of Sunderland, yet fully taught at IACT College, with graduates receiving their certification from University of Sunderland.
The Best Communication Programmes offered at IACT College
There is no better way to excel in the creative communication industry than to be taught by the only creative communication specialist college in Malaysia. If advertising, marketing, communication, graphic design, broadcasting and film appeal to you, we can help you shine.
With a faculty including established practitioners, and advanced college facilities, students will get first-hand information and tips about what’s hot and happening in the “real world.” Students will get hands-on experience during practical attachments with leading local and international organisations
Strategising Ideas
IACT College students will be exposed to the various demands of creating and executing advertising campaigns, building their portfolio through modules such as Introduction to Advertising, Advertising the Campaign, and Advertising the Book, and by working towards a final year dissertation to examine advertising or design issues.
Creative Design
This helps IACT students to visualise their big ideas that they will be facilitated with design modules like Graphic Communication and Motion Graphics, which students will get to explore essential design skills through various Adobe software.
Research and Dissertation
IACT College students will be working towards a final year Dissertation to examine advertising or design issue, with their own hypothesis. To help students through this journey of critical analyses, they will be equipped with Research Methodology and Design Theory modules.
Industry Engagement for the Advertising and Design Students at IACT College
- Personal coaching by Creative Directors of international agencies
- Guided tours of international advertising agencies
- Copywriting training by Farrokh Madon, Chief Creative Officer, Y&R Singapore
- Guest speaker, Joseph De Leon, Strategic Planning Director, DraftFCB
- Guest speaker, Icen Wong, Chief Brand Strategist, President and Founder, Brand Labz
Recognition of the Bachelor of Arts (Hons) Advertising and Design (3+0) Degree at IACT College
The Bachelor of Arts (Hons) Advertising and Design (3+0) programme is fully accredited and assessed by the University of Sunderland, yet fully taught at IACT College, with graduates will receiving their certification from University of Sunderland.
Programme Structure for the 3+0 Bachelor of Arts (Hons) Advertising and Design UK Degree at IACT College
Award-Winning Communications College in Malaysia
IACT students have a track record of over 60 top industry awards in the past 3 years. IACT College
students win industry awards and gain recognition within the industry before they even graduate, making them highly sought after by employers around the world.
IACT College 2015 AWARDS
- The Star English for More Opportunities Video Competition – Winner
- The Star English for More Opportunities Video Competition – 1st and 2nd Runner Up
- Level 5 Charm Cheerleading Championship – 3rd Place
- Dragon Blade Movie Poster Design Competition – Grand Prize Winner
- Dragon Blade Movie Poster Design Competition – 1st and 2nd Runner Up
- My-Kris National Inter-College Short Video Competition – 2nd Runner Up and Best Work
- Ini Adalah Cara Tanahairku Video Competition – Winner
IACT College 2014 AWARDS
- Shell FuelSave College Competition – 1st Place
- Shell FuelSave College Competition – Winner for most #SHELLPLEDGE
- 8TV “Ultimate Song” short film award – 1st Place
- 3M TVC Campaign – 1st Place
- Magnum Cares Short Story Competition – 1st Place
- Miracle Hair Expert Centre for the ‘To Care To Love’ TVC Short Film Award –2nd and 3rd Place
- Sunway Lagoon ‘Night of Fright Freaky Trailor Battle’ Competition – Grand Prize, 1st and 2nd Runner Up
- Kancil Student Awards – Merit
- Merdeka 57, Ini adalah Cara Tanahairku Video Competition – 1st place
- Two 1st Class Honour Recipients, BA (Hons) Degree in Broadcasting Media, University of Sunderland
IACT College 2013 AWARDS
- Nissan Pimp My Almera Design Contest – Grand Prize Winner
- KL International Eco Film Festival – 1st and 2nd Runner Up
- Gatsby Student CM (Video) Awards – International Finalist
- Media Prima’s LOL Video Competition 1st Place
- 4A’s Unplugged Competition (Advertising) – 1st Place
- Shell FuelSave College Competition – Best Press Release
- Shell FuelSave College Competition – 2nd Runner Up
- Kancil Student Awards – Merit
- Resort World Genting YNOT Graffiti Competition – 1st Place
Student Lounge at IACT College - Magnum Cares CSR Video Competition – 1st Place
- 3M Clean Water Video Campaign – 1st Place
IACT College 2012 AWARDS
- Winner of Bella Awards 1st Bella Official Correspondent Search
- Gatsby Student CM (Video) Awards, International Finalist
- Kancil Student Awards – Merit
- Student Art Display in the German Embassy in Malaysia
IACT College – The Creative Communications Specialist in Malaysia
IACT College is a specialised and dedicated talent prep-school for the creative communication industry in Malaysia that is known and trusted by the industry to continuously provide an industry relevant learning environment that mirrors current industry standards and practices. Coupled with a holistic teaching method and curriculum, students not only excel in their studies but develop useful life skills.
University of Sunderland, UK is an exclusive 3+0 foreign partner with IACT College in Malaysia, enhancing the programmes available. The collaboration offers students the Bachelor of Arts (Honours) Media, Culture and Communication and Bachelor of Arts (Honours) Advertising and Design. All 3+0 degree programmes offered at IACT College are fully accredited, assessed and awarded by the University.
The Best Communication Facilities at IACT College
IACT College’s Campus provides you with creative spaces that are equipped with relevant 21st century learning facilities.
- Brainstorming rooms
- Library
- Advanced MAC Lab
- Sound Editing Studio
- Advanced PC Lab
- Cyber Research Station
- Photography Studio
- Music Academy
- Gymnasium
- Audio Recording Suite
- Advanced Editing Room
- Radio Studio
- Art Studio
- Green Screen Room
- Swimming Pool
- Wifi Access
IACT College Endorsements and Accreditations
Endorsed by a Global Advertising Authority and Accredited by MQA
International Advertising Association (IAA), New York is one of the world’s largest networks of advertisers, agencies and media companies. IACT College is the only college in Malaysia to receive IAA’s accreditation as one of their awarding bodies.
MQA is a governmental body overseeing the quality practices and accreditation of higher education institutions.
IACT College has always enjoyed MQA’s stamp of approval and this accreditation continues on an ongoing basis.
PARTNERS IN EXCELLENCE
TAP (Training Academy for Professionals) the Professional training unit of IACT is an established and experienced training academy that offers corporate trainings and part-time professional development courses specialising in the area of marketing, advertising and communications, giving our students instant exposure to the latest industry topics of interests.
Founders
Malaysian Advertisers Association
A representative body of more than 65 major advertisers in Malaysia (including companies such as Nestle, Unilever, and HSBC Bank), who collectively spent more than RM6 billion on advertising and communications.
Association of Accredited Advertising Agents, Malaysia
Focused in driving growth for brands, 4As is the representative body of over 80 multinational and local organisations involved in brand strategy and communications.
Also known as International Advertising, Communication and Technology College, IACT College was founded and endorsed by the Malaysian Advertisers Association (MAA) and 4As Malaysia, the two largest marketing and advertising associations in 1970.
Top 3+0 UK Degree in Advertising & Brand Management in Malaysia at APIIT
Students after SPM or O-Levels interested to pursue a top UK degree in Advertising & Brand Management may go for the Foundation course at Asia Pacific University (APU) for 1 year and then enter into the 3+0 UK Bachelor of Arts (Hons) Advertising & Brand Management degree offered at APIIT.
Designers work on everything from household products to industrial ones, from advertisements to any visual communication, from small to massive projects, for themselves and for large corporations. Every time you buy something a designer has been involved in creating it and promoting it. What you buy may have been made in one country, but has usually been designed in UK, Europe or USA. The net flow of payments for licences and royalties of designs from manufacturing countries such as China to UK is massive. British designers are amongst the leading designers in the world and have developed their expertise in UK Universities such as Staffordshire University.
Now you can experience the advantages of studying design with Staffordshire University in Malaysia. The Degrees offered by APIIT have the same curriculum as at Staffordshire University in the UK. They will develop your abilities to work on your own and in a team in initiating and creating a wide range of products and promotional activities, including advertisements for print, broadcast, and online as well as display packaging and other promotional support tools.
Many of the world’s most iconic and recognizable designs originate in the UK. Think of the UK Union Jack flag to be found on clothing and cars, the easily recognizable MINI car, the London Underground map which has been copied by rail systems around the world and London buses.
You may want to equip yourself for a career in pretty much any sector that requires a certified Designer. Whatever the case, you’ll find we’ve an industry-leading course for you.
Bachelor of Arts (Hons) Advertising & Brand Management at Asia Pacific Institute of Information Technology (APIIT)
APIIT’s 360° approach to creative and strategic advertising and brand management develops professionals with a broad set of
skills, developing your employability opportunities. APIIT’s creative studio environment mirrors an agency environment, creating flexible working zones and project spaces with industry standard software.
The college’s dynamic, ideas led advertising programme will equip you with the skills and understanding to develop a career in the creative industries.
Whether you want to work in a creative team, be a copywriter, account planner or brand manager, you will gain vital hands-on experience that is highly attractive to future employers.
The programme team has industry experience and our associate tutors are current creative directors and agency practitioners.
APIIT place creative thinking and ideas at the centre of our 360° approach to advertising study via digital and traditional advertising platforms, explore social media, viral marketing and ambient advertising.
Industry placements and agency visits will add to your development. You’ll learn how to create advertising campaigns by studying key areas of creative thinking, strategy and planning as well as idea generation, integrated communications, art direction and copywriting.
Programme outline for the Bachelor of Arts (Hons) Advertising & Brand Management at Asia Pacific Institute of Information Technology (APIIT)
Year 1 (Core) Subjects for the BA (Hons) Advertising & Brand Management at Asia Pacific Institute of Information Technology
Will introduce you to the key concepts and practices that underpin successful advertising and brand communications. You will experiment with ideas, creative thinking and communication and explore these areas through creative solutions.
- Client Brief Concept I
- Client Brief Concept II
- Course Introduction I
- Course Introduction II
- Informing the Masses
- Introduction to Graphics Design
- Marketing Fundamentals
- Trends and Visual Thinking
- An Introduction to Media Practices
Year 2 Subjects for the BA (Hons) Advertising & Brand Management at Asia Pacific Institute of Information Technology
You are encouraged to explore visual communication and theoretical issues raised by the relationship between advertising, brands, marketing and issues of sustainability.
You will learn to integrate strategy, planning and creative practice. You will also develop your industry links, networks and placement opportunities.
- Advertising and Packaging
- Brand Implementation I
- Brand Implementation II
- Digital and Experiential
- Account and Media Planning
- Professional Practice
- Copywriting and Creative Direction
- Creative Practice
- Creativity & Innovation
- Year 2 (Internship)
Year 3 Subjects for the BA (Hons) Advertising & Brand Management at Asia Pacific Institute of Information Technology
You have the opportunity to personalise your portfolio. Modules involve creative ideas, research and multi-disciplinary solutions to creative brief. You will also investigate the strategic importance of ‘future proofing’.Life after ABM – We have a strong alumni linked through our programme Facebook page http://www.facebook.com/ABMatStaffsUni who are working in a number of agency roles locally and nationally, throughout Europe, the US and China.
- Future Thinking I
- Future Thinking II
- Major Project I
- Major Project II
- Major Project III
- Advertising and Brand Management Research Report I
- Advertising and Brand Management Research Report II
- Design Futures for ABM
In addition to the above, all students are required to successfully complete General Studies modules as stipulated by the Malaysian Qualifications Agency, as well as fulfill credit requirements for Co-Curricular Activities.
Teaching and Learning for the BA (Hons) Advertising & Brand Management at Asia Pacific Institute of Information Technology
Our Advertising and Brand Management programme focuses on exploring creativity and practice through research, theory and studio projects. A variety of methods are used to develop and assess your learning and progression.
They are all designed to reinforce the strategy of integrating the intellectual and experiential processes of learning in a creative studio environment so that you have confidence and experience of the advertising industry environment before graduation with well developed creative thinking skills.
Our programme is committed to building your confidence in your own powers of communication. Each student is supported in developing their key skills and approaches at every part of the process.
Through each level our students are exposed to increasingly complex challenges to their ability to communicate their ideas, whether through a presentation of research findings to their peers, written academic argument or, when dealing with a practical brief, communicating creative concepts to a client.
Jane, Asia Pacific University
Teaching methods include:
- Studio teaching takes place in dedicated studios. This practice contributes substantially to your independence as a learner and industry approaches.
- Lectures, including lecturers by industry professionals.
- Seminars and discussion groups.
- Group critiques. Students present their work to the group of staff and students for progress review. Active participation in critiques provides a valuable opportunity to develop confidence in presentation and communication skills.
- Tutorials for providing feedback on progress as well as encouraging analysis and reflection.
- Technical instruction of software etc taught by the technical instruction team.
- Study visits take place in agencies, we also visit, exhibitions and conferences, and introduce you to industry contacts and working practices.
- We are committed to developing and sustaining a professional approach to work and our students are expected to use all of the allocated learning time for work/practice/research in all modules within the open access studio environment.
The first year of the programme introduces you to the foundations and key skills and related industry practices as well as diagnosing your current skill base. You will become involved in all aspects of the creative process from initial brief to final production. The emphasis is on progression towards the ability to self-manage project work.
Modules in the second year foster more independent, project orientated modes of study, and you develop further understanding
of advertising strategy, copywriting and digital platforms as well as ethical issues.
With continued support and supervision and focus on your skills portfolio you begin to develop competence in the key skills required in the industry and learn how to employ these effectively either individually or as part of a creative team.
In the final year of the programme most modules are studio-based and will often centre on a brief set by the module leader, an external agency, live client or competition brief.
This kind of learning model focuses on developing creative insight and research process leading to an effective client pitch, which is assessed. This tests your abilities against the processes used within the industry.
Assessment for the BA (Hons) Advertising & Brand Management at Asia Pacific Institute of Information Technology
The Advertising and Brand Management Programme uses strategies that have been devised from discussions with
Hui Ying, Diploma in Accounting leading to Finance Degree, Asia Pacific University
industry practitioners, bench-marking against advertising industry practices.
Most modules carry single assessment tasks/ activities. The submission of coursework – the nature of which is determined by the project briefs set within the module, but which may consist of any one or a combination of the following components:
- Workbooks or logs, documenting the process of generating, developing and resolving thoughts and ideas and demonstrating the influence of research on practical work
- Studio concept development boards and portfolios
- Research files, documenting the gathering, sorting and presentation of research material
- Creative solutions professionally presented in the format required by the assignment, project or brief
- An essay or report, written according to given guidelines as to word count and illustrated as required by the assignment
- Pitch Presentation
- This integrated approach to assessment ensures that the varied approach supports different kinds of learners, and develops our students’ abilities to perform effectively in a `real-world’ industry situation.
Study the Degree in Branding & Advertising at Top Ranked UCSI University
The BA (Hons) Branding and Advertising degree programme at UCSI University equips students with the theoretical foundations within the field of branding and advertising. It simultaneously provides the practical skills needed to effectively manage the job requirements within this field. The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.
Year 1 Subjects for the Degree in Branding & Advertising at UCSI University
- Fundamentals of Marketing
- Business Information System
- Marketing in Practice
- Introduction to Branding
- Organizational Behavior
- Microeconomics
- Statistics and its Application
- Fundamentals of Advertising
- Macroeconomics
- University Life (MPU-U2)
- Business Law – Malaysian Perspective (MPU-U3)
- Extracurricular Learning Experience 1 (MPU-U4)
- Co-Operative Placement 1
Year 2 Subjects for the Degree in Branding & Advertising at UCSI University
- Business Mathematics
UCSI University students playing basketball at the Multipurpose Hall with the Gym in the background. - Relationship Marketing
- Elective 1 **
- E- Marketing
- Visual Communication
- New Product Development
- Elective 2 **
- Marketing Processes
- One –To- One Marketing
- Business Research Methods
- Design and Layout
- Social Media Marketing
- Customer Communication
- Extracurricular Learning Experience 2 (MPU-U4)
- Co-Operative Placement 2
Year 3 Subjects for the Degree in Branding & Advertising at UCSI University
- Strategic Advertising Management
- Elective 3 **
- Final Year Project A
- Final Year Project B
- Strategic Brand Management
- Service Marketing
- Marketing Promotion
- Retail Brand Management
- Advertising Media Planning
- Extracurricular Learning Experience 3 (MPU-U4)
- Co-Operative Placement 3
Electives for the Degree in Branding & Advertising at UCSI University
Elective I* [any one (1) module]:
- Managing People
- Entrepreneurship
Elective II* [any one (1) module]:
- Business Modeling with Spreadsheet
- Management Ethics
Elective III* [any two(2) modules]
- Current Issues in Marketing
- International Business
- Strategic Marketing
- Distribution Channel Strategy
Job Opportunities for Branding & Advertising Graduates in Malaysia
- Brand Executive
- Brand Management
- Product Management
- Account Management
- Channel Management
- Channel Development
- Advertising Executive
- Advertising Manager
- Event Planner
- Event Manager
- Campaign Development Executive
- Media Executive
- Media Planner
- Academician
- Entrepreneur
Branding & Advertising can also choose to work in the hundreds of advertising agencies in Malaysia. An advertising agency is a service business that helps client businesses sell goods and services by producing and placing advertisements. A client is a customer who buys and receives services, help and advice from an advertising professional. Ad agency clients include businesses and corporations, non-profit organizations, educational institutions, government agencies and others. Graduates in Mass Communication can also find work as Branding & Advertising professionals.
Study at the Top Ranked UCSI University in Malaysia
UCSI University is a vibrant community of learning and scholarship. With more than 10,000 students from 80 different
countries, the University stands out as a melting pot of diversity and learners will supplement their pursuit of knowledge with a keen sense of cultural appreciation – a vital trait in today’s borderless world.
As one of Malaysia’s first private universities,UCSI University has long impacted the national higher education landscape and the University continues to do so with its wide range of undergraduate and postgraduate programmes.
UCSI is ranked in the top 300 in the 2015 QS Asian University Rankings. UCSI University is ranked as Excellent or Tier 5 in the SETARA 2013 rating system by MQA.
The University’s academic staff are at the forefront of their disciplines and their views are highly sought after on major issues; from business to political science.
Many of their academics have extensive experience working overseas and some play advisory roles in public bodies and various committees. By bringing their experiences into the classroom, UCSI’s academics cater to an exhilarating learning environment and learners will thrive as they balance academic mastery with industrial application.
Since its inception in 1986, UCSI University has been committed to further the discovery and celebration of knowledge.
Co-Operative Education Training Programme for Every Year of Degree Studies at UCSI University
Paul Kong, graduated in Business Administration from UCSI University
With its innovative academic curriculum, UCSI University students also enjoy the unique benefits of its Co-Operative Education Training Programme (Co-Op) that enhances their employability by integrating classroom learning with workplace training in Co-Op employer organisations.
Completing two months’ work experience for every study year, a UCSI University student would have six to eight months’ work experience to stand ready for full-time employment upon their graduation.
Currently, UCSI University has more than 1,000 employer organisations registered as heir Co-Op employers.
With the number rising annually, these partnerships create job opportunities for students to be job-ready upon their graduation.
State-of-the-Art Facilities at UCSI University
Situated on a 19-acre piece of land, the Campus is located in Cheras, Kuala Lumpur with convenient access
to numerous facilities including banks, restaurants, transportation services, entertainment, and accommodation. Fully wireless, it is equipped with the latest cutting-edge technology to access the world of e-learning and e-resources.
Housing 7 different blocks, the Campus includes the Student Centre (Menara Gading), the Resource Centre, the Academic Blocks and Residential Halls to comfortably accommodate a student population of more than 15000.
Sporting facilities in this Campus include: basketball, badminton and squash courts, as well as a gymnasium, a football field, and a swimming pool.
Other facilities include the four-level library, an auditorium, a recital hall, a multi-purpose hall, computer laboratories, residential halls, bookstores and cafeterias. Also available on Campus is an Apple Experience Centre.
Professional Recording Studio at UCSI University
The recording studio located in the Recital Hall is a professional 24-track digital recording and editing studio with an attached
control room that is connected to the Recital Hall for live recording purposes. Equipped to handle small to integrated productions, advanced editing and CD-R burning, it is available for stereo recording, multi-track recording, fully automated mix-down, CD writing or audio/CD-R production and audio postproduction for vision.
Recording applications available include instrument, choir, ensemble, jazz and pop bands, drums, voice-overs, musicals, vocals, backing tapes, background music, minus ones for lip-syncing, minus ones for vocal performances and video soundtracks. A valuable teaching facility, the studio is also used for many of our audio engineering courses to enable students to work in a setting that closely parallels the professional music world.
The recording studio is also used by the Mass Communication and Branding & Advertising students at UCSI University.
Dewan Tan Sri Ahmad Razali (DETSAR)
Fully equipped with air-conditioning and a sound system, the Hall can accommodate up to 660 pax for examinations and 1,000 pax for dinner functions.
Multipurpose Hall (MPH)
The Multipurpose Hall can accommodate up to 420 pax for examinations.
Recital Hall
The Recital Hall and the Auditorium are two identical theatres, which are well-designed for professional performances and functions and furnished with theatre-style seating for 450 people. Both are also well-equipped with their own sound systems, audio/visuals, and recording facilities.
Library & Resource Centre
The five-storey UCSI University Library offers a comprehensive collection of all the latest texts and references, both in hardcopy and online. The e-Library provides access to a wide array of references, from academic peer-reviewed international journals to music scores and audio-visual items. Also available are discussion rooms and workstations, as well as supplementary audio references.
EduSpiral Consultant Services- Your Personal Online Education Advisor
Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and universities in Malaysia.
Yee Mun, Mass Communication at UCSI University
EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get. These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable.
EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.
These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.
If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.
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