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Top Private Universities in Malaysia for the Best Public Relations Degree Programmes

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Congratulations to UCSI University to be ranked 212 in Asia by QS University Rankings. Scholarships are available for SPM 2017 Trial results. For more information on UCSI whatsapp 01111408838 Congratulations to Taylor’s University for being the only private university to be ranked in the Top Ten by QS World University Rankings. For more information on Taylor’s whatsapp 01111408838 Spm 2017 student exploring courses and universities

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List of the Best Private Universities in Malaysia to Study Top Public Relations (PR) Degree Courses

Written by EduSpiral Consultant Services For more information contact 01111408838

Students interested in studying Public Relations should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy.

A good command of the English language is very important for a successful career in Public Relations. Students need to choose a university where the students speak mainly in English and experience in offering the programme. If you are weak in English, it will be very difficult for you to maintain the image of your company with bad English. You will not be able to write good press releases and copy for the brochures. Coming up with good taglines or campaign ideas for your product or company will be almost impossible. Having a good command of both English and Mandarin would be very advantageous. However, if you are only proficient in Mandarin, you will not be able to get jobs in top multinational or global companies

It is important to choose the best private universities and colleges in Malaysia to ensure that you get the necessary training and skills to succeed in the competitive workforce. Choosing a private university with an English-speaking student environment will help you to improve your language skills. The university should also be equipped with the necessary facilities such as recording studio, photo studio, computer lab and some have Mac Computers. Experienced & qualified lecturers are essential to equip you with the necessary knowledge and skills to succeed in the mass communication career.

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The Best Private Universities in Malaysia for Top Rate Public Relations Degree Programme

Students after SPM or O-Levels with at least 5 credits may go to the Best private universities & colleges in Malaysia offering the Foundation in Communication or Media Studies. Top universities for the Foundation in Communication are Curtin University Sarawak, IACT College and Taylor’s University

After completing the Foundation in Communication, you can continue on to the 3-year degree in Public Relations at Premier private universities which are:

  1. Taylor’s University
  2. Curtin University Sarawak
  3. HELP University
  4. KDU Penang University College

Top ranked Taylor’s University in Malaysia uniquely offers the UK Dual Award degree Bachelor of Mass Communication (Hons) (Public Relations & Event Management) and Bachelor of Mass Communication (Hons) (Public Relations & Marketing)

In addition, Top Ranked Curtin University Sarawak offers 2 dual major degrees in Public Relations which are: Bachelor of Commerce (Marketing and Public Relations) and the Bachelor of Commerce (Public Relations and Management)

Studying Public Relations at Leading Private Universities in Malaysia

"EduSpiral talked to me to find out my interests and career goals. He took me to a few universities to tour the campuses to see which one fit me best. EduSpiral helped me choose the right course at the right university." Jia Ping, Mass Communication at KDU University College

“EduSpiral talked to me to find out my interests and career goals. He took me to a few universities to tour the campuses to see which one fit me best. EduSpiral helped me choose the right course at the right university.”
Jia Ping, Mass Communication at KDU University College

Public relations is the process of providing information to the public in order to present a specific view of a product or organization. Public relations differs from advertising in that it is less obtrusive, and aimed at providing a more comprehensive opinion to a large audience in order to shape public opinion. Unlike advertising, public relations professionals only have control until the message is related to media gatekeepers who decide where to pass the information on to the audience

Public relations is the professional management of external and internal communications to build the reputation of a company or cause. Today’s PR Specialists work on developing beneficial relationships in cities, governments, corporations, consumers, media, charities and communities to manage the relationships and communication channels.

Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience.

The PR Specialist uses a wide variety of communication tools and techniques such as the press releases, newsletters, public events, conventions, newspapers, billboards, blogs, social media, websites, TV, radio, etc.

The business world is very competitive and in order to win new customers and keep the existing ones, companies have to set themselves apart from the competition. But they also need to create and maintain a positive public image.

A PR specialist or firm helps them both create and maintain a good reputation among both the media and the customers by communicating in their behalf and presenting their products, services and the overall brand in a positive manner they will remember. A positive public image helps create a strong relationship with the customers which in turn increases the sales.

The Best Public Relations Degree Programmes at Taylor’s University Lakeside Campus

Students after SPM or O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete a degree. Students may choose 5 mass communication majors for their degree at Taylor’s University.

The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s. Taylor’s University is acknowledged to be the best university for public relations in Malaysia having won many awards and an excellent industry-centred curriculum.

The Best Bachelor of Mass Communication (Hons) (Public Relations) Programme in Malaysia at Taylor’s University

Communication students at Taylor's University

Communication students at Taylor’s University

Taylor’s University public relations degree programme provides students in-depth knowledge and techniques related to the field of Public Relations through modules such as Media Writing, Public Relation Principles, Promotional Writing, and Crisis Management. Taylor’s students are also exposed to the various intricacies of PR practice through specialist modules such as International Public Relations and Financial Public Relations.

The Bachelor of Mass Communication (Hons) (Public Relations) programme at Taylor’s has a Journalism minor which provides students the opportunity to explore different reporting styles and types of publications. In addition, students will experience hands-on exposure to real campaigns, real clients and industry members, through the Public Relations Consultancy module and the student-formed agency – proPassion Communication.

Taylor’s University students will undergo a 10-12 week internship experience with government departments, charity organisations or corporate organisations provides real life experience and understanding of the various job functions.

Students will also receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

YEAR 1 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations) at Taylor’s University

Mass Communication students at Taylor's University

Mass Communication students at Taylor’s University

Semester 1

  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • MPU (U1A)*

Semester 2

  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • MPU (U1B)*

Short Semester

  • Elective I
  • MPU (U2)*
  • MPU (U3)*

YEAR 2 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations) at Taylor’s University

Communication students at Taylor's University have access to the best facilities and well rounded curriculum

Communication students at Taylor’s University have access to the best facilities and well rounded curriculum

Semester 3

  • Publicity & Media Relations
  • Public Relations Principles
  • Promotional Writing
  • Minor I
  • Minor II

Semester 4

  • Interactive Media
  • Crisis Management
  • Minor III
  • Minor IV
  • Minor V

Short Semester

  • International Public Relations
  • Elective II
  • MPU (U4)*

YEAR 3 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations) at Taylor’s University

X-Space Classroom at Taylor's University - Promoting Learning Collaboratively, From the Lecturer, Peers and the World

X-Space Classroom at Taylor’s University – Promoting Learning Collaboratively, From the Lecturer, Peers and the World

Semester 5

  • Media Law & Ethics
  • Financial Public Relations
  • Public Relations Consultancy
  • Professional Media Workshop
  • Minor VI

Semester 6

  • Internship

Electives
Short Semester (Elective I)

  • Introduction to Management
  • Performing Arts
  • Illustration & Visual Narrative
Mac Lab at Taylor's University

Mac Lab at Taylor’s University

Short Semester (Elective II)

  • Entrepreneurship
  • Photography
  • Film Studies
  • Mobile Applications Develpment

Minor
Advertising

  1. Advertising Principles
  2. Creative Copywriting
  3. Advertising Design & Execution
  4. Consumer Behavior
  5. Brand Management
  6. Media Strategy

Broadcasting

An intellectually stimulating environment at Taylor's University

An intellectually stimulating environment at Taylor’s University

  1. Broadcasting Principles
  2. Writing for Broadcast
  3. Audience Studies
  4. Radio & TV Production
  5. Broadcast Performance
  6. Digital Storytelling & Production

Journalism

  1. Social Psychology for Communication
  2. Photo Journalism
  3. Print News Reporting
  4. Creative Writing
  5. Reporting for New Media
  6. Newspaper & Magazine Production

Electives:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

Minors:
Students are required to complete the 6 modules within the same minor.

The Best Bachelor of Mass Communication (Hons) (Public Relations & Marketing) Programme in Malaysia at Taylor’s University

Mass Communication students at Taylor's University

Mass Communication students at Taylor’s University

The Bachelor of Mass Communication (Hons) (Public Relations & Marketing) degree programme at Taylor’s University provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

YEAR 1 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University

Communication students at Taylor's University

Communication students at Taylor’s University

Semester 1

  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • MPU (U1A)*

Semester 2

  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • MPU (U1B)*

Short Semester

  • Elective I
  • MPU (U2)*
  • MPU (U3)*

YEAR 2 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University

Photography Studio at Taylor's University

Photography Studio at Taylor’s University

Semester 3

  • Publicity & Media Relations
  • Public Relations Principles
  • Promotional Writing
  • Principles of Marketing
  • Introduction to Management

Semester 4

  • Interactive Media
  • E-Marketing
  • Consumer Behavior
  • Crisis Management
  • Promotional Management

Short Semester

  • Brand Management
  • Elective II
  • MPU (U4)*

YEAR 3 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University

Professional recording studio at Taylor's University

Professional recording studio at Taylor’s University

Semester 5

  • Media Law & Ethics
  • Public Relations Consultancy
  • Issues in Marketing
  • Relationship Marketing
  • Professional Media Workshop

Semester 6

  • Internship

Electives
Short Semester (Elective I)

  • Performing Arts
  • Illustration & Visual Narrative
  • Short Semester (Elective II)
  • Entrepreneurship
  • Photography
  • Film Studies
  • Mobile Applications Development

Elective:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

The Best Bachelor of Mass Communication (Hons) (Public Relations & Event Management) Programme in Malaysia at Taylor’s University

Communication students at Taylor's University

Communication students at Taylor’s University

Taylor’s Universit Public Relations & Event Management degree provides students in-depth knowledge of public relations and event management and all aspects of planning and promotion.

Taylor’s University students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. The programme also emphasizes on hands-on exposure on planning and executing real campaigns for real clients and engaging with industry members, through the Public Relations Consultancy module, Live Event Project and the student-formed agency – proPassion Communication.

In addition, Taylor’s students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

YEAR 1 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Event Management) at Taylor’s University

Recording Studio at Taylor's University

Recording Studio at Taylor’s University

Semester 1

  • Introduction to Mass Communication
  • Visual Communication
  • Critical & Creative Thinking
  • Communication Theory
  • MPU (U1A)*

Semester 2

  • Innovative Media
  • Media Writing
  • Intercultural Communication
  • Communication Research Fundamentals
  • MPU (U1B)*

Short Semester

  • Elective I
  • MPU (U2)*
  • MPU (U3)*

YEAR 2 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Event Management) at Taylor’s University

Taylor's University students have access to excellent sports facilities

Taylor’s University students have access to excellent sports facilities

Semester 3

  • Publicity & Media Relations
  • Public Relations Principles
  • Promotional Writing
  • Introduction to Events & Meetings
  • Exhibition Management

Semester 4

  • Interactive Media
  • Design for Events
  • Entertainment Management
  • Events Operation
  • Crisis Management
  • Special Events & Festivals

Short Semester

  • Event Marketing
  • Elective II
  • MPU (U4)*

YEAR 3 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Event Management) at Taylor’s University

Communication students at Taylor's University

Communication students at Taylor’s University

Semester 5

  • PR Events Consultancy
  • Financial Public Relations
  • Professional Media Workshop
  • Media Law & Ethics
  • Event Risk Management & Safety

Semester 6

  • Internship

Electives
Short Semester (Elective I)

  • Introduction to Management
  • Performing Arts
  • Illustration & Visual Narrative

    X-Space Classroom at Taylor's University - Promoting Learning Collaboratively, From the Lecturer, Peers and the World

    X-Space Classroom at Taylor’s University – Promoting Learning Collaboratively, From the Lecturer, Peers and the World

  • Short Semester (Elective II)
  • Entrepreneurship
  • Photography
  • Film Studies
  • Mobile Applications Development

Elective:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.

NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.

Award-Winning Communication Students at Taylor’s University

2015
  • Champion in the EcoWorld Recruitment Video Competition
    SOC degree students emerged as Champion in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest 2015. The Champion award comes with a RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.

2014

  • 1st Runner Up in the Shell Fuel Save Campaign
    Seven degree studentsperformed in an integrated PR and Marketing competition via a social media campaign to promote fuel efficiency and safe driving tips. They also executed on-ground activation at AvenueK Shopping Gallery.
  • Champions for Moving Walls Love Generator Challenge
    Two teams, SOC Diploma and Degree students respectively were winners for two special categories (AmBank for Youth and Malaysia’s Resume).

2013

  • 1st Prize in the United Against Crime initiative
    Diploma students won the short video competition organised by the Crime NKRA team and the Performance Management and Delivery Unit (PEMANDU), a division of the Prime Minister’s Department.
  • Champion in the Shell Fuel Save Campaign
    Eight students from SOC conducted research, presented a plan and implemented their proposed campaign for two months to educate the next generation of drivers on fuel efficiency.
  • Champion, 1st & 2nd Runner Up in Petron Malaysia “Rentetan Kejayaan – A Journey of Triumphs and Milestones”
    SOC students emerged as winners in the National Student Art & Photography Competition which aims to encourage the expression of creativity and instill the preservation of arts and culture amongst youth.

Taylor’s University UK Dual Award from the University of the West of England (UWE), Bristol, U.K.

The School of Communication at Taylor’s University offers dual award degree programmes in

Taylor's University Lakeside Campus is strategically located in a modern and well-planned township. Just 30 minutes away from the bustling Kuala Lumpur

Taylor’s University Lakeside Campus is strategically located in a modern and well-planned township. Just 30 minutes away from the bustling Kuala Lumpur

collaboration with the University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.

Tracing its roots back to 1595, UWE represents a long and well-established tradition of first-class professional education and training. With over 30,000 students, UWE is a modern, growing university situated in Bristol, which is ranked UK no.1 most liveable city.

UWE has been ranked no.6 for employability in the UK. 95% of graduates are employed or in further

Lecture Theatre at Taylor's University

Lecture Theatre at Taylor’s University

study six months after graduation. Bristol is the eighth largest city in the UK, the largest city in the south west and is home to many large businesses and employers including Airbus, AXA, BBC, Environment Agency, Hewlett Parkard, Lloyds TSB, Ministry of Defence and Rolls-Royce.

  • The University of the West of England, Bristol or affectionately called Bristol UWE is one of the most popular universities in the U.K. with a lively intellectual and social mix.
    The history of the University goes as far back as 1595, representing a long and well established tradition of first class professional education and training.
  • The Department of Screen Media and Journalism is part of the Faculty of Arts, Creative Industries and Education. It has a reputation for high quality teaching informed by the latest research and featured in the top ten of UK universities for student satisfaction in their courses in journalism, film, media and cultural studies.
  • The Department also partners some of the most innovative and prestigious cultural organisations in Bristol such as the BBC, Watershed Media Centre, the Pervasive Media Studio and the Festival of Ideas.
  • It also sponsors Encounters International Short Film Festival and Compass Film Festival. These organisations offer master-classes and careers advice to give greater insight into the creative industries.

Industry Standard Facilities for the School of Communication at Taylor’s University

School of Communication students study in a modern tropical campus with conducive and state-of-the-art facilities catered to their studying needs at our brand new Taylor’s Lakeside Campus.

Our school’s facilities include:

1. AUDIO RECORDING STUDIO
The Audio Recording Studio is specifically designed for students to learn about audio production work. It comprises a studio and a panel control room which is built with high quality acoustic materials that creates a conducive environment for professional audio recording purposes. It is well equipped with industry-standard state of the art hardware and software.
2. AUDIO EDITING LABORATORY
The Audio Editing Laboratory has 18 workstations complete with Apple iMac and Pro-tools editing software that enable students to acquire the skills and knowledge in audio editing process.
3. VIDEO EDITING LABORATORY
This lab has 24 workstations which are well equipped with the latest Adobe Premier Version and Final Cut Pro that is in line with the current industry practices for video editing. Students will learn about editing for still and motion picture programmes like drama, news, documentary, entertainment, sports and as well as advertising and promotional materials for both the traditional media and new media.
4. ADVENTURE ARENA
This is a dedicated workspace for students to brainstorm and develop innovative ideas through guided techniques taught by experienced lecturers. The whole workspace is designed with special wall and table surfaces for students to pen down their colourful ideas.
5. NEWSROOM
The Newsroom is a real workstation created specifically for Journalism students to experience the working environment in a news media organization. Students will undertake a series of process in news publication which include research, news reporting, editing and as well as publication layout design.
6. PROPASSION CONSULTATION SUITE
This consultation suite is specifically designed for students to experience the real life challenge of a Public Relations consultancy. Students will be expected to take on the role of a consultant in providing their expertise in the field of Public Relations to meet the needs or requirements of a real client from the industry.
7. PROJECT ROOM
This project room is equipped with 16 workstations for students to work on their assignments.
8. TV BROADCAST STUDIO
The million-dollar TV Studio is well equipped with broadcast studio cameras, digital consoles and lighting equipment specific for studio recording productions that are on par with international broadcasting industry standards. Besides hands-on training, students are groomed to develop essential skills from content developing to scriptwriting, casting, directing, producing and post-editing.

State-of-the-Art Facilities at Taylors University

Taylor's University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake

Taylor’s University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake

Taylor’s University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake; striking a balance between form and function to embody Taylor’s University’s modern approach and perspective in premium education with an approach to holistic growth outside the classroom.

Surrounding the serene lake are buildings that house the academic wings and the commercial annexe that comprise of wide and spacious corridors, pleasing and rich landscapes and all in all, a sustainable and conducive environment for education. Besides, being visually comforting and naturally soothing, the overall design also enhances the air quality, both indoor and outdoor.

Taylor’s provides the necessary conducive environment for learning and development, to complement our quality academic programmes. Our campuses provide students with a comprehensive list of features and facilities to cater to our students’ learning needs and comfort during their years at Taylors University.

Real Clients, Real Projects for Communication Students at Taylor’s University

As an internationally-recognised centre for media and communication studies in the Asia Pacific region, School of Communication aims to develop leaders with innovative and strategic-thinking attributes that can make a positive impact on the industry at a regional and global level. Our learning methodologies are strongly anchored in real-world practices as we encourage students to explore communication theories via workshops and real projects with real clients.

We engage with numerous adjunct and visiting lecturers from reputable companies to conduct lessons to students:

  • Abu Baker Siddiq
    Producer
    Astro Shaw Sdn Bhd
  • Doris Lim
    Radio DJ
    988FM
  • Dr Rohmad Fakeh
    Deputy Director of Strategic Planning Section
    Department of Broadcasting, RTM
  • Irene Jay Liu
    News Editor Data
    Thomson Reuters, Hong Kong
  • Lisa Wong
    TV Host
    Media Prima
  • Prof Dina Iordanova
    Professor of Film Studies
    University of St Andrews, Scotland
  • Sandra Hanchard
    PhD Researcher
    Swinburne Institute for Social Research, Australia
  • Sean Lee
    Radio DJ
    988FM

Activities Beyond the Classroom for Communication Students at Taylor’s University

Throughout their course of study, our students engage in various activities and projects, either on or off-campus.
EcoWorld Recruitment Video Competition
Over 100 broadcasting students from School of Communication had an exciting five months of competing in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest. Having put their creative talents and technical skills to the challenge, our students won the RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.
Dutch Lady Inspire Tomorrow Workshop
Our students have integrated classroom learning with industry experience in the Dutch Lady Inspire Tomorrow Workshop, a CSR project for underprivileged children in orphanages and child welfare centers.
Video Production
Broadcasting students conceptualise ideas and produce programmes, demonstrating their ability to perform various tasks involved in TV production.
The InkSlingers
First published in 2003, The InkSlingers is Taylor’s University’s official and oldest student-run newspaper by SOC. The monthly publication features the latest events and happenings in and around the campus.

Outstanding Public Relations Degree Programmes at Top Ranked Curtin University Sarawak

Curtin is ranked in the top 2% of universities worldwide in the highly regarded Academic Ranking of World Universities (ARWU). In 2014, Curtin’s position increased by more than 100 places to equal 303rd in the world and equal 10th in Australia.

Curtin is ranked in the top 2% of universities worldwide in the highly regarded Academic Ranking of World Universities (ARWU). In 2014, Curtin’s position increased by more than 100 places to equal 303rd in the world and equal 10th in Australia.

Graduates of the marketing and public relations (PR) and the Public Relations and Management degree programmes at Curtin University Sarawak  will possess practical knowledge and applied understanding of business, technology and globalization concepts, and seek careers in marketing, management, government, professional disciplines, and entrepreneurship.

Top Ranked Curtin University Sarawak faculty members collaborate on research and teaching, often across the program areas, reflecting our unique departmental culture of professional interdependence, mutual respect, friendliness and dedication to the advancement of teaching, research and service to the community.

The marketing and management faculty members focus our careers on innovative teaching methods; publish in the refereed journals and conference proceedings; and participate in our community, state and nation activities through various outreach and educational programs.

Top Public Relations Degree Programmes offered at Curtin University Sarawak

Curtin University Sarawak offers 2 dual major degrees in Public Relations which are:

Bachelor of Commerce (Marketing and Public Relations) Course Structure at Curtin University Sarawak

Year 1 Marketing and Public Relations Degree Subjects at Curtin University Sarawak

  • Curtin University Sarawak is has excellent film and video equipment for their students to gain important practical skills and experience

    Curtin University Sarawak is has excellent film and video equipment for their students to gain important practical skills and experience

    Introduction to Accounting

  • Business Law
  • Introduction to Business Information Systems
  • Fundamentals of Management
  • Communication in Business
  • Introductory Economics
  • Discovering Marketing
  • Consumer Behaviour

Year 2 Marketing and Public Relations Degree Subjects at Curtin University Sarawak

  • Curtin University Sarawak provides a conducive study environment at its library

    Curtin University Sarawak provides a conducive study environment at its library

    Marketing Research

  • International Marketing
  • Public Relations Techniques
  • Public Relations Foundation
  • Internet Marketing
  • Digital Communication Management
  • Introduction to Public Relations Law
  • Media Relations

Year 3 Marketing and Public Relations Degree Subjects at Curtin University Sarawak

  • Curtin University Sarawak's lecturers are qualified with years of teaching experience to bring out the best in their students

    Curtin University Sarawak’s lecturers are qualified with years of teaching experience to bring out the best in their students

    Strategic Marketing

  • Services Marketing
  • Public Relations Consultancy
  • Cross-Cultural Communication
  • Retail Marketing and Distribution
  • Business Capstone
  • Corporate Public Relations
  • Public Relations Internship

Bachelor of Commerce (Public Relations and Management) Course Structure at Curtin University Sarawak

Year 1 Public Relations and Management Degree Subjects at Curtin University Sarawak

  • Library & Auditorium at Curtin University Sarawak

    Library & Auditorium at Curtin University Sarawak

    Introduction to Accounting

  • Business Law
  • Introduction to Business Information Systems
  • Fundamentals of Management
  • Communication in Business
  • Introductory Economics
  • Discovering Marketing
  • Public Relations Foundations

Year 2 Public Relations and Management Degree Subjects at Curtin University Sarawak

  • Curtin University Sarawak students learn from the best lecturers

    Curtin University Sarawak students learn from the best lecturers

    Public Relations Techniques

  • Introduction to Public Relations Law
  • Environmental Issues in Business
  • Organisational Behaviour
  • Media Relations
  • Cross-Cultural Communication
  • Human Resource Management Introduction
  • Introduction to International Management

Year 3 Public Relations and Management Degree Subjects at Curtin University Sarawak

  • Curtin University Sarawak offers an excellent and beautiful study environment

    Curtin University Sarawak offers an excellent and beautiful study environment

    Corporate Public Relations

  • Public Relations Consultancy
  • Strategic Management
  • Entrepreneurship
  • Public Relations Internship
  • Business Capstone
  • Managing Change
  • Business Ethics

Curtin University Sarawak Rankings & Reputation

 Curtin University Sarawak is rated Tie5 or Excellent in the SETARA 2013 ranking of universities in Malaysia

Curtin University Sarawak is rated Tie5 or Excellent in the SETARA 2013 ranking of universities in Malaysia

  • 2014 – Curtin University Sarawak is rated Tie5 or Excellent in the SETARA 2013 ranking of universities in Malaysia by the Malaysian Qualifications Agency (MQA)
  • 2013 – Curtin Sarawak achieves ISO 9001: 2008 certification, delivered by certifying agency SIRIM QAS Sdn. Bhd. It brings Curtin Sarawak in line with Curtin University’s campuses in Perth and Singapore, which have also achieved ISO 9001:2008 certification.
  • 2013 – Higher degree by research (HDR) student Lue Ik Hong becomes Curtin Sarawak’s second recipient of MyBrain15 scholarship for postgraduate study.
  • 2013 – Curtin Sarawak achieves a Tier 5 or “Excellent” rating for Engineering in the new Discipline-Based Rating System (D-Setara) introduced by the Malaysian Qualifications Agency (MQA) to rate the quality of teaching and learning of undergraduates in Malaysian higher learning institutions.
  • 2013 – Dr. Ujjal Kumar Ghosh, senior lecturer in the Department of Chemical Engineering, is honoured with a Chemcon Distinguished Speaker (CDS) Award by the Indian Institute of Chemical Engineers (IIChE). The CDS Award is awarded to individuals who have made significant contributions to the field of chemical engineering either in academia or in industry.
  • 2013 – Dr. Amandeep S. Sidhu of the Curtin Sarawak Research Institute co-organises the 1st International Symposium
    Students have access to excellent sporting facilities at Curtin University Sarawak

    Students have access to excellent sporting facilities at Curtin University Sarawak

    on Biomedical Data Infrastructure (BDI 2013) in Kuala Lumpur with Dr. Sarinder K. Dhillon from University of Malaya. The symposium discusses the next generation of information integration approaches that are needed to ensure increasing infrastructure agility required for high-throughput biomedical research.

  • 2013 – Associate Professor Dr. Michael K. Danquah of the Department of Chemical and Petroleum Engineering is appointed member of the Board of Trustees of Open Access Publishing London (OAPL).
  • 2013 – Two academics from Curtin Sarawak, Associate Professor Dr. Michael K. Danquah and Dr. Mesfin G. Woldetensay from the Department of Chemical and Petroleum Engineering, School of Engineering and Science, were shortlisted by The Institution of Chemical Engineers (IChemE) Malaysia for the IChemE Awards 2013. They were nominated for the Innovator of the Year and the Petrochemical Processing awards, respectively.
  • 2012 – Curtin University Sarawak is rated Tie5 or Excellent in the SETARA 2011 ranking of universities in Malaysia by the Malaysian Qualifications Agency (MQA)

State-of-the-art Facilities at Curtin University Sarawak

Curtin University Sarawak auditorium

Curtin University Sarawak auditorium

Curtin Sarawak’s state-of-the-art campus is equipped with the latest computers, software, laboratory equipment, teaching facilities and reference materials in addition to free Internet access and e-mail facilities for students.

Students also have access to learning resources at Curtin’s main campus and other resources via the Internet.

The use of modern technology on the campus is also very extensive as Curtin places great emphasis on utilising technology to support teaching, learning and research.

Significant investment in computing and networking facilities continues to be made to ensure facilities are state-of-the-art.

The campus currently has 14 computer labs with over 400 PCs for student use in addition to terminals located in the library that provide access to the library’s online databases.

Furthermore, sophisticated IT linkages provide access to the online resources of the main campus in Perth.

As research activities are an essential component of academic excellence at Curtin Sarawak, the campus boasts a number of state-of-the-art science and engineering labs, including Chemical Engineering, Geotechnical Engineering, Structural Engineering, Electrical Power, Electronic and Communication, Embedded System, Networking, Renewable Energy and Geophysics labs. Film and television students, meanwhile, can count on a custom-built Film Lab and Editing Suite equipped with the latest broadcast-quality film-making equipment and software.

Exterior of The Library at The Chancellery Complex at Curtin University Sarawak

Exterior of The Library at The Chancellery Complex at Curtin University Sarawak

Curtin Sarawak is now entering its next phase of development spanning the next five years, during which its student population is expected to surpass 5,000.

A state-of-the art Library and Auditorium complex, a signature work of architecture and new campus landmark, has been completed. Incorporating a 400-seat auditorium and modern library facilities, it heralds an enrichment of campus life and the student and staff experience.

They also have access to recreational facilities such as the multipurpose Recreation and Event Centre which houses an indoor basketball court, badminton courts and gym facilities, as well as a football field, rugby pitch, outdoor basketball court, tennis courts and indoor volleyball cum futsal court.

Students at Curtin Sarawak can find everything they need on the campus. In addition to the library and laboratories, there is academic support, study areas, a choice of food outlets, student lounge, postal and banking facilities, campus bookshop, convenience store, health and first aid centre, Islamic Centre, and public transport.

Curtin Sarawak aims to produce career-ready graduates with a passion for life-long learning and a commitment to serving the needs of the broader community.

Curtin’s courses have applied, practical subjects with a strong emphasis on industry links, which means students will have the

Top students from all over Malaysia choose to study at Curtin University Sarawak

Top students from all over Malaysia choose to study at Curtin University Sarawak

opportunity to work closely with companies in their chosen field, often securing employment before they graduate.

In addition, Curtin has a strong commitment to multi-cultural and international engagement with our student population now numbering some 3,000.

This cultural diversity adds a rich and valuable dimension to the campus atmosphere and also prepares their graduates to live and work in an increasingly global environment.

Just as with the student cohort, Curtin’s highly-qualified and experienced staff members come not just from Malaysia but also from Australia and numerous other countries.

Having such high-calibre staff has allowed Curtin Sarawak to develop a number of research centres, many of which are linked to researchprogrammes at the Perth campus.

Excellent Bachelor of Communication (Hons) (Public Relations) at HELP University

HELP University

HELP University

Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders.

The Public Relations program at HELP University provides students with professional skills and knowledge, including in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem solving, creativity, and project and relationship management.

Year 1 Subjects for the Degree in Public Relations at HELP University

  • MCH 102 Public Speaking
  • MCH 101 Introduction to Mass Communication
  • MCH 100 Social and Business Communication
  • MCH 152 Introduction to Media Writing
  • MCH 106 Information Tech, Mass Media and Society
  • HAA 102 Introduction to Design

    Photography Studio at HELP University

    Photography Studio at HELP University

  • MCH 121 Public Relations
  • MCH 150 Introduction to Marketing Communication
  • MCH 125 Introduction to Sociology
  • Two Year 1 Free Electives

Year 2 Subjects for the Degree in Public Relations at HELP University

  • MCH 215 Intercultural Communication
  • MCH 250 Communication Theory
  • HSO 210 Social Research Methods
  • MCH 208 Communication in the Workplace
  • MCH 230 Public Relations Case Studies
  • MCH 240 Public Relations Management
  • MCH 241 Public Opinion and Propaganda
  • MCH 251 Theories of Media
  • MCH 231 Public Relations Writing
  • Two Year 2 Free Electives

Year 3 Subjects for the Degree in Public Relations at HELP University

  • MCH 317 Publication Design

    Professional Recording Studio at HELP University

    Professional Recording Studio at HELP University

  • MCH 390 Honours Thesis
  • MCH 396 Practicum
  • MCH 314 Communication Law and Ethics
  • MCH 316 Public Relations Audit
  • MCH 360 Public Relations Strategies and Campaign
  • MCH 370 Crisis and Issues Management
  • Two Year 3 Free Electives

MPU Subjects

  • Local Students
    • MPU 3113 Ethnic Relations; and
    • MPU 3123 Islamic and Asian Civilization; and
    • MPU 3223 Leadership and Life Skills; and
    • MPU 3323 Malaysian Constitution; or
      MPU 3333 Malaysian Digital Transformation; and
    • MPU 3423 Community Service and Event Management

Scholarships are offered to deserving students by HELP University. Students interested to join HELP University should register as soon as possible because the hostel runs out quickly.

Top Lecturers & Activities for Public Relations Course at HELP University

“Our faculty members have a good blend of specialisation in communication and working experience, thus ensuring students

The best video and photography equipment for Communications students at HELP University

The best video and photography equipment for Communications students at HELP University

gain professional growth and personal enrichment. Courses are continuously evaluated and updated so that they stay current and relevant to the evolving professional and personal needs of our students and fulfil industry expectations.”
– Dr Khairuddin Othman, Dean of the HELP University School of Communication

Dr Khairuddin’s distinguished career includes working at The New Straits Times, TV3 and AC Nielsen. He was Chief Executive of Akademi TV3 and CEO of TV3 Ghana. He also served as Head of Advertising and Broadcasting at Universiti Teknologi MARA (UiTM). He is a media consultant to the Ministry of Health, Malaysia.

Clubs and societies at the School of Communication:

  • BCom Voice Student Council
  • Radio Club
  • Institute of Public Relations Malaysia Student Association (IPRMSA)
  • Creative Production Society
  • And over 40 other sports, hobbies and special interest clubs and societies at HELP University.

State-of-the-Art studios in the School of Communication at HELP University

The School is equipped with professional and industrial standard film and broadcast studios and equipment to enable students

Top Video Editing Software at HELP University

Top Video Editing Software at HELP University

to make films, TV commercials and corporate videos. Hands-on work with these facilities prepares them for professional work anywhere.

  • Panasonic AVCHD cameras
  • iMac editing suites with Final Cut Pro software
  • Dolly tripods and steady tripods
  • Tungsten spotlights and fluorescent lights for 3-point lighting
  • Boom mics
  • Wireless mics with receiver and transmitter
  • Digital HD video cassette recorder
  • Canon EOS 60D DSLR cameras with full HD filming capability
  • clip image002 0023
  • The UniTunes@HELP broadcast station delivers programs via live streaming on the HELP website. Students can engage in live talk shows as hosts, or as DJs on music programs, or as music performers.

EduSpiral Consultant Services- Your Personal Online Education Advisor

Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and universities in Malaysia.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices

"EduSpiral provided me with all the necessary information to assist in my smooth transfer into HELP University." Eddy Soo, Business degree

“EduSpiral provided me with all the necessary information to assist in my smooth transfer into HELP University.”
Eddy Soo

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.

If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

Please contact us for more details.

Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information. 


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