Best Diploma in Marketing and Advertising Programme in Malaysia at IACT College

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To enter the 2.5-year Diploma in Marketing and Advertising at IACT College, students will need at least 3 credits in SPM or O-Levels. Upon completion of the Diploma in Marketing & Advertising programme, they can then continue on to Year 2 of the 3+0 UK Degree in BA (Hons) Advertising and Design (3+0) University of Sunderland, UK. The 3+0 degree programmes are in collaboration with the University of Sunderland, UK. Alternatively, students after SPM or O-Levels with at least 5 credits can consider taking the Foundation in Media Studies at IACT College.

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Outstanding Diploma in Marketing and Advertising in Malaysia at IACT College

If your dream is to be in advertising or marketing communications, this is the Diploma to pursue. The Diploma in Marketing and Advertising at IACT College presents a dynamic and holistic syllabus designed to meet the ever-changing demands of the industry. Above all, it grooms you to be a versatile creative professional. At IACT College, lessons are conducted based on real-life projects similar to those in real ad agencies or multinational companies. Dynamic, challenging yet fun, its effective learning approach makes this Diploma one of the most established Advertising Diplomas in the country – one that has launched many successful careers of its graduates both locally and internationally.

Intakes for the Diploma in Marketing & Advertising at IACT College are in January, April, June and August of each year. For more information please WhatsApp 01111408838.

Highlighted Modules for the Diploma in Marketing and Advertising programme at IACT College

Marketing Communications

This subject will examine the concepts and techniques of the various elements in the promotional /marketing communications mix. It will provide students with the realization that promoting a product or service can take many forms other than advertising. At the end of the course a combination of the complementary aspects of the various forms of marketing communications will be introduced to the students.

Advertising Campaign Planning

This subject introduces students to some successful advertising campaigns. Students will benefit from understanding how a campaign is planned – starting with the understanding of the purpose and plan of an ad campaign planning to the development of research information, budgeting and execution.

Brand Management

This subject focuses on the importance of a company’s brand, how to create and enhance brand value as well as how to manage the brand. The course blends theory, concepts and practice of brand management through lectures, exercises and case study discussions.

Integrated Marketing Communications

This subject synergistically blends the various marketing communications aspect (advertising, sales promotion, public relations, direct marketing and interactive marketing and personal selling) to effectively promote a product. Students will be required to apply this knowledge together with the understanding of the processes involved in order to plan and develop a relevant and effective IMC campaign. Besides lectures and tutorials, students will have ample opportunities to present their case studies and campaign.

Interactive Marketing

This course reflects the current interactive media prevalent in our society today especially pertaining to internet technology (but not limited to this medium). It covers the understanding of basic fundamentals required in this form of direct marketing to the strategies and practice of interactive marketing such as social networking methods. Students will have the opportunity to develop an interactive marketing campaign.

Year 1 Subjects for the Diploma in Marketing and Advertising programme at IACT College

• Advertising Principles
• Brand Management
• Communication English 102
• Communication English 103
• Communication English 104
• Computer Graphics
• Creative Thinking
• Introduction to Sociology
• Presentation Skills
• Media Research, Strategy, Planning and Buying
• Marketing Principles
• Mass Communication

Year 2 Subjects for the Diploma in Marketing and Advertising programme at IACT College

• Account Management
• Advertising Campaign Planning
• Consumer Behaviour
• Creative Concept Development
• Creative Process and Execution
• Cross Cultural Studies
• Marketing Communications
• In-Company Practical Training

Year 3 Subjects for the Diploma in Marketing and Advertising programme at IACT College

Electives: Choose any four subjects

Creative

• Contextual Studies
• Copywriting
• Motion Graphics
• Portfolio Building
• Visual Communication
• Web Design

Marketing Communication

• Corporate Social Responsibilities (CSR) and Corporate Communication
• Event Planning and Project Management

  

• Integrated Marketing Communications
• Interactive Marketing
• Research Methodology
• Management Principles

*Additionally, the Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) within the duration of their studies. The list of MPU subjects are as follows:
• MPU 1: Pengajian Malaysia or Bahasa Melayu Komunikasi (for international students)
• MPU 2: Bahasa Kebangsaan A or Creative Thinking (subject to change)
• MPU 3: Perlembagaan Masyarakat Malaysia
• MPU 4: Serving Our Society

*Advanced Standing to BA (Hons) Advertising and Design

*Note: Modules are subject to change and the list of electives may change to reflect the current industry needs.

Career Options for the for the Diploma in Marketing and Advertising Graduates from IACT College

• Advertising and Promotions Director
• Art Director
• Brand Consultant
• Broadcast Station Manager
• Client Manager
• Copywriter
• Creative Director
• Event Manager
• Marketing Specialist
• Market Researcher
• Production Manager
• Public Relations Officer
• Publicity Manager
• Sales Manager
• Strategic Planner

What is Best About IACT College in Malaysia

Project Based Learning teaching methods

What continues to differentiate us today is our ability to ensure graduates are job-ready through our project-based learning method. Through this method, students have the unique opportunity of working on class projects with top-tier companies in the classroom. This gives students the exposure in networking and learning with industry experts from multinational and public listed companies. With these coveted opportunities, students engage with future employers as the education experience goes beyond theory and is put into practice. Now, 96% of our graduates are employed in the industry within six months of graduation.

Industry Experienced Lecturers at IACT College

Students are further prepared for their career through mentorship by their lecturers, who possess a vast amount of industry experience. About 83% of lecturers have worked professionally in the industry, with an average industry tenure of 12 years. This ensures students get relevant and up-to-date education during their study at IACT College.

IACT College ensures that their students have many opportunities to engage with industry leaders and are equipped with training that is relevant with industry best practices. IACT’s team of lecturers comprises of industry experts and highly trained professionals in their respective fields.

Through all of these experiences, students engage with and are assessed by industry leaders. This level of interaction and feedback is irreplaceable. The level of industry engagement that students find in the classroom is unmatched by any other institution, and it is through this engagement that students understand the realities of the industry and what is necessary to succeed.

Academic Strengths and Industry Recognition (Student Outcomes) at IACT College

From 2012 to 2015, IACT College students have had a track record of earning more than 60 top industry and academic awards. This enabled our students to be highly sought after by employers not only locally but also enjoy greater employability internationally.

Job Ready Education at IACT College 

IACT College takes a very unique approach to the classroom. In order to make learning useful, it must be made practical. At IACT, this is done through project-based learning, where students immediately apply the theories they learn in projects with multinational and public-listed companies. This immediate application allows students to understand what it takes to succeed once they graduate.

Award-Winning Communications College in Malaysia

IACT students have a track record of over 60 top industry awards in the past 3 years. IACT College

students win industry awards and gain recognition within the industry before they even graduate, making them highly sought after by employers around the world.

IACT College 2015 AWARDS

• The Star English for More Opportunities Video Competition – Winner
• The Star English for More Opportunities Video Competition – 1st and 2nd Runner Up
• Level 5 Charm Cheerleading Championship – 3rd Place
• Dragon Blade Movie Poster Design Competition – Grand Prize Winner
• Dragon Blade Movie Poster Design Competition – 1st and 2nd Runner Up
• My-Kris National Inter-College Short Video Competition – 2nd Runner Up and Best Work
• Ini Adalah Cara Tanahairku Video Competition – Winner

IACT College 2014 AWARDS

• Shell FuelSave College Competition – 1st Place
• Shell FuelSave College Competition – Winner for most #SHELLPLEDGE
• 8TV “Ultimate Song” short film award – 1st Place
• 3M TVC Campaign – 1st Place
• Magnum Cares Short Story Competition – 1st Place
• Miracle Hair Expert Centre for the ‘To Care To Love’ TVC Short Film Award –2nd and 3rd Place
• Sunway Lagoon ‘Night of Fright Freaky Trailor Battle’ Competition – Grand Prize, 1st and 2nd Runner Up
• Kancil Student Awards – Merit
• Merdeka 57, Ini adalah Cara Tanahairku Video Competition – 1st place
• Two 1st Class Honour Recipients, BA (Hons) Degree in Broadcasting Media, University of Sunderland

IACT College 2013 AWARDS

• Nissan Pimp My Almera Design Contest – Grand Prize Winner
• KL International Eco Film Festival – 1st and 2nd Runner Up
• Gatsby Student CM (Video) Awards – International Finalist
• Media Prima’s LOL Video Competition 1st Place
• 4A’s Unplugged Competition (Advertising) – 1st Place
• Shell FuelSave College Competition – Best Press Release
• Shell FuelSave College Competition – 2nd Runner Up
• Kancil Student Awards – Merit
• Resort World Genting YNOT Graffiti Competition – 1st Place

  

• Magnum Cares CSR Video Competition – 1st Place
• 3M Clean Water Video Campaign – 1st Place

IACT College 2012 AWARDS

• Winner of Bella Awards 1st Bella Official Correspondent Search
• Gatsby Student CM (Video) Awards, International Finalist
• Kancil Student Awards – Merit
• Student Art Display in the German Embassy in Malaysia

IACT College – The Creative Communications Specialist in Malaysia

IACT College is a specialised and dedicated talent prep-school for the creative communication industry in Malaysia that is known and trusted by the industry to continuously provide an industry relevant learning environment that mirrors current industry standards and practices. Coupled with a holistic teaching method and curriculum, students not only excel in their studies but develop useful life skills.

University of Sunderland, UK is an exclusive 3+0 foreign partner with IACT College in Malaysia, enhancing the programmes available. The collaboration offers students the Bachelor of Arts (Honours) Media, Culture and Communication and Bachelor of Arts (Honours) Advertising and Design. All 3+0 degree programmes offered at IACT College are fully accredited, assessed and awarded by the University.

IACT College – The Best College in Malaysia for Communication Courses

Founded by the Industry In 1970, the two largest advertising associations in Malaysia came together to form what has become Malaysia’s premier college specialising in creative communication. IACT College is a dedicated, talent prep-school for the creative communication industry, with 96% of its graduates employed in the industry within six months of graduation.

Project Based Learning teaching methods What continues to differentiate IACT College until today is its ability to ensure graduates are job-ready through its project-based learning methods. Through this method, students have the unique opportunity to work on class projects with top-tier companies in the classroom. With these coveted opportunities, students engage with future employers as the education experience goes beyond theory and is put into practice.

Industry Experienced Lecturers IACT College students are further prepared for their career through mentorship by their lectures, who possess a vast amount of industry experience. 83% of IACT College lecturers have worked professionally in the industry, with average industry tenure of 12 years

• BA (Hons) Media, Culture and Communication (3+0) University of Sunderland, UK
• BA (Hons) Advertising and Design (3+0) University of Sunderland, UK
• Diploma in Mass Communication
• Diploma in Broadcasting
• Diploma in Marketing and Advertising
• Diploma in Graphic Design
• Foundation in Media Studies
• Certificate in Communication Studies

The Best Communication Facilities at IACT College

IACT College’s Campus provides you with creative spaces that are equipped with relevant 21st century learning facilities.

• Brainstorming rooms
• Library
• Advanced MAC Lab
• Sound Editing Studio
• Advanced PC Lab
• Cyber Research Station
• Photography Studio
• Music Academy
• Gymnasium
• Audio Recording Suite
• Advanced Editing Room
• Radio Studio
• Art Studio
• Green Screen Room
• Swimming Pool
• Wifi Access

IACT College Endorsements and Accreditations

Endorsed by a Global Advertising Authority and Accredited by MQA

International Advertising Association (IAA), New York is one of the world’s largest networks of advertisers, agencies and media companies. IACT College is the only college in Malaysia to receive IAA’s accreditation as one of their awarding bodies.

MQA is a governmental body overseeing the quality practices and accreditation of higher education institutions.

IACT College has always enjoyed MQA’s stamp of approval and this accreditation continues on an ongoing basis.

PARTNERS IN EXCELLENCE

TAP (Training Academy for Professionals) the Professional training unit of IACT is an established and experienced training academy that offers corporate trainings and part-time professional development courses specialising in the area of marketing, advertising and communications, giving our students instant exposure to the latest industry topics of interests.

Founders

Malaysian Advertisers Association

A representative body of more than 65 major advertisers in Malaysia (including companies such as Nestle, Unilever, and HSBC Bank), who collectively spent more than RM6 billion on advertising and communications.

Association of Accredited Advertising Agents, Malaysia

Focused in driving growth for brands, 4As is the representative body of over 80 multinational and local organisations involved in brand strategy and communications.

Also known as International Advertising, Communication and Technology College, IACT College was founded and endorsed by the Malaysian Advertisers Association (MAA) and 4As Malaysia, the two largest marketing and advertising associations in 1970.

The Best Communication Programmes offered at IACT College

There is no better way to excel in the creative communication industry than to be taught by the only creative communication specialist college in Malaysia. If advertising, marketing, communication, graphic design, broadcasting and film appeal to you, we can help you shine.

With a faculty including established practitioners, and advanced college facilities, students will get first-hand information and tips about what’s hot and happening in the “real world.” Students will get hands-on experience during practical attachments with leading local and international organisations

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wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

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Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information.