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Best Degree Programme in Malaysia, Best Diploma in Malaysia, Best University for Mass Communication in Malaysia, Choose the Right Course, Study in Malaysia, Taylor's University Lakeside Campus

Top Mass Communication Foundation, Diploma & Degree Programmes at Taylor’s University School of Communication

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Best Mass Communication Foundation, Diploma & Degree Programmes at Top Private University in Malaysia at Taylor’s University

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Mass Communication basically is the process of coming up with a message and sharing this message to a large group of people at the same time through the right communication channel. The channels includes media such as newspapers, magazines, television, cinema, radio, billboards, or the Internet.

What you post onto the Facebook, Instagram or Youtube is communicating to a large group of people. Students learn the history and cultural effects of newspapers, magazines, radio, television, film, and other media on society. The 5 basic areas of study are advertising, public relations, broadcasting, journalism and communication. Taylor’s University offers Mass Communication degree programmes that specialises in these 5 major areas.

Students after SPM, UEC, O-Levels, STPM or A-Levels interested in studying Mass Communication should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and possess lots of energy. A good command of the English language is very important for a successful career in Marketing Communication, Mass Communication, Public Relations, Advertising and Events Management.  In order, to be successful in the career in mass communication, students must choose the best universities in Malaysia to study this course. You need to equip yourself with the necessary knowledge and skills.

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Top Rated Mass Communication UK Dual Award Degree Programmes at Taylor’s University Lakeside Campus

Taylor's University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake
Taylor’s University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake

Students after SPM or O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. Both pathways take the same time to complete a degree. Students may choose 5 mass communication majors for their degree at Taylor’s University. The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s. Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

Taylor’s University is acknowledged to be the best university for mass communication in Malaysia having won many awards and an excellent industry-centred curriculum.

Outstanding Communication Programmes at Taylor’s University School of Communication

Taylor's University School of Communication

Taylor’s University School of Communication

Taylor’s University School of Communication

Taylor's University offers an excellent environment for tertiary studies in Malaysia
Taylor’s University offers an excellent environment for tertiary studies in Malaysia

Established in 2000, Taylor’s School of Communicationprepares students for the demands of the working world through substantive courses, hands-on projects and assignments, and exposure to the industry.

The faculty members have the experience that run the gamut of the profession’s core areas: advertising, broadcasting, journalism, event management, media management, multimedia studies and public relations. Drawing on the strength of experts from the industry and the School’s partnership with the University of West of England (UWE), UK, the communication programmes offer a balanced theoretical and practical approach that enable students to gain the following:

Communication students at Taylor's University have access to the best facilities and well rounded curriculum
Communication students at Taylor’s University have access to the best facilities and well rounded curriculum
  • Contemporary thinking on key issues
  • Exposure to real-life practices through industry attachment
  • Hands-on campaign planning and implementation
  • Familiarisation of technology
  • A global outlook, with an appreciation of local needs

The School produces graduates with critical, analytical and strategic thinking skills and a broad range of knowledge. The curriculum is structured to equip students with the ability to write, think out of the box, strategise and present effectively. Our graduates are trained not only to be strong communication technicians, but also skilled strategists.

UK Dual Award from the University of the West of England (UWE), Bristol, U.K.

The School of Communication at Taylor’s University offers dual award degree programmes in

Students have access to some of the best facilities a university can offer at Taylor's Univesity
Students have access to some of the best facilities a university can offer at Taylor’s Univesity

collaboration with the University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.

Tracing its roots back to 1595, UWE represents a long and well-established tradition of first-class professional education and training. With over 30,000 students, UWE is a modern, growing university situated in Bristol, which is ranked UK no.1 most liveable city.

UWE has been ranked no.6 for employability in the UK. 95% of graduates are employed or in further study six months after graduation. Bristol is the eighth largest city in the UK, the largest city in the south west and is home to many large businesses and employers including Airbus, AXA, BBC, Environment Agency, Hewlett Parkard, Lloyds TSB, Ministry of Defence and Rolls-Royce.

  • The University of the West of England, Bristol or affectionately called Bristol UWE is one of the
    Taylor's University School of Communication
    Taylor’s University School of Communication

    most popular universities in the U.K. with a lively intellectual and social mix.
    The history of the University goes as far back as 1595, representing a long and well established tradition of first class professional education and training.

  • The Department of Screen Media and Journalism is part of the Faculty of Arts, Creative Industries and Education. It has a reputation for high quality teaching informed by the latest research and featured in the top ten of UK universities for student satisfaction in their courses in journalism, film, media and cultural studies.
  • The Department also partners some of the most innovative and prestigious cultural organisations in Bristol such as the BBC, Watershed Media Centre, the Pervasive Media Studio and the Festival of Ideas.
  • It also sponsors Encounters International Short Film Festival and Compass Film Festival. These organisations offer master-classes and careers advice to give greater insight into the creative industries.

Real Clients, Real Projects for Communication Students at Taylor’s University

As an internationally-recognised centre for media and communication studies in the Asia Pacific region, School of Communication aims to develop leaders with innovative and strategic-thinking attributes that can make a positive impact on the industry at a regional and global level. Our learning methodologies are strongly anchored in real-world practices as we encourage students to explore communication theories via workshops and real projects with real clients.

We engage with numerous adjunct and visiting lecturers from reputable companies to conduct lessons to students:

  • Abu Baker Siddiq
    Producer
    Astro Shaw Sdn Bhd
  • Doris Lim
    Radio DJ
    988FM
  • Dr Rohmad Fakeh
    Deputy Director of Strategic Planning Section
    Department of Broadcasting, RTM
  • Irene Jay Liu
    News Editor Data
    Thomson Reuters, Hong Kong
  • Lisa Wong
    TV Host
    Media Prima
  • Prof Dina Iordanova
    Professor of Film Studies
    University of St Andrews, Scotland
  • Sandra Hanchard
    PhD Researcher
    Swinburne Institute for Social Research, Australia
  • Sean Lee
    Radio DJ
    988FM

Activities Beyond the Classroom for Communication Students at Taylor’s University

Throughout their course of study, our students engage in various activities and projects, either on or off-campus.
EcoWorld Recruitment Video Competition
Over 100 broadcasting students from School of Communication had an exciting five months of competing in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest. Having put their creative talents and technical skills to the challenge, our students won the RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.
Dutch Lady Inspire Tomorrow Workshop
Our students have integrated classroom learning with industry experience in the Dutch Lady Inspire Tomorrow Workshop, a CSR project for underprivileged children in orphanages and child welfare centers.
Video Production
Broadcasting students conceptualise ideas and produce programmes, demonstrating their ability to perform various tasks involved in TV production.
The InkSlingers
First published in 2003, The InkSlingers is Taylor’s University’s official and oldest student-run newspaper by SOC. The monthly publication features the latest events and happenings in and around the campus.

Award-Winning Communication Students at Taylor’s University

2015
  • Champion in the EcoWorld Recruitment Video Competition
    SOC degree students emerged as Champion in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest 2015. The Champion award comes with a RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.

2014

  • 1st Runner Up in the Shell Fuel Save Campaign
    Seven degree studentsperformed in an integrated PR and Marketing competition via a social media campaign to promote fuel efficiency and safe driving tips. They also executed on-ground activation at AvenueK Shopping Gallery.
  • Champions for Moving Walls Love Generator Challenge
    Two teams, SOC Diploma and Degree students respectively were winners for two special categories (AmBank for Youth and Malaysia’s Resume).

2013

  • 1st Prize in the United Against Crime initiative
    Diploma students won the short video competition organised by the Crime NKRA team and the Performance Management and Delivery Unit (PEMANDU), a division of the Prime Minister’s Department.
  • Champion in the Shell Fuel Save Campaign
    Eight students from SOC conducted research, presented a plan and implemented their proposed campaign for two months to educate the next generation of drivers on fuel efficiency.
  • Champion, 1st & 2nd Runner Up in Petron Malaysia “Rentetan Kejayaan – A Journey of Triumphs and Milestones”
    SOC students emerged as winners in the National Student Art & Photography Competition which aims to encourage the expression of creativity and instill the preservation of arts and culture amongst youth.

Student Mobility Programme at Taylor’s University

In line with our philosophy to encourage students to “learn by doing”, School of Communication collaborates with international institutions, through the Student Mobility programme.

This series of educational programmes are aimed at educating and broadening the world views of School of Communication students, and increasing their global awareness.

Leveraging on our School’s international partnerships, students can choose to either complete a semester abroad or opt for a short overseas study trip. School of Communication is also developing international internship placements, and partnerships with other universities in Asia Pacific, to enhance our students’ educational journey.

proPASSION COMMUNICATIONS

About Us
proPassion Communications is a Public Relations (PR) consultancy managed by the final year degree students from Taylor’s School of Communication. Inaugurated in 2008 as a project under Taylor’s Diploma in Communication programme, the consultancy is now a part of the “Public Relations and Events Consultancy” module in the Bachelor of Mass Communication (Hons) with Public Relations majors.

The collaboration between proPassion and partnered companies ensures a win-win situation, where the consultancy has already garnered successful events under its belt – having collaborated with local and international clients.

What We Do
proPassion Communications is committed to two key principles: passion and professionalism.

The services provided by proPassion Communications are:

  • public relations campaigns
  • branding campaigns
  • marketing communications
  • event management

List of Clients:

  • Baskin Robbins
  • Big Fish Media Sdn Bhd
  • da:men mall
  • DIGI
  • Dutch Lady
  • Encorp Strand Mall
  • Escape Room
  • f3capital
  • Mypartners Communications Sdn. Bhd.
  • Shopee
  • StarAsia (Malaysia) Sdn. Bhd.
  • Sukhita
  • Yubersports

Strong Industry Linkages at Taylor’s School of Communication

Bridging the Industry Gap
Taylor’s School of Communication’s longstanding ties with the communication industry for over 10 years ensures that its students regularly engage with the industry through industrial attachments and training, inviting guest speakers, and obtaining input from industry partners on our curriculum development.

Industry Placement
As part of their study, students are required to undergo a compulsory internship programme. Students are placed with some of the most notable establishments in the industry, including local and international radio and television stations, leading newspapers, magazines, advertising and PR agencies, event management companies, TV production houses, corporate offices, social media establishments, as well as professional agencies and associations.

Due to Taylor’s strong industry affiliations, our students are also able to work with multinational and international companies across various industries, such as:

Advertising

  • ARC Worldwide
  • Bates Asia
  • DDB PR Sdn. Bhd.
  • Foetus International
  • Grey Worldwide Sdn. Bhd.
  • Leo Burnett
  • McCann Erickson (Malaysia) Sdn. Bhd.
  • MindShare Malaysia
  • Ogilvy & Mather
  • Sirius Communication Sdn. Bhd.

Public Relations

  • Edelman Public Relations
  • Eric Pringle Associate PR
  • Essence Communication Sdn. Bhd.
  • Fleishman-Hillard Malaysia
  • Universal McCann
  • Weber Shandwick

Corporate Communication

  • Genting Berhad
  • Kuala Lumpur Pavillion
  • Mesiniaga Berhad
  • Panasonic Malaysia Sdn. Bhd.
  • Shell Malaysia
  • Sony Malaysia

Journalism/Editorial

  • ACP Magazine
  • The Edge Communications Sdn. Bhd.
  • Aljazeera International (Malaysia) Sdn. Bhd.
  • Panasonic Malaysia Sdn. Bhd.
  • New Straits Times
  • The Star Publications

Broadcasting

  • Media Prima
  • Astro

Event Management

  • Protemp Exhibitions Sdn. Bhd.
  • Roots Asia Pacisic (M) Sdn. Bhd.

Professional Body

  • Institute of Public Relations Malaysia
  • International Association of Business Communicators
  • Centre for Independent Journalism

Media Consultancy

  • GroupM
  • Group MAD
  • PHD Media

Industry Standard Facilities for the School of Communication at Taylor’s University

School of Communication students study in a modern tropical campus with conducive and state-of-the-art facilities catered to their studying needs at our brand new Taylor’s Lakeside Campus.

Our school’s facilities include:

1. AUDIO RECORDING STUDIO
The Audio Recording Studio is specifically designed for students to learn about audio production work. It comprises a studio and a panel control room which is built with high quality acoustic materials that creates a conducive environment for professional audio recording purposes. It is well equipped with industry-standard state of the art hardware and software.
2. AUDIO EDITING LABORATORY
The Audio Editing Laboratory has 18 workstations complete with Apple iMac and Pro-tools editing software that enable students to acquire the skills and knowledge in audio editing process.
3. VIDEO EDITING LABORATORY
This lab has 24 workstations which are well equipped with the latest Adobe Premier Version and Final Cut Pro that is in line with the current industry practices for video editing. Students will learn about editing for still and motion picture programmes like drama, news, documentary, entertainment, sports and as well as advertising and promotional materials for both the traditional media and new media.
4. ADVENTURE ARENA
This is a dedicated workspace for students to brainstorm and develop innovative ideas through guided techniques taught by experienced lecturers. The whole workspace is designed with special wall and table surfaces for students to pen down their colourful ideas.
5. NEWSROOM
The Newsroom is a real workstation created specifically for Journalism students to experience the working environment in a news media organization. Students will undertake a series of process in news publication which include research, news reporting, editing and as well as publication layout design.
6. PROPASSION CONSULTATION SUITE
This consultation suite is specifically designed for students to experience the real life challenge of a Public Relations consultancy. Students will be expected to take on the role of a consultant in providing their expertise in the field of Public Relations to meet the needs or requirements of a real client from the industry.
7. PROJECT ROOM
This project room is equipped with 16 workstations for students to work on their assignments.
8. TV BROADCAST STUDIO
The million-dollar TV Studio is well equipped with broadcast studio cameras, digital consoles and lighting equipment specific for studio recording productions that are on par with international broadcasting industry standards. Besides hands-on training, students are groomed to develop essential skills from content developing to scriptwriting, casting, directing, producing and post-editing.

State-of-the-Art Facilities at Taylors University

Taylor's University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake
Taylor’s University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake

Taylor’s University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake; striking a balance between form and function to embody Taylor’s University’s modern approach and perspective in premium education with an approach to holistic growth outside the classroom.

Surrounding the serene lake are buildings that house the academic wings and the commercial annexe that comprise of wide and spacious corridors, pleasing and rich landscapes and all in all, a sustainable and conducive environment for education. Besides, being visually comforting and naturally soothing, the overall design also enhances the air quality, both indoor and outdoor.

Taylor’s provides the necessary conducive environment for learning and development, to complement our quality academic programmes. Our campuses provide students with a comprehensive list of features and facilities to cater to our students’ learning needs and comfort during their years at Taylors University.

Service Facilities at Taylors University

Taylor's University Lakeside Campus
Taylor’s University Lakeside Campus
  • Career Services Centre
  • Computer Labs
  • Counselling and Psychological Services Centre
  • Experimental Theatre
  • Lecture Theatres
  • Library
  • Sick Bay
  • Sports and Recreation Centre
  • Student Life Centre
  • The Grand Hall
  • U-Residence
  • UniGym

Service Facilities:

Career Services Centre
This centre provides students with reference materials and information about occupations, corporations and career opportunities.


Computer Labs
For computer practical classes. Each lab has an average of 33 computers.


Library
1300-seater 4-storey library to suit students’ individual learning styles. The library is equipped with 24/7 study areas, discussion rooms, multimedia rooms, theatrette, computers, printing & photocopying facilities.


Sick Bay


U-Residence
Residence for students living on campus.


Sports and Recreation Centre
Multi-purpose courts (Futsal, netball, volleyball, basketball, cricket nets, tennis, dodgeball)


Student Life Centre
The Student Life Centre is a purpose driven centre devoted to provide a platform for Student Leaders and the student communities as a whole to engage in creative thinking, brainstorming of new ideas and implement the execution of these ideas.

The Centre features Discussion Hubs, a meeting room, independent study area and a Mini Events Zone. It is also where the TU Student Council office, Community Service Initiatives Volunteers office and International Student Services Centre are located.


The Grand Hall
1000-seater hall designed for campus events and activities such as convocations, examinations, exhibitions and gala dinners; as well as sports activities.


Lecture Theatres
Lectures and events are conducted in the hall which can seat up to 300 people.


Experimental Theatre
Suitable for stage performances (dramas and plays) and can be used for practice sessions. Equipped with stage, hi-tech acoustics and lighting systems. Seats surround the stage, providing a 360 degree view of performance.


UniGym


Counseling and Psychological Services Centre
A centre for students, staff and parents to receive counselling on various emotion related issues.

ACCOMMODATION OPTIONS

  • On Campus (U Residence @ Lakeside Campus)
    • Located in Taylor’s University, Lakeside Campus
    • This 6-storey building has 890 beds, 126 apartment units and 116 en-suites, all tastefully furnished
    • 24-hour multi-level security
    • Resident housemaster
    • Onsite maintenance support
    • Housekeeping services
    • Recreational areas
    • Learning spaces
    • Shuttle bus services
  • Off-Campus (Various Locations)
    • Units are located within the vicinity of the campuses
    • 24-hour security
    • Onsite maintenance support
    • Housekeeping services

EduSpiral Consultant Services- Your Personal Online Education Advisor

Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and universities in Malaysia & Singapore. EduSpiral Consultant Services also represents MDIS Singapore and PSB Academy Singapore.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a

EduSpiral provided me with in-depth advise on choosing the right course for my career. Terence Wong, Business at Taylor's University
EduSpiral provided me with in-depth advise on choosing the right course for my career.
Terence Wong, Business at Taylor’s University

wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.

If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

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Best Degree Programme in Malaysia, Best University for Mass Communication in Malaysia, Best University in Malaysia for Advertising & Branding, Choose the Right Course, Study in Malaysia, UCSI University, where to study after SPM

Top Ranked UCSI University Offers the Best Branding & Advertising Degree Course in Malaysia

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Choose to Study Bachelor of Arts (Hons) Branding and Advertising at UCSI University in Malaysia

Written by EduSpiral Consultant Services. For more information contact 01111408838

Advertising & Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

 

There are not many universities in Malaysia offering the degree in Branding & Advertising. With about 30 years of experience, UCSI University is a top ranked university in Malaysia offering this course to meet the job demand for qualified and experienced professionals in this exciting field.

For more information contact 01111408838

Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information. 

Branding & Advertising Professionals in Demand in Malaysia

UCSI University is ranked Tier 5 or Excellent in the SETARA 2013 offers state-of-the-art facilities at their strategically located campus in Cheras, KL
UCSI University is ranked Tier 5 or Excellent in the SETARA 2013 offers state-of-the-art facilities at their strategically located campus in Cheras, KL

ADVERTISING is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product, service or concept.

Advertisers want to generate increased consumption of their commercial products and services.
Advertising messages are media content paid for by sponsors. Sponsors finance the production of advertisements and buy space for them in print media or online, or time for them to be broadcast in radio or television programs.

An advertisement is a paid announcement. For example, a persuasive message selling a product.

Mass Communication students get lots of practice using the sound system, or emceeing at the various activities at UCSI University
Mass Communication students get lots of practice using the sound system, or emceeing at the various activities at UCSI University

Advertisements are placed in traditional media such as newspapers, magazines, television, radio and outdoor signs, and in new media such as websites, text messages and social media. Placing is the buying of specific space in print and online or time on the air. Placement is where the ad is positioned in a medium.

A strong brand is invaluable as the competition for customers is very high. It’s important to spend time investing in researching, defining, and building your brand.

A strong brand increases the chances of customers purchasing the products. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through advertising campaigns. Hence, branding and advertising go hand in hand.

Branding involves the frequent repetition of a product’s name or image in an attempt to have the desirable qualities of that product stick in the minds of consumers. An integrated media campaign combines paid advertising with free media.

These also are referred to as integrated marketing communications. Any mass medium can deliver the advertising message. Branding & Advertising professionals need to be creative and use the most effective medium that will reach the target market with the intended message. Branding & Advertising professionals in Malaysia can use some of the following mediums to deliver their brand message:

  • Newspaper ads

    EduSpiral met up with me & my parents to help us figure out which course is best for me. Then we toured the university which helped me to make a good choice. Yee Mun, Mass Communication at UCSI University
    EduSpiral met up with me & my parents to help us figure out which course is best for me. Then we toured the university which helped me to make a good choice.
    Yee Mun, Mass Communication at UCSI University
  • Magazines ads
  • Radio broadcasts
  • TV commercials
  • Cinema commercials
  • Websites
  • Social Media such as Facebook, Youtube, Twitter, Instagram, etc.
  • Online marketing such as Google Adwords, Paid Facebook advertisements, email, re-targetting marketing, etc
  • Billboards
  • Posters
  • Wall paintings
  • Human billboards
  • Flyers
  • Rack cards
  • Back of event tickets
  • Rest room stall doors
  • Taxis
  • Wrap around Buses
  • LRT Trains & Platforms
  • Bus stop benches
  • Airplanes
  • Shopping carts
  • Stickers on fruit in supermarkets
  • Supermarket receipts
  • Coffee cups
  • Mobile phone screens

Branding & Advertising professionals who possess the skills to effectively position a brand and execute advertising campaigns that increase a company’s profile and profits are highly sought after and paid very high salaries.

However, graduates should choose the best university in Malaysia for branding and advertising degree to study in so that you can gain the necessary knowledge and skills to succeed. The university should also have a an English-speaking student environment where you can improve your communication skills.

Study the Degree in Branding & Advertising at Top Ranked UCSI University

The BA (Hons) Branding and Advertising degree programme at UCSI University equips students with the theoretical foundations within the field of branding and advertising. It simultaneously provides the practical skills needed to effectively manage the job requirements within this field. The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.

Year 1 Subjects for the Degree in Branding & Advertising at UCSI University

Mac Lab at UCSI University
Mac Lab at UCSI University
  • Fundamentals of Marketing
  • Business Information System
  • Marketing in Practice
  • Introduction to Branding
  • Organizational Behavior
  • Microeconomics
  • Statistics and its Application
  • Fundamentals of Advertising
  • Macroeconomics
  • University Life (MPU-U2)
  • Business Law – Malaysian Perspective (MPU-U3)
  • Extracurricular Learning Experience 1 (MPU-U4)
  • Co-Operative Placement 1

Year 2 Subjects for the Degree in Branding & Advertising at UCSI University

  • Business Mathematics

    UCSI University students playing basketball at the Multipurpose Hall with the Gym in the background.
    UCSI University students playing basketball at the Multipurpose Hall with the Gym in the background.
  • Relationship Marketing
  • Elective 1 **
  • E- Marketing
  • Visual Communication
  • New Product Development
  • Elective 2 **
  • Marketing Processes
  • One –To- One Marketing
  • Business Research Methods
  • Design and Layout
  • Social Media Marketing
  • Customer Communication
  • Extracurricular Learning Experience 2 (MPU-U4)
  • Co-Operative Placement 2

Year 3 Subjects for the Degree in Branding & Advertising at UCSI University

Students learn from qualified & experienced lecturers at UCSI University
Students learn from qualified & experienced lecturers at UCSI University
  • Strategic Advertising Management
  • Elective 3 **
  • Final Year Project A
  • Final Year Project B
  • Strategic Brand Management
  • Service Marketing
  • Marketing Promotion
  • Retail Brand Management
  • Advertising Media Planning
  • Extracurricular Learning Experience 3 (MPU-U4)
  • Co-Operative Placement 3

Electives for the Degree in Branding & Advertising at UCSI University

EduSpiral helped Alvin Chai, Jen Hui, Paul Kit, and Wen Hao from Poi Lam High School Ipoh providing course counseling and campus tour. They are now studying in various programmes at UCSI University
EduSpiral helped Alvin Chai, Jen Hui, Paul Kit, and Wen Hao from Poi Lam High School Ipoh providing course counseling and campus tour. They are now studying in various programmes at UCSI University

Elective I* [any one (1) module]:

  • Managing People
  • Entrepreneurship

Elective II* [any one (1) module]:

  • Business Modeling with Spreadsheet
  • Management Ethics

Elective III* [any two(2) modules]

  • Current Issues in Marketing
  • International Business
  • Strategic Marketing
  • Distribution Channel Strategy

Job Opportunities for Branding & Advertising Graduates in Malaysia

Mass Communication students get lots of practice using the sound system, or emceeing at the various activities at UCSI University
Mass Communication students get lots of practice using the sound system, or emceeing at the various activities at UCSI University
  • Brand Executive
  • Brand Management
  • Product Management
  • Account Management
  • Channel Management
  • Channel Development
  • Advertising Executive
  • Advertising Manager
  • Event Planner
  • Event Manager
  • Campaign Development Executive
  • Media Executive
  • Media Planner
  • Academician
  • Entrepreneur

Branding & Advertising can also choose to work in the hundreds of advertising agencies in Malaysia. An advertising agency is a service business that helps client businesses sell goods and services by producing and placing advertisements. A client is a customer who buys and receives services, help and advice from an advertising professional. Ad agency clients include businesses and corporations, non-profit organizations, educational institutions, government agencies and others. Graduates in Mass Communication can also find work as Branding & Advertising professionals.

Study at the Top Ranked UCSI University in Malaysia

UCSI University is a vibrant community of learning and scholarship. With more than 10,000 students from 80 different

UCSI University is ranked Tier 5 or Excellent in the SETARA 2013 offers state-of-the-art facilities at their strategically located campus in Cheras, KL
UCSI University is ranked Tier 5 or Excellent in the SETARA 2013 offers state-of-the-art facilities at their strategically located campus in Cheras, KL

countries, the University stands out as a melting pot of diversity and learners will supplement their pursuit of knowledge with a keen sense of cultural appreciation – a vital trait in today’s borderless world.

As one of Malaysia’s first private universities,UCSI University has long impacted the national higher education landscape and the University continues to do so with its wide range of undergraduate and postgraduate programmes.

UCSI is ranked in the top 300 in the 2015 QS Asian University Rankings. UCSI University is ranked as Excellent or Tier 5 in the SETARA 2013 rating system by MQA.

The University’s academic staff are at the forefront of their disciplines and their views are highly sought after on major issues; from business to political science.

Many of their academics have extensive experience working overseas and some play advisory roles in public bodies and various committees. By bringing their experiences into the classroom, UCSI’s academics cater to an exhilarating learning environment and learners will thrive as they balance academic mastery with industrial application.

Since its inception in 1986, UCSI University has been committed to further the discovery and celebration of knowledge.

Co-Operative Education Training Programme for Every Year of Degree Studies at UCSI University

I am glad that EduSpiral recommended me to UCSI University as I gained so much real work experiences during all my Co-Op (Internship). Paul Kong, graduated in Business Administration from UCSI University
I am glad that EduSpiral recommended me to UCSI University as I gained so much real work experiences during all my Co-Op (Internship).
Paul Kong, graduated in Business Administration from UCSI University

With its innovative academic curriculum, UCSI University students also enjoy the unique benefits of its Co-Operative Education Training Programme (Co-Op) that enhances their employability by integrating classroom learning with workplace training in Co-Op employer organisations.

Completing two months’ work experience for every study year, a UCSI University student would have six to eight months’ work experience to stand ready for full-time employment upon their graduation.

Currently, UCSI University has more than 1,000 employer organisations registered as heir Co-Op employers.

With the number rising annually, these partnerships create job opportunities for students to be job-ready upon their graduation.

State-of-the-Art Facilities at UCSI University

Situated on a 19-acre piece of land, the Campus is located in Cheras, Kuala Lumpur with convenient access

Students get value for money at UCSI University with access to excellent sports facilities
Students get value for money at UCSI University with access to excellent sports facilities

to numerous facilities including banks, restaurants, transportation services, entertainment, and accommodation. Fully wireless, it is equipped with the latest cutting-edge technology to access the world of e-learning and e-resources.

Housing 7 different blocks, the Campus includes the Student Centre (Menara Gading), the Resource Centre, the Academic Blocks and Residential Halls to comfortably accommodate a student population of more than 15000.

Sporting facilities in this Campus include: basketball, badminton and squash courts, as well as a gymnasium, a football field, and a swimming pool.

Other facilities include the four-level library, an auditorium, a recital hall, a multi-purpose hall, computer laboratories, residential halls, bookstores and cafeterias. Also available on Campus is an Apple Experience Centre.

The Campus faculty-centric facilities include: the Anatomy & Pathology Museum, Clinical Skills Laboratories, Petrochemical

Students at UCSI University have access to excellent sports facilities for healthy lifestyle
Students at UCSI University have access to excellent sports facilities for healthy lifestyle

Laboratory, Physiology & Pharmacology Laboratory, Molecular Biology Laboratory, and Microbiology Laboratory, fashion design workshops, Psychology Laboratory, as well as drafting and design studios.

The University is also constantly working with the industry to set up specialised labs which ensure students are updated with the latest industrial practices. Currently, the University has established laboratories jointly with National Instruments and RICOH under the School of Engineering and the School of Information Technology, respectively.

Due to its rapid expansion, an additional 48-storey building will be built on the existing Campus that will include a 5-Star hotel, twelve floors of parking bays and hostel accommodations for UCSI University students, administrative offices, restaurants, a ballroom and also a clubhouse.

Professional Recording Studio at UCSI University

The recording studio located in the Recital Hall is a professional 24-track digital recording and editing studio with an attached

UCSI University's Professional Recording Studio is a professional 24-track digital recording and editing studio with an attached control room.
UCSI University’s Professional Recording Studio is a professional 24-track digital recording and editing studio with an attached control room.

control room that is connected to the Recital Hall for live recording purposes. Equipped to handle small to integrated productions, advanced editing and CD-R burning, it is available for stereo recording, multi-track recording, fully automated mix-down, CD writing or audio/CD-R production and audio postproduction for vision.

Recording applications available include instrument, choir, ensemble, jazz and pop bands, drums, voice-overs, musicals, vocals, backing tapes, background music, minus ones for lip-syncing, minus ones for vocal performances and video soundtracks. A valuable teaching facility, the studio is also used for many of our audio engineering courses to enable students to work in a setting that closely parallels the professional music world.

The recording studio is also used by the Mass Communication and Branding & Advertising students at UCSI University.

Dewan Tan Sri Ahmad Razali (DETSAR)

Fully equipped with air-conditioning and a sound system, the Hall can accommodate up to 660 pax for examinations and 1,000 pax for dinner functions.

Multipurpose Hall (MPH)

The library & computer labs are located inside the Learning Resource Centre at UCSI University
The library & computer labs are located inside the Learning Resource Centre at UCSI University

The Multipurpose Hall can accommodate up to 420 pax for examinations.

Recital Hall

The Recital Hall and the Auditorium are two identical theatres, which are well-designed for professional performances and functions and furnished with theatre-style seating for 450 people. Both are also well-equipped with their own sound systems, audio/visuals, and recording facilities.

Library & Resource Centre

The five-storey UCSI University Library offers a comprehensive collection of all the latest texts and references, both in hardcopy and online. The e-Library provides access to a wide array of references, from academic peer-reviewed international journals to music scores and audio-visual items. Also available are discussion rooms and workstations, as well as supplementary audio references.

EduSpiral Consultant Services- Your Personal Online Education Advisor

Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and universities in Malaysia.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices

EduSpiral met up with me & my parents to help us figure out which course is best for me. Then we toured the university which helped me to make a good choice. Yee Mun, Mass Communication at UCSI University
EduSpiral met up with me & my parents to help us figure out which course is best for me. Then we toured the university which helped me to make a good choice.
Yee Mun, Mass Communication at UCSI University

for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable.

EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.
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