Choose to Study Bachelor of Arts (Hons) Branding and Advertising at UCSI University in Malaysia

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Advertising & Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

 

There are not many universities in Malaysia offering the degree in Branding & Advertising. With about 30 years of experience, UCSI University is a top ranked university in Malaysia offering this course to meet the job demand for qualified and experienced professionals in this exciting field.

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Branding & Advertising Professionals in Demand in Malaysia

ADVERTISING is mass media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas. The idea is to drive consumer behavior in a particular way in regard to a product, service or concept.

Advertisers want to generate increased consumption of their commercial products and services.
Advertising messages are media content paid for by sponsors. Sponsors finance the production of advertisements and buy space for them in print media or online, or time for them to be broadcast in radio or television programs.

An advertisement is a paid announcement. For example, a persuasive message selling a product.

Advertisements are placed in traditional media such as newspapers, magazines, television, radio and outdoor signs, and in new media such as websites, text messages and social media. Placing is the buying of specific space in print and online or time on the air. Placement is where the ad is positioned in a medium.

A strong brand is invaluable as the competition for customers is very high. It’s important to spend time investing in researching, defining, and building your brand.

A strong brand increases the chances of customers purchasing the products. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.

To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through advertising campaigns. Hence, branding and advertising go hand in hand.

Branding involves the frequent repetition of a product’s name or image in an attempt to have the desirable qualities of that product stick in the minds of consumers. An integrated media campaign combines paid advertising with free media.

These also are referred to as integrated marketing communications. Any mass medium can deliver the advertising message. Branding & Advertising professionals need to be creative and use the most effective medium that will reach the target market with the intended message. Branding & Advertising professionals in Malaysia can use some of the following mediums to deliver their brand message:

• Newspaper ads

  

• Magazines ads
• Radio broadcasts
• TV commercials
• Cinema commercials
• Websites
• Social Media such as Facebook, Youtube, Twitter, Instagram, etc.
• Online marketing such as Google Adwords, Paid Facebook advertisements, email, re-targetting marketing, etc
• Billboards
• Posters
• Wall paintings
• Human billboards
• Flyers
• Rack cards
• Back of event tickets
• Rest room stall doors
• Taxis
• Wrap around Buses
• LRT Trains & Platforms
• Bus stop benches
• Airplanes
• Shopping carts
• Stickers on fruit in supermarkets
• Supermarket receipts
• Coffee cups
• Mobile phone screens

Branding & Advertising professionals who possess the skills to effectively position a brand and execute advertising campaigns that increase a company’s profile and profits are highly sought after and paid very high salaries.

However, graduates should choose the best university in Malaysia for branding and advertising degree to study in so that you can gain the necessary knowledge and skills to succeed. The university should also have a an English-speaking student environment where you can improve your communication skills.

Study the Degree in Branding & Advertising at Top Ranked UCSI University

The BA (Hons) Branding and Advertising degree programme at UCSI University equips students with the theoretical foundations within the field of branding and advertising. It simultaneously provides the practical skills needed to effectively manage the job requirements within this field. The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.

Year 1 Subjects for the Degree in Branding & Advertising at UCSI University

• Fundamentals of Marketing
• Business Information System
• Marketing in Practice
• Introduction to Branding
• Organizational Behavior
• Microeconomics
• Statistics and its Application
• Fundamentals of Advertising
• Macroeconomics
• University Life (MPU-U2)
• Business Law – Malaysian Perspective (MPU-U3)
• Extracurricular Learning Experience 1 (MPU-U4)
• Co-Operative Placement 1

Year 2 Subjects for the Degree in Branding & Advertising at UCSI University

• Business Mathematics

  

• Relationship Marketing
• Elective 1 **
• E- Marketing
• Visual Communication
• New Product Development
• Elective 2 **
• Marketing Processes
• One –To- One Marketing
• Business Research Methods
• Design and Layout
• Social Media Marketing
• Customer Communication
• Extracurricular Learning Experience 2 (MPU-U4)
• Co-Operative Placement 2

Year 3 Subjects for the Degree in Branding & Advertising at UCSI University

• Strategic Advertising Management
• Elective 3 **
• Final Year Project A
• Final Year Project B
• Strategic Brand Management
• Service Marketing
• Marketing Promotion
• Retail Brand Management
• Advertising Media Planning
• Extracurricular Learning Experience 3 (MPU-U4)
• Co-Operative Placement 3

Electives for the Degree in Branding & Advertising at UCSI University

Elective I* [any one (1) module]:

• Managing People
• Entrepreneurship

Elective II* [any one (1) module]:

• Business Modeling with Spreadsheet
• Management Ethics

Elective III* [any two(2) modules]

• Current Issues in Marketing
• International Business
• Strategic Marketing
• Distribution Channel Strategy

Job Opportunities for Branding & Advertising Graduates in Malaysia

• Brand Executive
• Brand Management
• Product Management
• Account Management
• Channel Management
• Channel Development
• Advertising Executive
• Advertising Manager
• Event Planner
• Event Manager
• Campaign Development Executive
• Media Executive
• Media Planner
• Academician
• Entrepreneur

Branding & Advertising can also choose to work in the hundreds of advertising agencies in Malaysia. An advertising agency is a service business that helps client businesses sell goods and services by producing and placing advertisements. A client is a customer who buys and receives services, help and advice from an advertising professional. Ad agency clients include businesses and corporations, non-profit organizations, educational institutions, government agencies and others. Graduates in Mass Communication can also find work as Branding & Advertising professionals.

Study at the Top Ranked UCSI University in Malaysia

UCSI University is a vibrant community of learning and scholarship. With more than 10,000 students from 80 different

countries, the University stands out as a melting pot of diversity and learners will supplement their pursuit of knowledge with a keen sense of cultural appreciation – a vital trait in today’s borderless world.

As one of Malaysia’s first private universities,UCSI University has long impacted the national higher education landscape and the University continues to do so with its wide range of undergraduate and postgraduate programmes.

UCSI is ranked in the top 300 in the 2015 QS Asian University Rankings. UCSI University is ranked as Excellent or Tier 5 in the SETARA 2013 rating system by MQA.

The University’s academic staff are at the forefront of their disciplines and their views are highly sought after on major issues; from business to political science.

Many of their academics have extensive experience working overseas and some play advisory roles in public bodies and various committees. By bringing their experiences into the classroom, UCSI’s academics cater to an exhilarating learning environment and learners will thrive as they balance academic mastery with industrial application.

Since its inception in 1986, UCSI University has been committed to further the discovery and celebration of knowledge.

Co-Operative Education Training Programme for Every Year of Degree Studies at UCSI University

With its innovative academic curriculum, UCSI University students also enjoy the unique benefits of its Co-Operative Education Training Programme (Co-Op) that enhances their employability by integrating classroom learning with workplace training in Co-Op employer organisations.

Completing two months’ work experience for every study year, a UCSI University student would have six to eight months’ work experience to stand ready for full-time employment upon their graduation.

Currently, UCSI University has more than 1,000 employer organisations registered as heir Co-Op employers.

With the number rising annually, these partnerships create job opportunities for students to be job-ready upon their graduation.

State-of-the-Art Facilities at UCSI University

Situated on a 19-acre piece of land, the Campus is located in Cheras, Kuala Lumpur with convenient access

to numerous facilities including banks, restaurants, transportation services, entertainment, and accommodation. Fully wireless, it is equipped with the latest cutting-edge technology to access the world of e-learning and e-resources.

Housing 7 different blocks, the Campus includes the Student Centre (Menara Gading), the Resource Centre, the Academic Blocks and Residential Halls to comfortably accommodate a student population of more than 15000.

Sporting facilities in this Campus include: basketball, badminton and squash courts, as well as a gymnasium, a football field, and a swimming pool.

Other facilities include the four-level library, an auditorium, a recital hall, a multi-purpose hall, computer laboratories, residential halls, bookstores and cafeterias. Also available on Campus is an Apple Experience Centre.

The Campus faculty-centric facilities include: the Anatomy & Pathology Museum, Clinical Skills Laboratories, Petrochemical

Laboratory, Physiology & Pharmacology Laboratory, Molecular Biology Laboratory, and Microbiology Laboratory, fashion design workshops, Psychology Laboratory, as well as drafting and design studios.

The University is also constantly working with the industry to set up specialised labs which ensure students are updated with the latest industrial practices. Currently, the University has established laboratories jointly with National Instruments and RICOH under the School of Engineering and the School of Information Technology, respectively.

Due to its rapid expansion, an additional 48-storey building will be built on the existing Campus that will include a 5-Star hotel, twelve floors of parking bays and hostel accommodations for UCSI University students, administrative offices, restaurants, a ballroom and also a clubhouse.

Professional Recording Studio at UCSI University

The recording studio located in the Recital Hall is a professional 24-track digital recording and editing studio with an attached

control room that is connected to the Recital Hall for live recording purposes. Equipped to handle small to integrated productions, advanced editing and CD-R burning, it is available for stereo recording, multi-track recording, fully automated mix-down, CD writing or audio/CD-R production and audio postproduction for vision.

Recording applications available include instrument, choir, ensemble, jazz and pop bands, drums, voice-overs, musicals, vocals, backing tapes, background music, minus ones for lip-syncing, minus ones for vocal performances and video soundtracks. A valuable teaching facility, the studio is also used for many of our audio engineering courses to enable students to work in a setting that closely parallels the professional music world.

The recording studio is also used by the Mass Communication and Branding & Advertising students at UCSI University.

Dewan Tan Sri Ahmad Razali (DETSAR)

Fully equipped with air-conditioning and a sound system, the Hall can accommodate up to 660 pax for examinations and 1,000 pax for dinner functions.

Multipurpose Hall (MPH)

The Multipurpose Hall can accommodate up to 420 pax for examinations.

Recital Hall

The Recital Hall and the Auditorium are two identical theatres, which are well-designed for professional performances and functions and furnished with theatre-style seating for 450 people. Both are also well-equipped with their own sound systems, audio/visuals, and recording facilities.

Library & Resource Centre

The five-storey UCSI University Library offers a comprehensive collection of all the latest texts and references, both in hardcopy and online. The e-Library provides access to a wide array of references, from academic peer-reviewed international journals to music scores and audio-visual items. Also available are discussion rooms and workstations, as well as supplementary audio references.

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