Find Out What is Public Relations (PR) & What You Will Learn in the Undergraduate Programme at the Best Universities
Public relations (PR) means managing the image an organisation portrays to its clients and the public. If you are creative and enjoy writing, giving presentations or have an interest in the media, PR may be for you. The degree will prepare you for a role as a communication or marketing communications for an in-house PR department in an organisation or to work for a PR consultancy.
Basically, the goal of the public relations programme is to help students understand how to assist individuals and businesses in connecting with the media, a particular market or the community-at-large. In general, the study of public relations covers three main disciplines – communications and media, public relations theory and application, and writing for mass communications. The Public Relations degree programme at a private university in Malaysia will expose students to skills and knowledge that prepare them to become strategic public relations specialists. It will equip students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.
In addition, through the degree programme, students will be able to effectively conceptualise and strategise a corporate communication plan for the benefit of the organisation’s business development and also to engage in problem analysis, strategic planning, content development and tactical solutions for the organisation.
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Studying Public Relations at Leading Private Universities in Malaysia
EduSpiral analysed my personality and results, subsequently advised me on choosing the right course as well as the best university that fit me. John Lai Wai Hong, Graduated in Mass Communication from KDU University College
Students will take about 30 subjects in the 3-year Public Relations degree programme. It provides a strong PR focus and in-depth knowledge in the field of marketing communications allowing students to plan, strategise and execute their public relations campaigns. It will expose students to skills and knowledge that prepare them to become strategic public relations specialists.
In addition, the Public Relations degree programme seeks to equip students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.
Through the degree programme, students will be able to effectively conceptualise and strategise a corporate communication plan for the benefit of the organisation’s business development and also to engage in problem analysis, strategic planning, content development and tactical solutions for the organisation.
Finally, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions.
How is the Public Relations Degree Course Assessed?
EduSpiral advised me on WhatsApp & provided all the information on Taylor’s University. He also helped to arrange a campus tour. Finally, he helped me to register as well as apply for the scholarship. Hazel Hoh, Foundation in Arts (Communication)
The assessments for a Public Relations degree programme at private universities and colleges in Malaysia is a mix of Assignments, Coursework, and written examination percentage. The degree programme provides students with relevant, interesting, stimulating and practical experience via a variety of teaching and practical techniques.
Students will experience different dynamic learning processes are employed in the delivery of a degree programme, such as lectures, tutorials, computer lab work, team-based project, real life system development, presentations, independent projects supervised by supervisors from university lecturers or industry experts. The learning is very much practical oriented.
The final examination is conducted at the end of each semester. The assessments are subject to quality assurance procedures to maintain high standards and ensuring fair assessment.
Methods of Delivery
Lectures
Lab work (depends on the course)
Tutorials
Field visits (e.g. business organisations, universities, non-governmental organisations, government-related corporations, etc.)
Scenario-based learning
Guest lecture series (prominent speakers from the industry and academic institutions)
Interactive learning
Who Should Study Public Relations?
Students interested in studying Public Relations (PR) should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy.
What is the Education Pathway into a Public Relations Degree?
I was confused about what to study & concerned about Mass Comm. EduSpiral answered my questions with facts to show that mass comm is in demand in Malaysia. Jacob Lean, Graduated with Mass Communication from KDU University College
Choosing the right pathway depends on how sure you are about taking the PR degree, your high school results, budget, and which learning style suits you in the Pre-U Programme.
What are the Entry requirements into the Public Relations Degree?
Foundation in Arts / Foundation in Science at least CGPA 2.00
STPM At least 2 C’s
A-Level At least 2 passes
Senior Middle 3 (UEC) At Least 5 B’s (including English)
CPU 5 passes with a minimum average of 50%
AUSMAT/SAM/TEE Examination At least 5 passes with a university aggregate of 50%
International Baccalaureate At least 24 points
Matriculation/Foundation At least CGPA of 2.00
Diploma At least CPA 2.00
Equivalent qualification
Public Relations Degree Programme at a Private University
Those interested in careers in public relations are encouraged to start by earning a bachelor’s degree in an applicable area of study such as communications, public relations or journalism.
Completing additional coursework in subjects like English, business, writing, public affairs, advertising and public speaking are likewise advantageous. Some specific examples of coursework found in a typical public relations degree programme at a private university in Malaysia include: Principles of Advertising, Mass Media Law, Introduction to Public Relations, Communication for Business and the Professions and Advertising Research.
What are some of the Subjects that you will Study in a Public Relations Degree?
EduSpiral talked to me to find out my interests and career goals. He also took me to a few universities to tour the campuses to see which one fit me best. Jia Ping, Mass Communication Graduate from UOWM KDU University College
In a 3-year Public Relations degree programme at a private university students will take about 30 subjects including internship. In addition, you will need to take the Mata Pelajaran Umum (MPU) subjects which are compulsory.
Public Relations Writing
Introduction to Corporate Communication
Introduction to Mass Communication
Media Relations
Corporate Writing
Communication Theories
Public Relations Campaign Skills: Theory & Strategy
Oral Communication
Writing and Referencing
Digital Public Relations
Communication Law
Public Relations Management
Public Opinion and Activism
Feature Writing and Public Relations
Fundraising and Public Relations
Crisis Communication and Management
International Public Relations
Research Methodology
Media Planning
Social Media and Mobile Marketing
Journalism
Check the Courses to Ensure that they are Accredited by the Malaysian Qualifications Agency (MQA) Before you Enrol
EduSpiral picked us up from Subang Airport to take us to visit the universities & advised on which is the best for mass communication.
Students should know the important differences between accredited and non-accredited courses in Malaysia in order to make informed decisions. Choosing a course that is not accredited by the Malaysian Qualifications Agency (MQA) may impact your future working career in a negative way.
According to the Malaysian Qualifications Agency (MQA), accreditation is a formal recognition that a certificate, diploma or degree programme has attained the quality standards and criteria set by the MQA and in compliance with the Malaysian Qualifications Framework (MQF).
The completion of an accredited course means that students are issued with a nationally recognised qualification. Accreditation is a status or achievement as a result of quality assessment by MQA. It is a commitment by MQA to all stakeholders in higher education such as students and parents that the programme accredited by MQA is quality-assured.
In addition, a course that’s accredited provides employers with the guarantee that what the graduate has studied meets the national standards and requirements, and is able to perform the tasks as required in the job.
Is the PTPTN Loan Available for the Public Relations (PR) Degree Course?
EduSpiral met up with me & my parents to help us figure out which course is best for me. Then we toured the university which helped me to make a good choice. Yee Mun, Mass Communication at UCSI University
In choosing a course or university to study, finances play an important role in your decision-making. The PTPTN Loan is one of the top choices for students because of its low interest rate.
With the PTPTN Loan, it eases your financial burden and allow you to pursue the course of study without having too much to worry about. Students who want to apply for the loan may need to take into consideration the criteria, loan amount and the application process.
Students may apply for the PTPTN Loan for Diploma or Degree programmes at private colleges and universities in Malaysia. The courses must be accredited by MQA.
Students need to have registered for the course of study before they can apply for the PTPTN Loan. In addition, students should wait for the university to brief them on the steps on how to apply for the PTPTN Loan.
What is the PTPTN Loan Amount?
Education Level for Private Universities or IPTS
Household Income
<RM4,000MAKSIMUM(RM)
<RM8,00075%(RM)
>RM8,00050%(RM)
Foundation
6,800
5,100
3,400
Diploma
6,800
5,100
3,400
Diploma (Pharmacy, Dentistry or Health Sciences)
12,750
9,560
6,380
Science Degree Programme
14,030
10,520
7,010
Arts & Humanities Degree Programme
13,600
10,200
6,800
Degree Programmes for Pharmacy, Dentistry & Health Sciences
17,000
12,750
8,500
Medical Degree or MBBS
30,000
30,000
30,000
Will I be able to get the Full Loan Amount?
The PTPTN loan is divided into three categories – full, partial and tuition fees only. The amount of the loan is determined by the applicant’s monthly household nett income and number of dependants.
Category of Education Funding
Monthly Household Nett Income (RM)*
Full
Not exceeding 4,000
Partial
More than 4,000 but not exceeding 5,000
Tuition fees only
More than 5,000
* The monthly household nett income will be subtracted with the number of dependents (1 dependent = RM250)
List of the Best Private Universities in Malaysia to Study Top Public Relations (PR) Degree Courses
Written by EduSpiral Consultant Services For more information contact 01111408838
Students interested in studying Public Relationsshould be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and lots of energy.
A good command of the English language is very important for a successful career in Public Relations. Students need to choose a university where the students speak mainly in English and experience in offering the programme. If you are weak in English, it will be very difficult for you to maintain the image of your company with bad English. You will not be able to write good press releases and copy for the brochures. Coming up with good taglines or campaign ideas for your product or company will be almost impossible. Having a good command of both English and Mandarin would be very advantageous. However, if you are only proficient in Mandarin, you will not be able to get jobs in top multinational or global companies
It is important to choose the best private universities and colleges in Malaysia to ensure that you get the necessary training and skills to succeed in the competitive workforce. Choosing a private university with an English-speaking student environment will help you to improve your language skills. The university should also be equipped with the necessary facilities such as recording studio, photo studio, computer lab and some have Mac Computers. Experienced & qualified lecturers are essential to equip you with the necessary knowledge and skills to succeed in the mass communication career.
For more information contact 01111408838
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Studying Public Relations at Leading Private Universities in Malaysia
“EduSpiral talked to me to find out my interests and career goals. He took me to a few universities to tour the campuses to see which one fit me best. EduSpiral helped me choose the right course at the right university.” Jia Ping, Mass Communication at KDU University College
Public relations is the process of providing information to the public in order to present a specific view of a product or organization. Public relations differs from advertising in that it is less obtrusive, and aimed at providing a more comprehensive opinion to a large audience in order to shape public opinion. Unlike advertising, public relations professionals only have control until the message is related to media gatekeepers who decide where to pass the information on to the audience
Public relations is the professional management of external and internal communications to build the reputation of a company or cause. Today’s PR Specialists work on developing beneficial relationships in cities, governments, corporations, consumers, media, charities and communities to manage the relationships and communication channels.
Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience.
The PR Specialist uses a wide variety of communication tools and techniques such as the press releases, newsletters, public events, conventions, newspapers, billboards, blogs, social media, websites, TV, radio, etc.
The business world is very competitive and in order to win new customers and keep the existing ones, companies have to set themselves apart from the competition. But they also need to create and maintain a positive public image.
A PR specialist or firm helps them both create and maintain a good reputation among both the media and the customers by communicating in their behalf and presenting their products, services and the overall brand in a positive manner they will remember. A positive public image helps create a strong relationship with the customers which in turn increases the sales.
The Best Public Relations Degree Programmes at Taylor’s University Lakeside Campus
The Best Bachelor of Mass Communication (Hons) (Public Relations) Programme in Malaysia at Taylor’s University
Communication students at Taylor’s University
Taylor’s University public relations degree programme provides students in-depth knowledge and techniques related to the field of Public Relations through modules such as Media Writing, Public Relation Principles, Promotional Writing, and Crisis Management. Taylor’s students are also exposed to the various intricacies of PR practice through specialist modules such as International Public Relations and Financial Public Relations.
The Bachelor of Mass Communication (Hons) (Public Relations) programme at Taylor’s has a Journalism minor which provides students the opportunity to explore different reporting styles and types of publications. In addition, students will experience hands-on exposure to real campaigns, real clients and industry members, through the Public Relations Consultancy module and the student-formed agency – proPassion Communication.
Taylor’s University students will undergo a 10-12 week internship experience with government departments, charity organisations or corporate organisations provides real life experience and understanding of the various job functions.
Students will also receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.
YEAR 1 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations) at Taylor’s University
Mass Communication students at Taylor’s University
Semester 1
Introduction to Mass Communication
Visual Communication
Critical & Creative Thinking
Communication Theory
MPU (U1A)*
Semester 2
Innovative Media
Media Writing
Intercultural Communication
Communication Research Fundamentals
MPU (U1B)*
Short Semester
Elective I
MPU (U2)*
MPU (U3)*
YEAR 2 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations) at Taylor’s University
Communication students at Taylor’s University have access to the best facilities and well rounded curriculum
Semester 3
Publicity & Media Relations
Public Relations Principles
Promotional Writing
Minor I
Minor II
Semester 4
Interactive Media
Crisis Management
Minor III
Minor IV
Minor V
Short Semester
International Public Relations
Elective II
MPU (U4)*
YEAR 3 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations) at Taylor’s University
X-Space Classroom at Taylor’s University – Promoting Learning Collaboratively, From the Lecturer, Peers and the World
Semester 5
Media Law & Ethics
Financial Public Relations
Public Relations Consultancy
Professional Media Workshop
Minor VI
Semester 6
Internship
Electives Short Semester (Elective I)
Introduction to Management
Performing Arts
Illustration & Visual Narrative
Mac Lab at Taylor’s University
Short Semester (Elective II)
Entrepreneurship
Photography
Film Studies
Mobile Applications Develpment
Minor Advertising
Advertising Principles
Creative Copywriting
Advertising Design & Execution
Consumer Behavior
Brand Management
Media Strategy
Broadcasting
An intellectually stimulating environment at Taylor’s University
Broadcasting Principles
Writing for Broadcast
Audience Studies
Radio & TV Production
Broadcast Performance
Digital Storytelling & Production
Journalism
Social Psychology for Communication
Photo Journalism
Print News Reporting
Creative Writing
Reporting for New Media
Newspaper & Magazine Production
Electives:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.
Minors:
Students are required to complete the 6 modules within the same minor.
The Best Bachelor of Mass Communication (Hons) (Public Relations & Marketing) Programme in Malaysia at Taylor’s University
Mass Communication students at Taylor’s University
The Bachelor of Mass Communication (Hons) (Public Relations & Marketing) degree programme at Taylor’s University provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication.
In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.
YEAR 1 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University
Communication students at Taylor’s University
Semester 1
Introduction to Mass Communication
Visual Communication
Critical & Creative Thinking
Communication Theory
MPU (U1A)*
Semester 2
Innovative Media
Media Writing
Intercultural Communication
Communication Research Fundamentals
MPU (U1B)*
Short Semester
Elective I
MPU (U2)*
MPU (U3)*
YEAR 2 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University
Photography Studio at Taylor’s University
Semester 3
Publicity & Media Relations
Public Relations Principles
Promotional Writing
Principles of Marketing
Introduction to Management
Semester 4
Interactive Media
E-Marketing
Consumer Behavior
Crisis Management
Promotional Management
Short Semester
Brand Management
Elective II
MPU (U4)*
YEAR 3 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Marketing) at Taylor’s University
Professional recording studio at Taylor’s University
Semester 5
Media Law & Ethics
Public Relations Consultancy
Issues in Marketing
Relationship Marketing
Professional Media Workshop
Semester 6
Internship
Electives Short Semester (Elective I)
Performing Arts
Illustration & Visual Narrative
Short Semester (Elective II)
Entrepreneurship
Photography
Film Studies
Mobile Applications Development
Elective:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.
NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
The Best Bachelor of Mass Communication (Hons) (Public Relations & Event Management) Programme in Malaysia at Taylor’s University
Taylor’s University students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. The programme also emphasizes on hands-on exposure on planning and executing real campaigns for real clients and engaging with industry members, through the Public Relations Consultancy module, Live Event Project and the student-formed agency – proPassion Communication.
In addition, Taylor’s students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.
YEAR 1 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Event Management) at Taylor’s University
Recording Studio at Taylor’s University
Semester 1
Introduction to Mass Communication
Visual Communication
Critical & Creative Thinking
Communication Theory
MPU (U1A)*
Semester 2
Innovative Media
Media Writing
Intercultural Communication
Communication Research Fundamentals
MPU (U1B)*
Short Semester
Elective I
MPU (U2)*
MPU (U3)*
YEAR 2 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Event Management) at Taylor’s University
Taylor’s University students have access to excellent sports facilities
Semester 3
Publicity & Media Relations
Public Relations Principles
Promotional Writing
Introduction to Events & Meetings
Exhibition Management
Semester 4
Interactive Media
Design for Events
Entertainment Management
Events Operation
Crisis Management
Special Events & Festivals
Short Semester
Event Marketing
Elective II
MPU (U4)*
YEAR 3 Subjects for the Bachelor of Mass Communication (Hons) (Public Relations & Event Management) at Taylor’s University
Communication students at Taylor’s University
Semester 5
PR Events Consultancy
Financial Public Relations
Professional Media Workshop
Media Law & Ethics
Event Risk Management & Safety
Semester 6
Internship
Electives Short Semester (Elective I)
Introduction to Management
Performing Arts
Illustration & Visual Narrative
X-Space Classroom at Taylor’s University – Promoting Learning Collaboratively, From the Lecturer, Peers and the World
Short Semester (Elective II)
Entrepreneurship
Photography
Film Studies
Mobile Applications Development
Elective:
Students are required to choose any 2 Electives according to the modules offered in that particular semester.
NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
Award-Winning Communication Students at Taylor’s University
2015
Champion in the EcoWorld Recruitment Video Competition
SOC degree students emerged as Champion in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest 2015. The Champion award comes with a RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.
2014
1st Runner Up in the Shell Fuel Save Campaign
Seven degree studentsperformed in an integrated PR and Marketing competition via a social media campaign to promote fuel efficiency and safe driving tips. They also executed on-ground activation at AvenueK Shopping Gallery.
Champions for Moving Walls Love Generator Challenge
Two teams, SOC Diploma and Degree students respectively were winners for two special categories (AmBank for Youth and Malaysia’s Resume).
2013
1st Prize in the United Against Crime initiative
Diploma students won the short video competition organised by the Crime NKRA team and the Performance Management and Delivery Unit (PEMANDU), a division of the Prime Minister’s Department.
Champion in the Shell Fuel Save Campaign
Eight students from SOC conducted research, presented a plan and implemented their proposed campaign for two months to educate the next generation of drivers on fuel efficiency.
Champion, 1st & 2nd Runner Up in Petron Malaysia “Rentetan Kejayaan – A Journey of Triumphs and Milestones”
SOC students emerged as winners in the National Student Art & Photography Competition which aims to encourage the expression of creativity and instill the preservation of arts and culture amongst youth.
Taylor’s University UK Dual Award from the University of the West of England (UWE), Bristol, U.K.
The School of Communication at Taylor’s University offers dual award degree programmes in
Taylor’s University Lakeside Campus is strategically located in a modern and well-planned township. Just 30 minutes away from the bustling Kuala Lumpur
collaboration with the University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.
Tracing its roots back to 1595, UWE represents a long and well-established tradition of first-class professional education and training. With over 30,000 students, UWE is a modern, growing university situated in Bristol, which is ranked UK no.1 most liveable city.
UWE has been ranked no.6 for employability in the UK. 95% of graduates are employed or in further
Lecture Theatre at Taylor’s University
study six months after graduation. Bristol is the eighth largest city in the UK, the largest city in the south west and is home to many large businesses and employers including Airbus, AXA, BBC, Environment Agency, Hewlett Parkard, Lloyds TSB, Ministry of Defence and Rolls-Royce.
The University of the West of England, Bristol or affectionately called Bristol UWE is one of the most popular universities in the U.K. with a lively intellectual and social mix.
The history of the University goes as far back as 1595, representing a long and well established tradition of first class professional education and training.
The Department of Screen Media and Journalism is part of the Faculty of Arts, Creative Industries and Education. It has a reputation for high quality teaching informed by the latest research and featured in the top ten of UK universities for student satisfaction in their courses in journalism, film, media and cultural studies.
The Department also partners some of the most innovative and prestigious cultural organisations in Bristol such as the BBC, Watershed Media Centre, the Pervasive Media Studio and the Festival of Ideas.
It also sponsors Encounters International Short Film Festival and Compass Film Festival. These organisations offer master-classes and careers advice to give greater insight into the creative industries.
Industry Standard Facilities for the School of Communication at Taylor’s University
School of Communication students study in a modern tropical campus with conducive and state-of-the-art facilities catered to their studying needs at our brand new Taylor’s Lakeside Campus.
Our school’s facilities include:
1. AUDIO RECORDING STUDIO
The Audio Recording Studio is specifically designed for students to learn about audio production work. It comprises a studio and a panel control room which is built with high quality acoustic materials that creates a conducive environment for professional audio recording purposes. It is well equipped with industry-standard state of the art hardware and software.
2. AUDIO EDITING LABORATORY
The Audio Editing Laboratory has 18 workstations complete with Apple iMac and Pro-tools editing software that enable students to acquire the skills and knowledge in audio editing process.
3. VIDEO EDITING LABORATORY
This lab has 24 workstations which are well equipped with the latest Adobe Premier Version and Final Cut Pro that is in line with the current industry practices for video editing. Students will learn about editing for still and motion picture programmes like drama, news, documentary, entertainment, sports and as well as advertising and promotional materials for both the traditional media and new media.
4. ADVENTURE ARENA
This is a dedicated workspace for students to brainstorm and develop innovative ideas through guided techniques taught by experienced lecturers. The whole workspace is designed with special wall and table surfaces for students to pen down their colourful ideas.
5. NEWSROOM
The Newsroom is a real workstation created specifically for Journalism students to experience the working environment in a news media organization. Students will undertake a series of process in news publication which include research, news reporting, editing and as well as publication layout design.
6. PROPASSION CONSULTATION SUITE
This consultation suite is specifically designed for students to experience the real life challenge of a Public Relations consultancy. Students will be expected to take on the role of a consultant in providing their expertise in the field of Public Relations to meet the needs or requirements of a real client from the industry.
7. PROJECT ROOM
This project room is equipped with 16 workstations for students to work on their assignments.
8. TV BROADCAST STUDIO
The million-dollar TV Studio is well equipped with broadcast studio cameras, digital consoles and lighting equipment specific for studio recording productions that are on par with international broadcasting industry standards. Besides hands-on training, students are groomed to develop essential skills from content developing to scriptwriting, casting, directing, producing and post-editing.
State-of-the-Art Facilities at Taylors University
Taylor’s University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake
Taylor’s University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake; striking a balance between form and function to embody Taylor’s University’s modern approach and perspective in premium education with an approach to holistic growth outside the classroom.
Surrounding the serene lake are buildings that house the academic wings and the commercial annexe that comprise of wide and spacious corridors, pleasing and rich landscapes and all in all, a sustainable and conducive environment for education. Besides, being visually comforting and naturally soothing, the overall design also enhances the air quality, both indoor and outdoor.
Taylor’s provides the necessary conducive environment for learning and development, to complement our quality academic programmes. Our campuses provide students with a comprehensive list of features and facilities to cater to our students’ learning needs and comfort during their years at Taylors University.
Real Clients, Real Projects for Communication Students at Taylor’s University
As an internationally-recognised centre for media and communication studies in the Asia Pacific region, School of Communication aims to develop leaders with innovative and strategic-thinking attributes that can make a positive impact on the industry at a regional and global level. Our learning methodologies are strongly anchored in real-world practices as we encourage students to explore communication theories via workshops and real projects with real clients.
We engage with numerous adjunct and visiting lecturers from reputable companies to conduct lessons to students:
Abu Baker Siddiq Producer
Astro Shaw Sdn Bhd
Doris Lim Radio DJ
988FM
Dr Rohmad Fakeh Deputy Director of Strategic Planning Section
Department of Broadcasting, RTM
Irene Jay Liu News Editor Data
Thomson Reuters, Hong Kong
Lisa Wong TV Host
Media Prima
Prof Dina Iordanova Professor of Film Studies
University of St Andrews, Scotland
Sandra Hanchard PhD Researcher
Swinburne Institute for Social Research, Australia
Sean Lee Radio DJ
988FM
Activities Beyond the Classroom for Communication Students at Taylor’s University
Throughout their course of study, our students engage in various activities and projects, either on or off-campus.
EcoWorld Recruitment Video Competition
Over 100 broadcasting students from School of Communication had an exciting five months of competing in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest. Having put their creative talents and technical skills to the challenge, our students won the RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.
Dutch Lady Inspire Tomorrow Workshop
Our students have integrated classroom learning with industry experience in the Dutch Lady Inspire Tomorrow Workshop, a CSR project for underprivileged children in orphanages and child welfare centers.
Video Production
Broadcasting students conceptualise ideas and produce programmes, demonstrating their ability to perform various tasks involved in TV production.
The InkSlingers
First published in 2003, The InkSlingers is Taylor’s University’s official and oldest student-run newspaper by SOC. The monthly publication features the latest events and happenings in and around the campus.
Outstanding Public Relations Degree Programmes at Top Ranked Curtin University Sarawak
Curtin is ranked in the top 2% of universities worldwide in the highly regarded Academic Ranking of World Universities (ARWU). In 2014, Curtin’s position increased by more than 100 places to equal 303rd in the world and equal 10th in Australia.
Top Ranked Curtin University Sarawak faculty members collaborate on research and teaching, often across the program areas, reflecting our unique departmental culture of professional interdependence, mutual respect, friendliness and dedication to the advancement of teaching, research and service to the community.
The marketing and management faculty members focus our careers on innovative teaching methods; publish in the refereed journals and conference proceedings; and participate in our community, state and nation activities through various outreach and educational programs.
Top Public Relations Degree Programmes offered at Curtin University Sarawak
Curtin University Sarawak offers 2 dual major degrees in Public Relations which are:
Bachelor of Commerce (Marketing and Public Relations) Course Structure at Curtin University Sarawak
Year 1 Marketing and Public Relations Degree Subjects at Curtin University Sarawak
Curtin University Sarawak is has excellent film and video equipment for their students to gain important practical skills and experience
Introduction to Accounting
Business Law
Introduction to Business Information Systems
Fundamentals of Management
Communication in Business
Introductory Economics
Discovering Marketing
Consumer Behaviour
Year 2 Marketing and Public Relations Degree Subjects at Curtin University Sarawak
Curtin University Sarawak provides a conducive study environment at its library
Marketing Research
International Marketing
Public Relations Techniques
Public Relations Foundation
Internet Marketing
Digital Communication Management
Introduction to Public Relations Law
Media Relations
Year 3 Marketing and Public Relations Degree Subjects at Curtin University Sarawak
Curtin University Sarawak’s lecturers are qualified with years of teaching experience to bring out the best in their students
Strategic Marketing
Services Marketing
Public Relations Consultancy
Cross-Cultural Communication
Retail Marketing and Distribution
Business Capstone
Corporate Public Relations
Public Relations Internship
Bachelor of Commerce (Public Relations and Management) Course Structure at Curtin University Sarawak
Year 1 Public Relations and Management Degree Subjects at Curtin University Sarawak
Library & Auditorium at Curtin University Sarawak
Introduction to Accounting
Business Law
Introduction to Business Information Systems
Fundamentals of Management
Communication in Business
Introductory Economics
Discovering Marketing
Public Relations Foundations
Year 2 Public Relations and Management Degree Subjects at Curtin University Sarawak
Curtin University Sarawak students learn from the best lecturers
Public Relations Techniques
Introduction to Public Relations Law
Environmental Issues in Business
Organisational Behaviour
Media Relations
Cross-Cultural Communication
Human Resource Management Introduction
Introduction to International Management
Year 3 Public Relations and Management Degree Subjects at Curtin University Sarawak
Curtin University Sarawak offers an excellent and beautiful study environment
Corporate Public Relations
Public Relations Consultancy
Strategic Management
Entrepreneurship
Public Relations Internship
Business Capstone
Managing Change
Business Ethics
Curtin University Sarawak Rankings & Reputation
Curtin University Sarawak is rated Tie5 or Excellent in the SETARA 2013 ranking of universities in Malaysia
2014 – Curtin University Sarawak is rated Tie5 or Excellent in the SETARA 2013 ranking of universities in Malaysia by the Malaysian Qualifications Agency (MQA)
2013 – Curtin Sarawak achieves ISO 9001: 2008 certification, delivered by certifying agency SIRIM QAS Sdn. Bhd. It brings Curtin Sarawak in line with Curtin University’s campuses in Perth and Singapore, which have also achieved ISO 9001:2008 certification.
2013 – Higher degree by research (HDR) student Lue Ik Hong becomes Curtin Sarawak’s second recipient of MyBrain15 scholarship for postgraduate study.
2013 – Curtin Sarawak achieves a Tier 5 or “Excellent” rating for Engineering in the new Discipline-Based Rating System (D-Setara) introduced by the Malaysian Qualifications Agency (MQA) to rate the quality of teaching and learning of undergraduates in Malaysian higher learning institutions.
2013 – Dr. Ujjal Kumar Ghosh, senior lecturer in the Department of Chemical Engineering, is honoured with a Chemcon Distinguished Speaker (CDS) Award by the Indian Institute of Chemical Engineers (IIChE). The CDS Award is awarded to individuals who have made significant contributions to the field of chemical engineering either in academia or in industry.
2013 – Dr. Amandeep S. Sidhu of the Curtin Sarawak Research Institute co-organises the 1st International Symposium
Students have access to excellent sporting facilities at Curtin University Sarawak
on Biomedical Data Infrastructure (BDI 2013) in Kuala Lumpur with Dr. Sarinder K. Dhillon from University of Malaya. The symposium discusses the next generation of information integration approaches that are needed to ensure increasing infrastructure agility required for high-throughput biomedical research.
2013 – Associate Professor Dr. Michael K. Danquah of the Department of Chemical and Petroleum Engineering is appointed member of the Board of Trustees of Open Access Publishing London (OAPL).
2013 – Two academics from Curtin Sarawak, Associate Professor Dr. Michael K. Danquah and Dr. Mesfin G. Woldetensay from the Department of Chemical and Petroleum Engineering, School of Engineering and Science, were shortlisted by The Institution of Chemical Engineers (IChemE) Malaysia for the IChemE Awards 2013. They were nominated for the Innovator of the Year and the Petrochemical Processing awards, respectively.
2012 – Curtin University Sarawak is rated Tie5 or Excellent in the SETARA 2011 ranking of universities in Malaysia by the Malaysian Qualifications Agency (MQA)
State-of-the-art Facilities at Curtin University Sarawak
Curtin University Sarawak auditorium
Curtin Sarawak’s state-of-the-art campus is equipped with the latest computers, software, laboratory equipment, teaching facilities and reference materials in addition to free Internet access and e-mail facilities for students.
Students also have access to learning resources at Curtin’s main campus and other resources via the Internet.
The use of modern technology on the campus is also very extensive as Curtin places great emphasis on utilising technology to support teaching, learning and research.
Significant investment in computing and networking facilities continues to be made to ensure facilities are state-of-the-art.
The campus currently has 14 computer labs with over 400 PCs for student use in addition to terminals located in the library that provide access to the library’s online databases.
Furthermore, sophisticated IT linkages provide access to the online resources of the main campus in Perth.
As research activities are an essential component of academic excellence at Curtin Sarawak, the campus boasts a number of state-of-the-art science and engineering labs, including Chemical Engineering, Geotechnical Engineering, Structural Engineering, Electrical Power, Electronic and Communication, Embedded System, Networking, Renewable Energy and Geophysics labs. Film and television students, meanwhile, can count on a custom-built Film Lab and Editing Suite equipped with the latest broadcast-quality film-making equipment and software.
Exterior of The Library at The Chancellery Complex at Curtin University Sarawak
Curtin Sarawak is now entering its next phase of development spanning the next five years, during which its student population is expected to surpass 5,000.
A state-of-the art Library and Auditorium complex, a signature work of architecture and new campus landmark, has been completed. Incorporating a 400-seat auditorium and modern library facilities, it heralds an enrichment of campus life and the student and staff experience.
They also have access to recreational facilities such as the multipurpose Recreation and Event Centre which houses an indoor basketball court, badminton courts and gym facilities, as well as a football field, rugby pitch, outdoor basketball court, tennis courts and indoor volleyball cum futsal court.
Students at Curtin Sarawak can find everything they need on the campus. In addition to the library and laboratories, there is academic support, study areas, a choice of food outlets, student lounge, postal and banking facilities, campus bookshop, convenience store, health and first aid centre, Islamic Centre, and public transport.
Curtin Sarawak aims to produce career-ready graduates with a passion for life-long learning and a commitment to serving the needs of the broader community.
Curtin’s courses have applied, practical subjects with a strong emphasis on industry links, which means students will have the
Top students from all over Malaysia choose to study at Curtin University Sarawak
opportunity to work closely with companies in their chosen field, often securing employment before they graduate.
In addition, Curtin has a strong commitment to multi-cultural and international engagement with our student population now numbering some 3,000.
This cultural diversity adds a rich and valuable dimension to the campus atmosphere and also prepares their graduates to live and work in an increasingly global environment.
Just as with the student cohort, Curtin’s highly-qualified and experienced staff members come not just from Malaysia but also from Australia and numerous other countries.
Having such high-calibre staff has allowed Curtin Sarawak to develop a number of research centres, many of which are linked to researchprogrammes at the Perth campus.
Excellent Bachelor of Communication (Hons) (Public Relations) at HELP University
HELP University
Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders.
The Public Relations program at HELP University provides students with professional skills and knowledge, including in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem solving, creativity, and project and relationship management.
Year 1 Subjects for the Degree in Public Relations at HELP University
MCH 102 Public Speaking
MCH 101 Introduction to Mass Communication
MCH 100 Social and Business Communication
MCH 152 Introduction to Media Writing
MCH 106 Information Tech, Mass Media and Society
HAA 102 Introduction to Design
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MCH 121 Public Relations
MCH 150 Introduction to Marketing Communication
MCH 125 Introduction to Sociology
Two Year 1 Free Electives
Year 2 Subjects for the Degree in Public Relations at HELP University
MCH 215 Intercultural Communication
MCH 250 Communication Theory
HSO 210 Social Research Methods
MCH 208 Communication in the Workplace
MCH 230 Public Relations Case Studies
MCH 240 Public Relations Management
MCH 241 Public Opinion and Propaganda
MCH 251 Theories of Media
MCH 231 Public Relations Writing
Two Year 2 Free Electives
Year 3 Subjects for the Degree in Public Relations at HELP University
MCH 317 Publication Design
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MCH 390 Honours Thesis
MCH 396 Practicum
MCH 314 Communication Law and Ethics
MCH 316 Public Relations Audit
MCH 360 Public Relations Strategies and Campaign
MCH 370 Crisis and Issues Management
Two Year 3 Free Electives
MPU Subjects
Local Students
MPU 3113 Ethnic Relations; and
MPU 3123 Islamic and Asian Civilization; and
MPU 3223 Leadership and Life Skills; and
MPU 3323 Malaysian Constitution; or
MPU 3333 Malaysian Digital Transformation; and
MPU 3423 Community Service and Event Management
Scholarships are offered to deserving students by HELP University. Students interested to join HELP University should register as soon as possible because the hostel runs out quickly.
Top Lecturers & Activities for Public Relations Course at HELP University
“Our faculty members have a good blend of specialisation in communication and working experience, thus ensuring students
The best video and photography equipment for Communications students at HELP University
gain professional growth and personal enrichment. Courses are continuously evaluated and updated so that they stay current and relevant to the evolving professional and personal needs of our students and fulfil industry expectations.”
– Dr Khairuddin Othman, Dean of the HELP University School of Communication
Dr Khairuddin’s distinguished career includes working at The New Straits Times, TV3 and AC Nielsen. He was Chief Executive of Akademi TV3 and CEO of TV3 Ghana. He also served as Head of Advertising and Broadcasting at Universiti Teknologi MARA (UiTM). He is a media consultant to the Ministry of Health, Malaysia.
Clubs and societies at the School of Communication:
BCom Voice Student Council
Radio Club
Institute of Public Relations Malaysia Student Association (IPRMSA)
Creative Production Society
And over 40 other sports, hobbies and special interest clubs and societies at HELP University.
State-of-the-Art studios in the School of Communication at HELP University
The School is equipped with professional and industrial standard film and broadcast studios and equipment to enable students
Top Video Editing Software at HELP University
to make films, TV commercials and corporate videos. Hands-on work with these facilities prepares them for professional work anywhere.
Panasonic AVCHD cameras
iMac editing suites with Final Cut Pro software
Dolly tripods and steady tripods
Tungsten spotlights and fluorescent lights for 3-point lighting
Boom mics
Wireless mics with receiver and transmitter
Digital HD video cassette recorder
Canon EOS 60D DSLR cameras with full HD filming capability
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The UniTunes@HELP broadcast station delivers programs via live streaming on the HELP website. Students can engage in live talk shows as hosts, or as DJs on music programs, or as music performers.
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EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices
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