Study Bachelor of Commerce (Marketing and Public Relations) (PR) Degree Programmes in Malaysia at the Top Ranked Curtin University Sarawak

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Curtin University Sarawak seeks to provide their students with the necessary knowledge, skills and abilities to excel in the dynamic changing business environments.

Curtin University Sarawak prepares their students to be ready in the job market via different types of learning experiences such as lectures, workshops, seminars, case studies, small group discussions, innovative presentations and field trips. Curtin University Sarawak invites guest speakers from the professional bodies and industries to share their experiences and industry expectations with our students in class.

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Outstanding Marketing & Public Relations Degree Programme at Top Ranked Curtin University Sarawak

Graduates of the marketing and public relations (PR) program at Curtin University Sarawak  will possess practical knowledge and applied understanding of business, technology and globalization concepts, and seek careers in marketing, management, government, professional disciplines, and entrepreneurship.

Top Ranked Curtin University Sarawak faculty members collaborate on research and teaching, often across the program areas, reflecting our unique departmental culture of professional interdependence, mutual respect, friendliness and dedication to the advancement of

teaching, research and service to the community.

The marketing and management faculty members focus our careers on innovative teaching methods; publish in the refereed journals and conference proceedings; and participate in our community, state and nation activities through various outreach and educational programs.

Marketing & Public Relations Degree Programmes offered at Curtin University Sarawak

Curtin University Sarawak offers 2 dual major degrees in Public Relations which are:

• Bachelor of Commerce (Marketing and Public Relations)
• Bachelor of Commerce (Public Relations and Management)

Bachelor of Commerce (Marketing and Public Relations) Course Structure at Curtin University Sarawak

Year 1 Marketing and Public Relations Degree Subjects at Curtin University Sarawak

• 

  Introduction to Accounting

• Business Law
• Introduction to Business Information Systems
• Fundamentals of Management
• Communication in Business
• Introductory Economics
• Discovering Marketing
• Consumer Behaviour

Year 2 Marketing and Public Relations Degree Subjects at Curtin University Sarawak

• 

  Marketing Research

• International Marketing
• Public Relations Techniques
• Public Relations Foundation
• Internet Marketing
• Digital Communication Management
• Introduction to Public Relations Law
• Media Relations

Year 3 Marketing and Public Relations Degree Subjects at Curtin University Sarawak

• 

  Strategic Marketing

• Services Marketing
• Public Relations Consultancy
• Cross-Cultural Communication
• Retail Marketing and Distribution
• Business Capstone
• Corporate Public Relations
• Public Relations Internship

Bachelor of Commerce (Public Relations and Management) Course Structure at Curtin University Sarawak

Year 1 Public Relations and Management Degree Subjects at Curtin University Sarawak

• 

  Introduction to Accounting

• Business Law
• Introduction to Business Information Systems
• Fundamentals of Management
• Communication in Business
• Introductory Economics
• Discovering Marketing
• Public Relations Foundations

Year 2 Public Relations and Management Degree Subjects at Curtin University Sarawak

• 

  Public Relations Techniques

• Introduction to Public Relations Law
• Environmental Issues in Business
• Organisational Behaviour
• Media Relations
• Cross-Cultural Communication
• Human Resource Management Introduction
• Introduction to International Management

Year 3 Public Relations and Management Degree Subjects at Curtin University Sarawak

• 

  Corporate Public Relations

• Public Relations Consultancy
• Strategic Management
• Entrepreneurship
• Public Relations Internship
• Business Capstone
• Managing Change
• Business Ethics

About Curtin University Australia

Curtin University (formerly Curtin University of Technology) is a research-intensive public university based in Perth, Western Australia, named after the 14th Prime Minister of Australia, John Curtin.

It is the largest university in Western Australia, with over 40,000 students (as of 2012).

Rankings of Curtin University Australia

• Curtin is ranked in the top 2% of universities worldwide in the highly regarded Academic Ranking of World Universities (ARWU).
• In 2014, Curtin’s position increased by more than 100 places to equal 303rd in the world and equal 10th in Australia, which was the biggest increase of any Australian university.
• Curtin also climbed to 360th in the world and 9th in Australia in the latest University Ranking by Academic Performance (URAP), and is positioned at 453rd in the world and 13th in Australia in the National Taiwan University Ranking (NTU).
• Curtin ranks 331st in the QS World University Ranking (QSWUR) and 397th in the Times Higher Education World University Ranking (THEWUR). The University is also equal 10th in the THEWUR: 100 Most International Universities in the World ranking.
• In a review of young institutions under 50 years, Curtin was placed 40th and 82nd globally in the QSWUR: Top 50 Under 50 and THEWUR: 100 Under 50.
• In the QSWUR by Subject, Curtin has two subjects featured in the world’s top 50 – education in 37th place and earth and marine sciences in 40th place – with 14 other subjects ranked in the top 200 worldwide.
• Curtin was also awarded five stars overall in the 2015 QS Stars University Ratings.
• Curtin is one of only two Western Australian universities to rank in the prestigious Shanghai Jiao Tong Annual Ranking of World Universities (2011).
• It is also one of the two Western Australian universities to rank in the Times Higher Education’s 2011-2012 world university rankings.
• Curtin is ranked within the top 300 universities by QS World University
• Rankings 2011/12. The University is also ranked in The Academic Ranking of World Universities, 2010 (ARWU) as one of the top 500 world universities.
• Curtin’s Chemical Engineering program ranks amongst the best 100 in the world in the Quacquarelli Symonds (QS) World University Rankings in 2011.
• Curtin’s Graduate School of Business’s MBA programmes, which are accredited by the London-basedAssociation of MBAs (AMBA), were ranked 58th out of 113 amongst renowned business schools worldwide by the Economist magazine. In addition, Curtin Creative Writing staff and alumni have won the Miles Franklin Award a total of seven times.
• The 2012 Quacuarelli Symonds World Universities Ranking by Subject have

  

  listed Curtin among the top 200 universities in the world across nine categories, up from five in 2011.

• Curtin was named among the top 100 institutions in Chemical Engineering; Earth and Marine Sciences; Statistics and Operational Research; Education; and Accounting and Finance.
• Curtin also ranked in the top 150 institutions for Civil Engineering, and among the top 200 institutions in Computer Science; Pharmacy and Pharmacology; and Communications and Media Studies.

Australian reputation of Curtin University

• The Good Universities Guide 2015, Curtin was awarded five stars for graduate starting salary for undergraduates and four stars for student demand, research intensity, research grants and student-staff ratio.
• Curtin is a member of the Australian Technology Network, an alliance of five of the most innovative and enterprising universities in Australia.
• Curtin’s MBA program received five stars from the Good Universities Guide 2012 for its corporate links and staff academic qualifications, and four stars for size of management facility and chances of getting a job.
• Curtin received four or five-star ratings from the Good Universities Guide in the areas of indigenous participation, cultural diversity, graduate starting salaries for undergraduates, research grants, research intensity, student to staff ratios and postgraduate entry flexibility.

Research strength of Curtin University

• Curtin was rated amongst the best in Australia for their research in the

  

  areas of Earth Sciences, Geology, Curriculum and Pedagogy and Analytical Chemistry. We were rated amongst the best in WA for a further 24 research areas (Excellence in Research for Australia National Report 2010)

• Curtin’s research income doubled between 2004 and 2009 to over $64m, and the amount of research we published increased by 68 per cent.
• Curtin educates more health professionals than any other Western Australian tertiary institution with 83 per cent of Health Sciences graduates were employed within four months of graduating in 2009.
• Curtin is one of the institutions involved in the project to create theworld’s largest telescope, the Square Kilometre Array.
• Curtin is a member of the Australian Technology Network, an alliance of five of the most innovative and enterprising universities in Australia.
• In 2009 Curtin opened the Resources and Chemistry Precinct. The precinct represents a $116 million investment primarily funded by Curtin, with contributions from BHP Billiton and the Australian Federal Government.

Industry links of Curtin University

• Curtin’s research partners include CSIRO, the Cancer Foundation, the Health Department of Western Australia, Woodside, and the Water Corporation.
• The Faculty of Science and Engineering’s industry partners include BHP Billiton, Alcoa, Western Power, Clough Engineering and Calibre.
• Curtin Business School’s advisory board includes 60 industry leaders from prominent Australian and international companies and government departments.

Study at Curtin University Sarawak, a top-ranked Australian university in Malaysia

Curtin University Sarawak opened its doors in 1999 following an invitation from the Sarawak State Government to Curtin University of

Technology in Perth, Western Australia, to establish its first offshore campus in Miri.  It opened its impressive 300-acre campus in the suburb of Senadin to the north of Miri in 2002.

In the time since, Curtin University Sarawak has established itself as a world-class international university in East Malaysia, attracting students from throughout Malaysia and some 40 other countries.

Strategically located in a region of Sarawak famed for its natural wonders, rich cultural heritage and biodiversity, oil and gas industry, and emerging processing and manufacturing industries, and with over 3,500 students, Curtin University Sarawak offer students a truly international and cross-cultural learning environment in a unique Malaysian setting.

Students seeking an affordable higher education at a reputable international tertiary institution in Malaysia need look no further than Curtin University Sarawak. Scholarships are available to deserving top students in Malaysia.

Most significantly, it is the relatively lower cost of studying and living in Miri, compared to the costs of pursuing tertiary studies in Australia, that attracts students to Curtin Sarawak. Every aspect of Curtin’s academic programmes, including course materials and examinations, are identical to the programmes offered at our main campus in Perth.

Some of Curtin Sarawak’s students take most of their course at the Miri campus and then transfer to Perth for their final year. Furthermore, Miri’s location, facilities, lifestyle, and warm and welcoming populace provide a conducive environment for university studies, as well as opportunities for research and development given the area’s rich eco-system and abundant natural resources.

Curtin University Sarawak Rankings & Reputation

• 2014 – Curtin University Sarawak is rated Tie5 or Excellent in the SETARA 2013 ranking of universities in Malaysia by the Malaysian Qualifications Agency (MQA)
• 2013 – Curtin Sarawak achieves ISO 9001: 2008 certification, delivered by certifying agency SIRIM QAS Sdn. Bhd. It brings Curtin Sarawak in line with Curtin University’s campuses in Perth and Singapore, which have also achieved ISO 9001:2008 certification.
• 2013 – Higher degree by research (HDR) student Lue Ik Hong becomes Curtin Sarawak’s second recipient of MyBrain15 scholarship for postgraduate study.
• 2013 – Curtin Sarawak achieves a Tier 5 or “Excellent” rating for Engineering in the new Discipline-Based Rating System (D-Setara) introduced by the Malaysian Qualifications Agency (MQA) to rate the quality of teaching and learning of undergraduates in Malaysian higher learning institutions.
• 2013 – Dr. Ujjal Kumar Ghosh, senior lecturer in the Department of Chemical Engineering, is honoured with a Chemcon Distinguished Speaker (CDS) Award by the Indian Institute of Chemical Engineers (IIChE). The CDS Award is awarded to individuals who have made significant contributions to the field of chemical engineering either in academia or in industry.
• 2013 – Dr. Amandeep S. Sidhu of the Curtin Sarawak Research Institute co-organises the 1st International Symposium

  

  on Biomedical Data Infrastructure (BDI 2013) in Kuala Lumpur with Dr. Sarinder K. Dhillon from University of Malaya. The symposium discusses the next generation of information integration approaches that are needed to ensure increasing infrastructure agility required for high-throughput biomedical research.

• 2013 – Associate Professor Dr. Michael K. Danquah of the Department of Chemical and Petroleum Engineering is appointed member of the Board of Trustees of Open Access Publishing London (OAPL).
• 2013 – Two academics from Curtin Sarawak, Associate Professor Dr. Michael K. Danquah and Dr. Mesfin G. Woldetensay from the Department of Chemical and Petroleum Engineering, School of Engineering and Science, were shortlisted by The Institution of Chemical Engineers (IChemE) Malaysia for the IChemE Awards 2013. They were nominated for the Innovator of the Year and the Petrochemical Processing awards, respectively.
• 2012 – Curtin University Sarawak is rated Tie5 or Excellent in the SETARA 2011 ranking of universities in Malaysia by the Malaysian Qualifications Agency (MQA)

State-of-the-art Facilities at Curtin University Sarawak

Curtin Sarawak’s state-of-the-art campus is equipped with the latest computers, software, laboratory equipment, teaching facilities and reference materials in addition to free Internet access and e-mail facilities for students.

Students also have access to learning resources at Curtin’s main campus and other resources via the Internet.

The use of modern technology on the campus is also very extensive as Curtin places great emphasis on utilising technology to support teaching, learning and research.

Significant investment in computing and networking facilities continues to be made to ensure facilities are state-of-the-art.

The campus currently has 14 computer labs with over 400 PCs for student use in addition to terminals located in the library that provide access to the library’s online databases.

Furthermore, sophisticated IT linkages provide access to the online resources of the main campus in Perth.

As research activities are an essential component of academic excellence at Curtin Sarawak, the campus boasts a number of state-of-the-art science and engineering labs, including Chemical Engineering, Geotechnical Engineering, Structural Engineering, Electrical Power, Electronic and Communication, Embedded System, Networking, Renewable Energy and Geophysics labs. Film and television students, meanwhile, can count on a custom-built Film Lab and Editing Suite equipped with the latest broadcast-quality film-making equipment and software.

Curtin Sarawak is now entering its next phase of development spanning the next five years, during which its student population is expected to surpass 5,000.

A state-of-the art Library and Auditorium complex, a signature work of architecture and new campus landmark, has been completed. Incorporating a 400-seat auditorium and modern library facilities, it heralds an enrichment of campus life and the student and staff experience.

They also have access to recreational facilities such as the multipurpose Recreation and Event Centre which houses an indoor basketball court, badminton courts and gym facilities, as well as a football field, rugby pitch, outdoor basketball court, tennis courts and indoor volleyball cum futsal court.

Students at Curtin Sarawak can find everything they need on the campus. In addition to the library and laboratories, there is academic support, study areas, a choice of food outlets, student lounge, postal and banking facilities, campus bookshop, convenience store, health and first aid centre, Islamic Centre, and public transport.

Curtin Sarawak aims to produce career-ready graduates with a passion for life-long learning and a commitment to serving the needs of the broader community.

Curtin’s courses have applied, practical subjects with a strong emphasis on industry links, which means students will have the

opportunity to work closely with companies in their chosen field, often securing employment before they graduate.

In addition, Curtin has a strong commitment to multi-cultural and international engagement with our student population now numbering some 3,000.

This cultural diversity adds a rich and valuable dimension to the campus atmosphere and also prepares their graduates to live and work in an increasingly global environment.

Just as with the student cohort, Curtin’s highly-qualified and experienced staff members come not just from Malaysia but also from Australia and numerous other countries.

Having such high-calibre staff has allowed Curtin Sarawak to develop a number of research centres, many of which are linked to researchprogrammes at the Perth campus.

Assurance of Quality at Curtin University Sarawak

Curtin University Sarawak is renowned for their links with industry and business, and for the practical and applied nature of our courses.

Curtin Sarawak’s courses are identical in all aspects to those offered at Curtin’s main campus in Australia, are endorsed by the Malaysian Ministry of Higher Education, Malaysian Qualifications Agency and Malaysian Public Services Department (JPA), and accredited by professional bodies, ensuring wide recognition.

It is characteristics like these that differentiate their courses from those of other universities.

Creating International Opportunities at Curtin University Sarawak

With seven campuses across the Asia-Pacific region, Curtin gives you all the benefits of a truly international university.

All the courses offered at their campuses in Sarawak, Singapore and Sydney are run using the same unit structure and study materials as their courses in Perth, meaning that you can transfer between two campuses to complete your Curtin degree.

When you graduate, you’ll have a degree that is recognised in more places around the world and be able to complete further study at either campus to enhance your career prospects.

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