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Best University in Malaysia for Marketing

Best Digital Marketing Degree Programme in Malaysia

July 12, 2022 EduSpiral Consultant Services Leave a comment

Learn the Essential Elements of Digital Marketing from a Top Degree Course in Malaysia

All the online ads you see, the content you read, and the images you see online on your Facebook, Instagram, Email, Google Search, etc are related to the work of a digital marketer. With more businesses going online to promote their products and services, the demand for qualified and trained professionals in Digital Marketing has increased and will continue to increase.

Students interested in Marketing should make the shift to study Digital Marketing instead of pursuing studies in traditional marketing methods. When you graduate, you will find that you will be at a disadvantage to Digital Marketing graduates. It is important for you to check out the courses offered by the universities in order to make sure that they are up to date and relevant to your future career in Marketing and Digital Marketing.

In addition to studying the fundamentals of marketing, a Digital Marketing course will supply you with an introduction to essential digital marketing specialisms, from mobile marketing and social networks marketing to Email marketing, Pay Per Click marketing and SEO.

Read on to find out what are the subjects are course content for Digital Marketing at 3 top private universities in Malaysia.

You might also be interested to read these:

For more information on which university is the best for Digital Marketing in Malaysia contact 01111408838

Please fill up the Form below and I will WhatsApp you and provide you with sound advise on how to choose the best private university or college in Malaysia to study at. If you do not give your mobile number or full name as in IC, your query will not be answered. Our knowledgeable & experienced counsellor will send you a message on WhatsApp & provide assistance from there.

Increasing Demand for Qualified Digital Marketing Professionals in Malaysia

I was very interested in Digital Marketing but could not find a university that offer the course. EduSpiral helped me to find the right university & arranged for the lecturer to explain the details to me.
Liew, Digital Marketing, Asia Pacific University (APU)

There is a massive demand for digital marketing professionals in Malaysia. Because of the high demand, the pay for digital marketing roles is also high.

Companies know how beneficial the internet and digital platforms are. Digital marketing lets them reach a wider audience, scale their business further, and generate more revenue.

With the rapid rise in digitalisation, companies are now able to do so much more than just sell products on a website or platform. Digital marketers have to choose from a wide array of available technologies to target specific audiences and consumers to create a personalised experience.

From using rich media ads on websites to targeting specific social media networking sites and influencers, companies are trying to build a relationship with their customer base through Ai, market research and data analytics. Obtaining invaluable insights on their social habits from these tools, businesses are able to create content that target specifically where they congregate and influence their buying behaviour.

AirAsia developed their super app when the aviation industry was down, AEON pivoted to online delivery of shopping goods, and Zara and Ikea used AR (augmented reality) in their retail businesses. These are just some examples of how companies have rapidly turned to digitalisation in their marketing efforts.

Futhermore, companies will increase their usage of social sites like TikTok, Instagram, YouTube and Twitter to build a rapport with their customers and increase their base.

What do Digital Marketing Professionals do?

Digital marketers have ample knowledge of multiple online tools and platform, and requires a unique combination of both creativity and technical knowledge. You will be writing eye-catching headlines for ad campaigns to reach the intended target audience, as well as checking the analytics of the campaign to ensure that its on the right track.

Setting up a business online, running ad campaigns, developing content strategies are a few of the tasks a digital marketing expert does to provide such results.

Choose to Study Digital Marketing at a Top Private University in Malaysia

As you can see the job of a Digital Marketing professional requires wide knowledge, creativity and practical skills. A top private university in Malaysia with years of experience can help equip you with the necessary skills for you to be successful in this exciting and challenging career. I have compiled the subjects for 3 top private universities offering the Digital Marketing degree course to help you choose the best one that fits you. Students can also WhatsApp me for further guidance and insight.

UK Dual Award Digital Marketing & Analytics Degree Programme at Taylor’s University

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Chun Tim, Foundation in Business into Finance at Taylor’s University

Taylor’s Business School is recognised as the World No. 97 and No. 1 private university in Malaysia and Southeast Asia for Business and Management Studies based on the 2022 QS World University Rankings by Subject.

Officially upgraded to University in September 2010, Taylor’s is one of Malaysia’s top private universities. Over 70% of Taylors University’s graduates are employed within 2 months. In addition, the university has strong partnerships with 3,000+ career partners in Malaysia and globally. These are just some of the reasons that Taylor’s University is one of the best universities in Malaysia for you to study the degree in Digital Marketing.

Ultimately, graduates will be groomed with essential knowledge and skills to manage key business functions that will drive strategy, and be prepared for executive positions as well as the ability to build businesses.This degree programme is designed to equip students with the in-depth understanding of business administration concepts and practices, which encompasses all aspects of owning and operating a business. This includes the entire spectrum from business management, to marketing of goods and services.

Students will learn and be equipped with ability to examine the current market landscape, identify new revenue opportunities and leverage on digital marketing channels such as search engines, social media, electronic direct mail (EDM) and other digital platforms to connect with prospective customers through this programme. This helps to give the creative, fluid side of digital marketing a data-driven foundation to help businesses build a profitable and scalable marketing strategy.

Students who pursue the Digital Marketing and Analytics specialisation under Taylor’s Bachelor of Business (Hons) will also be awarded with an additional SAS Joint Certification with Taylor’s University upon graduation. SAS is a globally recognised analytics software adopted by renowned companies across more than 140 countries to help transform data into intelligence. Possessing the knowledge of SAS is extremely useful in enhancing the employability for business students especially in the data driven industries.

Bachelor of Business (Hons) Marketing Programme at Taylor’s University

The beautiful 27-acre Taylor's Lakeside Campus will provide all the right conditions for a vibrant exchange between academic, commercial, social and leisure activities for top students — The beautiful 27-acre Taylor’s Lakeside Campus will provide all the right conditions for a vibrant exchange between academic, commercial, social and leisure activities for top students

The Bachelor of Business (Hons) Digital Marketing & Analytics Programme at Taylor’s University is designed to equip students with the latest theories and practices in business marketing, including the ability to understand consumers’ needs, design products, conceive brand strategies, perform market research, pricing and placement strategies, as well as gain insight into the world of e-marketing and integrated communications.

The Digital Marketing & Analytics subjects will cover the following areas of study:

Essentials of Big Data and Data Analytics
Market Intelligence and Data Visualisation
Social Media Analytics
Social Media Marketing
Marketing Analytics
Interactive Digital Marketing

Essentials of Big Data and Data AnalyticsThe Digital Marketing and Analytics specialisation envelops the essential analytic skills in translating customer behaviour into actionable business data and knowledge in embracing the power of the digital marketing ecosystem to acquire customers.

This course provides an essential analytics framework for becoming a smarter enterprise and shows through case studies how we can derive value from analytics throughout business strategies. Predictive modelling techniques are introduced to give students a foundation to what they will be expecting in the world of data science.

Market Intelligence and Data Visualisation

Taylor's University Lakeside Campus — Taylor’s University offers an excellent environment for tertiary studies in Malaysia

This course provides an essential visualisation framework for becoming a smarter enterprise and shows through case studies how we can find new insights from visualisation. Dashboards and data modelling are introduced to give students a foundation to what they will be expecting in the world of data science.

The learning and teaching approach for the module will be case based learning and problem-based learning.In this course, participants are introduced the dimension of Market Intelligence and visualisation.

Participants can learn to appreciate the intelligence ecosystem in marketing and managed data from various sources using visualisation dashboards that can help their companies make important decisions. The course combines the use of classroom delivery, classroom discussion and hands-on data mining tools in a business-oriented environment.

Social Media Analytics

Social media applications are changing business development and market competitiveness. From raising a company’s profile to improving client and customer relations, this rapidly evolving sector has already affected the way many businesses work. This course introduces social media analytics by covering all the major aspects of Social Media Network (SNS) analytics platforms. This module will give you an understanding of existing and emerging analytics platforms and the ability to assess the impact of social media on business management.

Social Media Marketing

This course provides an introduction to social media marketing by covering all the major Social Media Network (SNS) platforms. Students will also learn how the effectiveness of social media marketing campaigns can be measured and implemented. This course combines the essential theories with practical applications and covers core areas such as strategic planning for SNS applications, integrating the SNS platforms into the brands, marketing communications that will harness the potential of social media data to yield powerful consumer insights.

Marketing Analytics

The use of analytics has become an essential part of a marketer’s digital toolkit. With the increased number of digital users and the proliferation of devices, platforms, and applications through which consumers could buy and consume products and services, marketers are presented with a number of new challenges to better understand and satisfy customer behaviour. This course is designed to help students understand the role of market research, data, information systems, analytics and the ethical and social responsibility issues surrounding the handling of consumer data.

Interactive Digital Marketing

This module provides a platform for students to explore fundamentals and key concepts of digital marketing. It provides students with ideas in formulating digital marketing strategy as well as exposures on how companies attain digital marketing objectives by employing different types of digital platforms and technologies.

The module relates the roles and importance of digital marketing to the business through case studies and other reading resources. Through this module, students will learn to plan and develop digital marketing strategy by understanding the success factors of digital marketing pratices that utilise digital media channels effectively.

Programme Structure for the Bachelor of Business (Hons) Marketing UK Dual Award Programme at Taylor’s University

Accounting & Finance at Taylor's University — EduSpiral patiently provided information on many universities offering accounting. Then he met up with me & my parents to take us around the universities. EduSpiral helped me to choose the right university.
Chew Ling, Accounting & Finance at Taylor’s University

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.PRIMARY MAJOR

Common Core

Business Communication
Business Law
Introduction to Accounting

Discipline Core

Interactive and Digital Marketing
E-Commerce
Consumer Behavior
Market Analysis and Decision Making
Social Media Marketing
Integrated Marketing Communications
Market Intelligence and Data Visualization
Social Media Analytics
Essentials of Big Data and Data Analytics
Marketing Analytics

COMPLEMENTARY STUDIES

My mother chatted with EduSpiral for months from Brunei & gathered the information. Finally, we made a trip to visit the universities and EduSpiral helped us to choose the right university Wei En, Accounting at Taylor's University — My mother chatted with EduSpiral for months from Brunei & gathered the information. Finally, we made a trip to visit the universities and EduSpiral helped us to choose the right university
Wei En, Accounting at Taylor’s University

The Complementary Studies component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

UNIVERSITY CORE

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

Community Service Initiative
Hubungan Etnik / Malaysian Studies 3
Life Skills for Success & Well-Being
Millennials in Malaysia: Team Dynamics & Relationship Management
Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2

*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.

**All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Digital Marketing Degree Course at Asia Pacific University (APU)

“I met up with EduSpiral about 4 times in Ipoh & at Asia Pacific University to discuss about my future. He provided me with in-depth information and even arranged for me to meet up with the Head of School at APU to talk to me.”
Kar Jun, Accounting graduate from Asia Pacific University (APU)

The Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing degree program at the top ranked Asia Pacific University (APU) in Malaysia is specifically designed to provide with:

An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.
A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.
Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.
The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.

LEVEL 1 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

I am so glad that my mother found EduSpiral online. I used to be quiet and not able to communicate well in English. Now, I am more confident and speak a lot in English because of the great university environment. Zhi Kang, Business Graduate from Asia Pacific University (APU) — I am so glad that my mother found EduSpiral online. I used to be quiet and not able to communicate well in English. Now, I am more confident and speak a lot in English because of the great university environment.
Zhi Kang, Business Graduate from Asia Pacific University (APU)

APU will also expose them towards business & communication skills, computing & IT skills, quantitative skills and independent learning. All Business Management programmes have a common first year so that they are exposed to solid grounding in business management theories and practices.

Students will learn fundamental essential skills required by every business management professional, and the basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management and Accounting.

Common Modules

Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Computing and IT in the Workplace
Fundamentals of Entrepreneurship
Business Law
Marketing
People Management
Quantitative Skills

LEVEL 2 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Studying Information Technology (IT) was my dream but my results didn't achieve the requirements. But EduSpiral gave me in-depth advise & helped me to choose the right course that suited me. Harold, Diploma in Business IT at Asia Pacific University (APU) — Studying Information Technology (IT) was my dream but my results didn’t achieve the requirements. But EduSpiral gave me in-depth advise & helped me to choose the right course that suited me. Harold, Diploma in Business IT at Asia Pacific University (APU)

A broader range of skills will be learnt, in which students will gain a better understanding of the broad range of digital tools, and the specialized skills to apply frameworks and planning techniques for the interactive digital marketing.

They will gain solid understanding of the support of digital marketing in modern organizational operations. We will further nurture their creativity and innovation as well as independent learning to prepare them for the digitally spherical marketing environments.

Common Modules

Business Ethics and Governance
Creativity and Innovation
International Culture and Communications
Business Research Methods

Specialised Modules

Integrated Marketing Communications 1
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Probability & Statistical Modelling
Human-Computer Interaction

INTERNSHIP (16 WEEKS)

Students will undertake a short Internship/ Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment

LEVEL 3 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Library at Asia Pacific University (APU)

Students will make use of their previous studies and industrial experience to extend their familiarity of digital marketing strategies, discovering new opportunities, exploiting competitive advantage and decision making processes, with aims to groom them as digitally savvy marketing specialist.

A final year project requires them to take a hands on digital marketing project so as to apply all the expertise and skills acquired from both the classroom and internship settings. The successful completion of the final year project is a testament of the student’s ability to face the major digital marketing scenarios with confidence and dexterity.

Specialised Modules

Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Integrated Marketing Communications
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Behavioural Science & Marketing Analytics
Enabling Technologies for Digital Marketing

MQA Compulsory Subjects

Ethnic Relations (M’sian Students)
Islamic & Asian Civilisation (M’sian Students)
Workplace Professional Communication Skills
Employee & Employment Trends
Co-Curriculum

(*All students are required to successfully complete the General Studies modules as stipulated by the Malaysian Qualification Agency upon graduation)

Study Digital Marketing at Saito University College

After my results came out, I was lost and didn't know where to study. EduSpiral met me and my parents and took us around the campus to help me make the right choice. Kin Fen, Design student at Saito University College — After my results came out, I was lost and didn’t know where to study. EduSpiral met me and my parents and took us around the campus to help me make the right choice.
Kin Fen, student at Saito University College

The Digital Marketing degree programme at Saito University College programme aims to study the importance of managing all aspects of a business organization, specifically in the area of digital marketing. In the growing digital era, the need for businesses to adopt digital strategies is widely spread, and students with a digital marketing background will be equipped with the necessary knowledge and skills required by industries today.

The overall goal of this programme is to find a balance between the different areas of digital marketing with the various functions of a business organization. It is to promote digital marketing as an essential aspect in business studies and management.

Students will learn the existing theories of marketing with the new concept of digital marketing, social media marketing, search marketing, and content marketing. They will also learn to apply their knowledge and skills through various projects and assignments using real case studies from the industry.

This programme is catered to develop students with communication skills and critical thinking through group work and projects with external industries and stakeholders.

Year 1 Subjects for the Digital Marketing degree programme at Saito University College

Principles of Marketing
Principles of Management
Business English
TITAS / Bahasa Melayu Komunikasi 2
Accounting
Microeconomics
Business Management
Management Information Systems
Hubungan Etnik / Pengajian Malaysia 3
Business Mathematics
Kemahiran Kepimpinan dan Hubungan Insan /
Entrepreneurship
Critical Thinking

Year 2 Subjects for the Digital Marketing degree programme at Saito University College

Consumer Behaviour
Macroeconomics
Ekonomi Malaysia / Perlembagaan dan Masyarakat Malaysia
Business Writing
Financial Management
Transport and Logistics
Digital Marketing
Brand Management
Social Media and Mobile Marketing
Business Law
Khidmat Masyarakat / Aktiviti Ko-kurikulum
Web Design

Year 3 Subjects for the Digital Marketing degree programme at Saito University College

Academic and Professional Development
Electronic Marketing
Effective Marketing Communications
Digital Content Marketing
Search and Email Marketing
Strategy for Marketing Management
Business Consultancy/ Management Project
International Marketing
Digital Marketing Planning and Strategy
Big Data and Emerging Innovation

Best University in Malaysia for Marketing

Study Digital Marketing Degree Course in Malaysia

June 27, 2021 EduSpiral Consultant Services Leave a comment

Learn the Essential Elements of Digital Marketing from a Top Degree Course in Malaysia

Written by EduSpiral Consultant Services. For more information contact 01111408838

According to Facebook and Bain & Company who released a recent study titled ‘Digital Consumers of Tomorrow, Here Today’, higher spending power and a heightened preference for contactless transactions will continue to drive the exponential growth of the digital economy in the region. In short, Southeast Asia is expected to see more digital consumers by the end of 2020.

The research found that Malaysia has the highest percentage of digital consumers with 83 percent of its population of those aged 15 and above. 48 percent of them switched to purchasing mostly online in the past year.

Read on to find out what are the subjects are course content for Digital Marketing at 3 top private universities in Malaysia.

You might also be interested to read these:

For more information on which university is the best for Digital Marketing in Malaysia contact 01111408838

Choose a Top Private University in Malaysia to Study Digital Marketing

There is a massive demand for digital marketing professionals in Malaysia. Because of the high demand, the pay for digital marketing roles is also high.

Companies know how beneficial the internet and digital platforms are. Digital marketing lets them reach a wider audience, scale their business further, and generate more revenue.

Setting up a business online, running ad campaigns, developing content strategies are a few of the tasks a digital marketing expert does to provide such results.

Digital Marketing Degree Course at Asia Pacific University (APU)

An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.
A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.
Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.
The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.

LEVEL 1 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Common Modules

Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Computing and IT in the Workplace
Fundamentals of Entrepreneurship
Business Law
Marketing
People Management
Quantitative Skills

LEVEL 2 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Common Modules

Business Ethics and Governance
Creativity and Innovation
International Culture and Communications
Business Research Methods

Specialised Modules

Integrated Marketing Communications 1
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Probability & Statistical Modelling
Human-Computer Interaction

INTERNSHIP (16 WEEKS)

Students will undertake a short Internship/ Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment

LEVEL 3 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Specialised Modules

Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Integrated Marketing Communications
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Behavioural Science & Marketing Analytics
Enabling Technologies for Digital Marketing

MQA Compulsory Subjects

Ethnic Relations (M’sian Students)
Islamic & Asian Civilisation (M’sian Students)
Workplace Professional Communication Skills
Employee & Employment Trends
Co-Curriculum

(*All students are required to successfully complete the General Studies modules as stipulated by the Malaysian Qualification Agency upon graduation)

UK Dual Award Digital Marketing & Analytics Degree Programme at Taylor’s University

Bachelor of Business (Hons) Marketing Programme at Taylor’s University

The Digital Marketing & Analytics subjects will cover the following areas of study:

Essentials of Big Data and Data Analytics
Market Intelligence and Data Visualisation
Social Media Analytics
Social Media Marketing
Marketing Analytics
Interactive Digital Marketing

Market Intelligence and Data Visualisation

Social Media Analytics

Social Media Marketing

Lecture Theatre at Taylor’s University

Marketing Analytics

Interactive Digital Marketing

Computer lab at Taylor’s University

Programme Structure for the Bachelor of Business (Hons) Marketing UK Dual Award Programme at Taylor’s University

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.PRIMARY MAJOR

Common Core

Business Communication
Business Law
Introduction to Accounting

Discipline Core

Interactive and Digital Marketing
E-Commerce
Consumer Behavior
Market Analysis and Decision Making
Social Media Marketing
Integrated Marketing Communications
Market Intelligence and Data Visualization
Social Media Analytics
Essentials of Big Data and Data Analytics
Marketing Analytics

COMPLEMENTARY STUDIES

UNIVERSITY CORE

Community Service Initiative
Hubungan Etnik / Malaysian Studies 3
Life Skills for Success & Well-Being
Millennials in Malaysia: Team Dynamics & Relationship Management
Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2

*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.

**All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Study Digital Marketing at Saito University College

This programme is catered to develop students with communication skills and critical thinking through group work and projects with external industries and stakeholders.

Year 1 Subjects for the Digital Marketing degree programme at Saito University College

Principles of Marketing
Principles of Management
Business English
TITAS / Bahasa Melayu Komunikasi 2
Accounting
Microeconomics
Business Management
Management Information Systems
Hubungan Etnik / Pengajian Malaysia 3
Business Mathematics
Kemahiran Kepimpinan dan Hubungan Insan /
Entrepreneurship
Critical Thinking

Year 2 Subjects for the Digital Marketing degree programme at Saito University College

Consumer Behaviour
Macroeconomics
Ekonomi Malaysia / Perlembagaan dan Masyarakat Malaysia
Business Writing
Financial Management
Transport and Logistics
Digital Marketing
Brand Management
Social Media and Mobile Marketing
Business Law
Khidmat Masyarakat / Aktiviti Ko-kurikulum
Web Design

Year 3 Subjects for the Digital Marketing degree programme at Saito University College

Academic and Professional Development
Electronic Marketing
Effective Marketing Communications
Digital Content Marketing
Search and Email Marketing
Strategy for Marketing Management
Business Consultancy/ Management Project
International Marketing
Digital Marketing Planning and Strategy
Big Data and Emerging Innovation

Best University in Malaysia for Marketing

Malaysia’s Best Universities to Study Digital Marketing

June 26, 2021 EduSpiral Consultant Services Leave a comment

Learn the Essential Elements of Digital Marketing from a Top Degree Course in Malaysia

Written by EduSpiral Consultant Services. For more information contact 01111408838

Read on to find out what are the subjects are course content for Digital Marketing at 3 top private universities in Malaysia.

You might also be interested to read these:

For more information on which university is the best for Digital Marketing in Malaysia contact 01111408838

Choose a Top Private University in Malaysia to Study Digital Marketing

There is a massive demand for digital marketing professionals in Malaysia. Because of the high demand, the pay for digital marketing roles is also high.

Companies know how beneficial the internet and digital platforms are. Digital marketing lets them reach a wider audience, scale their business further, and generate more revenue.

Setting up a business online, running ad campaigns, developing content strategies are a few of the tasks a digital marketing expert does to provide such results.

Digital Marketing Degree Course at Asia Pacific University (APU)

An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.
A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.
Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.
The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.

LEVEL 1 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Common Modules

Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Computing and IT in the Workplace
Fundamentals of Entrepreneurship
Business Law
Marketing
People Management
Quantitative Skills

LEVEL 2 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Common Modules

Business Ethics and Governance
Creativity and Innovation
International Culture and Communications
Business Research Methods

Specialised Modules

Integrated Marketing Communications 1
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Probability & Statistical Modelling
Human-Computer Interaction

INTERNSHIP (16 WEEKS)

Students will undertake a short Internship/ Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment

LEVEL 3 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Specialised Modules

Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Integrated Marketing Communications
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Behavioural Science & Marketing Analytics
Enabling Technologies for Digital Marketing

MQA Compulsory Subjects

Ethnic Relations (M’sian Students)
Islamic & Asian Civilisation (M’sian Students)
Workplace Professional Communication Skills
Employee & Employment Trends
Co-Curriculum

(*All students are required to successfully complete the General Studies modules as stipulated by the Malaysian Qualification Agency upon graduation)

UK Dual Award Digital Marketing & Analytics Degree Programme at Taylor’s University

Bachelor of Business (Hons) Marketing Programme at Taylor’s University

The Digital Marketing & Analytics subjects will cover the following areas of study:

Essentials of Big Data and Data Analytics
Market Intelligence and Data Visualisation
Social Media Analytics
Social Media Marketing
Marketing Analytics
Interactive Digital Marketing

Market Intelligence and Data Visualisation

Social Media Analytics

Social Media Marketing

Lecture Theatre at Taylor’s University

Marketing Analytics

Interactive Digital Marketing

Computer lab at Taylor’s University

Programme Structure for the Bachelor of Business (Hons) Marketing UK Dual Award Programme at Taylor’s University

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.PRIMARY MAJOR

Common Core

Business Communication
Business Law
Introduction to Accounting

Discipline Core

Interactive and Digital Marketing
E-Commerce
Consumer Behavior
Market Analysis and Decision Making
Social Media Marketing
Integrated Marketing Communications
Market Intelligence and Data Visualization
Social Media Analytics
Essentials of Big Data and Data Analytics
Marketing Analytics

COMPLEMENTARY STUDIES

UNIVERSITY CORE

Community Service Initiative
Hubungan Etnik / Malaysian Studies 3
Life Skills for Success & Well-Being
Millennials in Malaysia: Team Dynamics & Relationship Management
Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2

*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.

**All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Study Digital Marketing at Saito University College

This programme is catered to develop students with communication skills and critical thinking through group work and projects with external industries and stakeholders.

Year 1 Subjects for the Digital Marketing degree programme at Saito University College

Principles of Marketing
Principles of Management
Business English
TITAS / Bahasa Melayu Komunikasi 2
Accounting
Microeconomics
Business Management
Management Information Systems
Hubungan Etnik / Pengajian Malaysia 3
Business Mathematics
Kemahiran Kepimpinan dan Hubungan Insan /
Entrepreneurship
Critical Thinking

Year 2 Subjects for the Digital Marketing degree programme at Saito University College

Consumer Behaviour
Macroeconomics
Ekonomi Malaysia / Perlembagaan dan Masyarakat Malaysia
Business Writing
Financial Management
Transport and Logistics
Digital Marketing
Brand Management
Social Media and Mobile Marketing
Business Law
Khidmat Masyarakat / Aktiviti Ko-kurikulum
Web Design

Year 3 Subjects for the Digital Marketing degree programme at Saito University College

Academic and Professional Development
Electronic Marketing
Effective Marketing Communications
Digital Content Marketing
Search and Email Marketing
Strategy for Marketing Management
Business Consultancy/ Management Project
International Marketing
Digital Marketing Planning and Strategy
Big Data and Emerging Innovation

Best University in Malaysia for Marketing

Malaysia’s Top 10 Private Universities for Marketing

May 19, 2020 EduSpiral Consultant Services Leave a comment

Outstanding Private Universities & Colleges in Malaysia to Study Marketing Management

Written by EduSpiral Consultant Services For more information contact 01111408838

Marketing is a degree course that prepares students for a wide range of careers. Among the reasons why one may study marketing is because you get to build a solid foundation of business skills. Marketing covers everything from advertising to market research.

Furthermore, Marketing is a popular degree programme in Malaysia with high job demand and salary. Top marketing professionals can command high salaries earning from RM5000-RM20,000 or more a month. In order to succeed in the competitive workforce in Malaysia, students must choose the best private universities in Malaysia to study the marketing course. Choosing a university might feel like the biggest decision you’ve ever made and you may be overwhelmed with the choices.

For more information contact 01111408838

Studying the Marketing Management Degree Course in Malaysia

I found EduSpiral online & he met me at the Education Fair to guide me in choosing the right university from the hundreds out there.
Jackie Chen, Marketing at UCSI University

Platforms on social media allow for such specialist strategies to be created. Data has also helped the way in which marketers work. It is used to businesses advantage so that they can target consumers even more effectively. With so many prospects in terms of the technological advances, it makes marketing management a very desirable career to pursue in Malaysia.

High Job Demand and Salary for Marketing Professionals in Malaysia

My mother whatsapped EduSpiral & he provided vital information to help me make my decision to transfer my diploma.
Soon Hong, Marketing at HELP University

Another huge benefit of studying marketing is the demand for qualified innovative marketers. In every business and industry in Malaysia, there will be a marketing team. This means that there will always be jobs available in marketing and with a specialised degree in the subject it makes you more appealing to fill marketing job roles.

Furthermore, the demand from top companies in Malaysia always needing marketers and strategists makes it a well-demanded job role. With the more experience gained, the salary benefits will only increase even more. The need for marketing will always exist so progression is inevitable in any marketing career.

In other words, marketing has less to do with getting customers to pay for your product as it does developing a demand for that product and fulfilling the customer’s needs. Good marketing professionals are always in demand in Malaysia and can command high salaries. Many universities in Malaysia offer the degree in marketing therefore it can be confusing to choose the best university that fits you.

Top Private Universities in Malaysia for the Marketing Course

Not all universities and marketing programmes are the same. It is important to choose the best university that fits your needs and career goals. The university should be reputable with many years of experience, ample facilities, experienced lecturers, English-speaking student environment, and an international environment.

After SPM, UEC, O-Levels, A-Levels or STPM , students who like maths, strategy, interacting with people and an active job environment can choose to study marketing. A career in Marketing in Malaysia can bring a high salary if you are good. To be successful in the competitive world of marketing career, students must choose the best universities in Malaysia to study the marketing degree course.

If you want to be successful in your career in in Marketing Management in Malaysia, choose a top university to nurture your mind and character. The best universities & colleges in Malaysia for Marketing are:

Education Pathway

Pre-University graduates in Malaysia from programmes such as UEC, STPM, A-Levels, SAM, AUSMAT and others may enter directly into the marketing degree providing they meet the minimum entry requirements.

Why study marketing?

EduSpiral counseled us online & then picked us up from the airport to visit MMU in order to help us choose the right university. Mak, Ong & Chaw - Diploma in Information Technology (IT) at Multimedia University (MMU) — EduSpiral counseled us online & then picked us up from the airport to visit MMU in order to help us choose the right university.
Mak, Ong & Chaw – Diploma in Information Technology (IT) at Multimedia University (MMU)

This is probably the first question you should ask yourself as you consider pursuing a degree in marketing. A marketing degree will open many doors for you in your career, as it is an integral and in-demand job for most companies.

The skills and techniques you’ll learn while studying marketing can help you later on, if you decide to pursue a different type of degree like business management or advertising.

When you study marketing, you’ll acquire knowledge that can help you in any business-related career, because you’ll understand the importance of consumer relations, communication, and the various stakeholders involved.

Basically every company or brand needs a marketing team. When you study marketing you don’t normally study a specific type or area of business, you will study marketing as a whole and all the different responsibilities involved in a marketing career. Once you graduate, you can work for a bank, clothing brand, make up brand, car manufacturer, restaurant, private university or school, mobile phone company, telco, and more.

Furthermore, salaries for marketing professionals tend to be on the high side as well. These will make it appealing for students who want a career that is stable and able to sustain their future lifestyle.

Who Should Study Marketing?

EduSpiral advised me on WhatsApp & provided all the information on Taylor’s University. He also helped to arrange a campus tour. Finally, he helped me to register as well as apply for the scholarship.
Hazel Hoh, Foundation in Arts (Communication)

Marketing is an exciting and rewarding career, but you need to possess a combination of several personality traits and characteristics to make it in the marketing world.

Although successful marketing professionals come from different backgrounds there are some personality qualities they tend to have in common; you need to be creative and self-motivated, you have to be able to work well in a team environment, very detail oriented, a planner but also open to last minute changes, you need to be a leader at times and a follower when necessary, you need to know how to stay up-to-date on trends, be optimistic, able to understand your consumer, and so on.

Really, the list could go on and on but you get the basic idea. The truth is that there is no one trait or list of specific traits that a marketing professional needs to have, but a sort of combination of all of them all.

What Subjects You Will Study in the Marketing Management Degree Course at Top Private Universities in Malaysia

My mum contacted EduSpiral to help advise me on which course & university to choose as I was quite confused. He took us to visit the universities & helped guide me to make the right choice. Bryan Yap, Foundation in Business at Heriot-Watt University Malaysia — My mum contacted EduSpiral to help advise me on which course & university to choose as I was quite confused. He took us to visit the universities & helped guide me to make the right choice.
Bryan Yap, Foundation in Business at Heriot-Watt University Malaysia

It is important that when choosing the right university to study at, you should look at the subjects offered. Many students make the mistake in assuming that subjects for courses are the same at all universities.

Understanding the Consumer
Services Marketing
Marketing in Society
Marketing Communications
Marketing and Globalisation
Marketing Intelligence and Research
B2B Marketing
E-Marketing
Delivering Customer Value
Customer Lifestyle and Behavior
Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Marketing People, Places and Performance
Retail Marketing Management
Strategic Marketing Planning
One to One Marketing
Business Research Methods
Relationship Marketing
Strategic Marketing
Current Issues in Marketing
Marketing Promotion

How to Choose the Best Private University in Malaysia to Study Marketing Management?

Here’s a list of common criteria in choosing a top private university in Malaysia to study marketing:

Recognition & Reputation of the Courses in Malaysia

Our mum asked us to talk to EduSpiral as we did not know what to study. EduSpiral had helped our older sister before. He met us at Taylor's, talked to us and then gave us a tour. Gan twins, Foundation in Arts at Taylor's University — Our mum asked us to talk to EduSpiral as we did not know what to study. EduSpiral had helped our older sister before. He met us at Taylor’s, talked to us and then gave us a tour.
Gan twins, Foundation in Arts at Taylor’s University

Is the marketing Foundation, Diploma or Degree course popular at that university?
What is the reputation or ranking of the private university in Malaysia? Global ranking by QS World University Rankings or locally by MQA in the SETARA
Are the marketing Foundation, Diploma or Degree courses recognised and approved by the Ministry of Education Malaysia?
Are the marketing Foundation, Diploma or Degree courses accredited by the Malaysian Qualifications Audit (MQA)?
Are the marketing Diploma or Degree courses accredited and recognised by relevant professional bodies in Malaysia?
Awards won by the university, staff or students for the particular course of interest. The number of awards won would be a guide on how good the university is for the course.

Academic Quality of the Marketing Courses at the University in Malaysia

Subjects offered in the marketing Foundation, Diploma or Degree (Are they relevant, up-to-date, and help you to achieve your career goals)
Entry requirements for the Foundation, Diploma & Degree courses at the university in Malaysia (Foreign branch campuses in Malaysia have higher entry requirements)
What is the Class size for the course (Small class size for personal attention)
Faculty contact/classes taught by full-time qualified & experienced faculty
Quality of lecturers. What are their qualifications? How many years of experience in teaching?
Ask your friends who have studied there or currently studying there for their opinion on the teaching quality, environment and facilities.
Type of programme (local degree, 3+0 UK or Australian degree, 4+0 American degree, degree transfer programme, etc)
What are the Entry Requirements for the marketing Foundation, Diploma & Degree courses at the university (Foreign Branch campuses in Malaysia have higher entry requirements for their courses)
Does the university have a strong internship or Co-Op programme?
Do they have enough students to start a class?
How many students do they have studying that course at that university?
What is the duration of the course? When are the intake dates?

Facilities at the University for the Course of Interest in Malaysia

Location of the university. Is it in the city, suburbs or country side? Some students prefer a city life while other students prefer a quieter university environment away from the city.
Size of the university. Courses such as engineering would require larger campuses with technologically advanced facilities, labs and software. Design courses basically require computers & software with small classes for personal attention.
Transportation. Is the university accessible to you? What are the public transportation available? If you drive, is there ample parking?
Campus resources (labs, library or resource centre, wifi, computer access, sports facilities, etc.)
Facilities for your course of interest. Labs, computers, software, etc.

Cost for your Marketing Management Foundation, Diploma or Degree Studies in Malaysia

My sister found EduSpiral online. I wanted a college that wasn’t expensive with great facilities and a UK degree. EduSpiral just helped us to find the right college.
Yen Yong, Business at First City University College

How much money do I have to pay for the course and cost of living? Ask your parents. Note that you will need to have enough to pay the tuition fees as well as your cost of living. (Costs for university studies in Malaysia would include tuition, hostel, food, transportation, entertainment, etc.)
What are the Financial assistance available at the university? (Scholarships, PTPN Loan, EPF withdrawal, MARA Loan, etc)
Is the PTPTN loan available for the course at the university?
How much are the tuition fees? Does it include the exam and other fees?
How much is on-campus accommodation?
How much is off-campus accommodation? (Off-campus apartments, houses, condominiums) Note that it might be cheaper to find off campus accommodation on your own with friends. Is the accommodations near eateries, banks, entertainment, public transportation, safe & secure, etc.?

Student Environment and Activities at the University

EduSpiral emphasised the importance of having good English for our future career. I am glad to join a globalised university which has helped me to improve my communication skills.
Vincent Yeoh, Accounting & Finance at Asia Pacific University

What is the student culture at the university? (English-speaking environment, ambitious, serious about studies, lifestyle or party university, etc) The language spoken mostly at the college by the students may also matter if you don’t know Mandarin or BM or English. If most of the students speak Mandarin at that university then it will not help you to improve your English. Having a good command of the English language helps you to get good jobs and promotions.
Size of the university or college in Malaysia. Some students prefer a large campus with sports facilities and other resources while other students like small colleges with family-like environment.
Make up of the student body (diversity, international students, gender, etc.) Universities with a good proportion of international students will help you to improve your English language skills since you would need to communicate with them in English. In addition, you will learn about their culture, behavior and discover new ideas. These skills will be useful to you when you work overseas or in a multi-national company.
What are the Extra-curricular activities available? (Student organisations, clubs, sports, etc.)
Is the university campus is a safe area? Safety within the campus and outside.
Public vs. Private (STPM is tougher and choice of course & university is determined by the government)

Career Prospects for Marketing Management Professionals in Malaysia

After I finished my SPM, I felt confused about my further study. Because of Eduspiral, I am able to pursue my studies at Asia Pacific University. Eduspiral, was so patient to answer all my questions and even brought me to visit the university when I went to KL alone. Jeremy Lee, APU scholarship student

Marketing graduates can work in almost any industry such as health care, advertising, IT, insurance, banking, health products, food & beverage, hospitality, travel & tourism, fashion, education, construction, property, and more.

They can begin work as executives in marketing, customer service, FMCG, business development, public relations, market research, retail management, consultants, account servicing, sales, and more.

With knowledge of marketing in both domestic and international markets, you can aspire to be a professional in marketing management, marketing research, public relations and promotions activities, sales management and sales.

Good marketing professionals can earn a lot when they become marketing managers, directors, or as Vice-President. Top marketing professionals in Malaysia can earn from RM5000-RM20,000 or more a month.

Nature of work of Marketing Professionals in Malaysia

EduSpiral provided me with in-depth advise on choosing the right course for my career.
Terence Wong, Business at Taylor’s University

A marketing management degree from a top university in Malaysia will open many doors for you in your career, as it is an integral and in-demand job for most companies. The skills and techniques you’ll learn while studying marketing management can help you later on in your career.

Marketing is a diverse field to work in. Your role as a marketing specialist can fall within several areas, whether it is data based research and analysis of consumer behaviour, or the more interactive task of selling and promoting a service or product to other people. This provides a career in where you can choose your area of work preference, as for those who relish the challenge of networking and creating business relationships will be sure to thrive, and those who prefer a more behind the scenes role in the marketing process will be satisfied with market research or database.

Through the knowledge gained from the marketing management degree programme in Malaysia, graduates will understand how to undertake crucial tasks such as competitor analysis, which allows a business to focus on their strengths, weaknesses, opportunities and threats. External factors such as political, economic, social and technological are also learnt through a competitor analysis. It is important to understand the effects that each of these can have on a business.

I am glad that EduSpiral recommended me to UCSI University as I gained so much real work experiences during all my Co-Op (Internship).
Paul Kong, graduated in Business Administration from UCSI University

Marketeers will always be in demand in Malaysia and globally. As long as the concept of an economy exists, and as long as businesses within that economy exist, marketing is always going to be in demand. The marketing role in a business is such an important component as it relates directly to their profit. It is the method by which a service’s quality and usefulness is transmitted to potential customers, and is therefore an indispensable to the business machine. A degree in marketing management, especially from a top private university in Malaysia, will provide you with a skills set which has no expiry date!

In a report by Jobstreet.com posted on Nov 18, 2016, Sales & Marketing professionals are the Most wanted talent in Asia. great prospects lay ahead for sales, marketing and business development professionals in Asia as hirers show high demand for these specialisations, SEEK Asia’s data shows.

Combined records from JobStreet.com and jobsDB, both under SEEK Asia, reflect the region’s current talent demand for the third quarter period of 2016. Over 16% of vacancies in this region are targeted at the sales and marketing professionals, making it one of the most hard-to-fill segments in Asia.
Meanwhile, Asia’s banking and financial industries post the highest job demands in the region.

Best University in Malaysia for Marketing

Digital Online Marketing at Top Private Universities in Malaysia

May 7, 2020 EduSpiral Consultant Services Leave a comment

Learn the Essentials of Digital Marketing from Top Private Universities in Malaysia

Written by EduSpiral Consultant Services. For more information contact 01111408838

Get the full digital marketing picture and develop an actionable strategy and plan for your clients with knowledge and skills gained from a degree from a top private university in Malaysia.

Digital marketing is the act of engaging consumers of a certain product through the use of electronic devices such as smart phones, computers, digital billboards, tablets, game consoles and more. Digital Marketers will use multiple online platforms like Facebook, Instagram, YouTube, Google Search, Email, etc. to engage with their audience. The degree course prepares students for interactive marketing skills through creativity and application of modern digital media to promote sales and profits.

The need to develop digital marketing professionals has thus become a necessity and a degree in Digital Marketing from a top private university in Malaysia is one of the best moves to understand the various marketing strategies applied globally.

For more information on which university is the best for Digital Marketing in Malaysia contact 01111408838

A Successful Career in Digital Marketing when you Graduate from Top Private Universities in Malaysia

The degree programme in Digital Marketing from top universities help to bring together the aspects of digital media and creativity in marketing as well business promotion. Their years of experience in education supported by top lecturers and facilities will enhance your abilities to reach the fullest potential. The degree course offers students an opportunity to learn the skills of creating, processing and manipulating the digital content through modern technologies so as to bring about effective communication.

A top private university will ensure that the course is founded on students gaining theoretical and practical skills concerning the fundamentals of digital marketing and skill-sets to carry out digital marketing preparation. The degree course will cover topics like Online search engine Optimisation (SEO), Pay Per Click (PPC), kinds of online advertising campaigns, e-mail marketing, viral marketing, online Public Relations, affiliate marketing and also social media. It also considers digital metrics, legislation, policy and codes of practice.

With the degree in digital marketing you will have the chance to acquire skill-sets and knowledge to understand the key planning principles for an online organization and also crucial factors in the application, measurement, and assessment of effective ad campaigns.

Therefore, choosing the right private university to gain the essentials of digital marketing knowledge and skills is important for a successful career in a dynamic and fast-changing environment. Here are 3 top private universities offering the degree in digital marketing in Malaysia:

Study Digital Marketing Because there is a Future High Job Demand and Salary in Malaysia

As businesses continue to move towards selling their products and services via online channels, we are seeing increasing demand for Digital Marketing Managers who can sell advertising space on these platforms. Being a major income source for advertising agencies, there will continue to be a high demand for these individuals.

Companies realise that they have to be on digital, that they need to be on Facebook or YouTube and have a website, or they are going to miss out. Currently, those that are working in Digital Marketing possess degrees that are no related. Therefore, there is an incredible opportunity for students who actually pursue a degree in Digital Marketing. These graduates will be able to secure good jobs, as Malaysian businesses are seeking digital experience in all their marketers.

There will be a high demand for digital marketing professionals who are not only skilled at what they do, but also possess business acumen and the ability to leverage new technology to effectively innovate and drive the business.

What are the Areas of Digital Marketing Knowledge You Need to Know?

These are essentially business managers in the digital marketing agency, so they need to have good people skills while being able to both manage content and build strategy. Digital Marketing Managers should have a some knowledge in the following areas:

Search Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Google Ads and Google Analytics
Pay-Per-Click (PPC) advertising
Analytics
Advertising
Business practices
Social media marketing
Email marketing
Web development
Copywriting
Content Marketing
Mobile Marketing

What do Digital Marketers Do in their Jobs in Malaysia?

EduSpiral helped me to understand clearly what software engineering is about & helped me to choose the right university. Vincent Chow, Software Engineering Graduate, Asia Pacific University

Digital Marketing Managers are in charge of planning, implementing and managing marketing campaigns that promote a company’s brand, products, and services using the across all digital networks such as the web and social media. Basically, they come up with advertising strategies and campaigns on the web using all the available digital marketing tools.

Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.

A digital marketing manager is not just an expert in SEO but he/she needs to have a range of skills that relate to the different ways you can promote a website online and also skills that relate to planning, project control and team management.

They often focus on increasing sales through brand recognition and loyalty. A digital marketing manager must be well-versed in e-commerce and be able to keep up with the rapid changes in the digital marketplace.

What are the Roles of Digital Marketers?

Digital marketing managers are responsible for developing and overseeing online marketing strategies for businesses ranging from small startups to large corporations. They are in charge of overseeing projects and ensuring that digital marketing campaigns run smoothly from start to finish. They’d likely be responsible for leading teams as well as act as a key point of contact for clients in a B2B context. A digital marketing manager is also responsible to:

Talk to the client – Communicate with the client and explain to them the benefits of digital marketing as a whole and most importantly the benefits and gains for their businesses.
Design the digital marketing strategy – Use all the tools in his arsenal to create a complete strategy for promoting a business online.
Communicate the strategy to the client and interested parties – Explain the strategy to the client and other interested parties (for example the experts and managers in his team).
Monitor the execution of the plan – Monitor the execution of the digital marketing plan making sure that everything is executed correctly and on time.
Optimize the strategy for even better results – Optimizing the strategy based on current results.

Job Responsibilities for a Digital Marketing Manager

Design and oversee all aspects of the digital marketing department including marketing database, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Plan and manage social media platforms.
Prepare accurate reports on the marketing campaign’s overall performance.
Coordinate with advertising and media experts to improve marketing results.
Identify the latest trends and technologies affecting the client’s industry.
Evaluate important metrics that affect the client’s website traffic, service quotas, and target audience.
Work with your team to brainstorm new and innovative growth strategies.
Oversee and manage all contests, giveaways, and other digital projects.

What will you work as in a Digital Marketing Career in Malaysia

Digital Marketing Executive
Digital Marketing cum Social Media Executive
Digital Marketing Content Writer
Digital Sales and Marketing Manager
Online Business Manager
Mobile Marketing Specialist
Search Engine Optimization (SEO) Account Management
Web Analytics Consultant
Search and Social Media Specialist
Web Content Management Analyst
Digital Creative Diagnostics Manager
Digital Marketing Communications

Best University in Malaysia for Marketing

Study Digital Online Marketing at a Top Private University in Malaysia

May 6, 2020 EduSpiral Consultant Services Leave a comment

Learn the Essential Elements of Digital Online Marketing from a Top Degree Course in Malaysia

Written by EduSpiral Consultant Services. For more information contact 01111408838

Read on to find out what are the subjects are course content for Digital Marketing at 3 top private universities in Malaysia.

For more information on which university is the best for Digital Marketing in Malaysia contact 01111408838

Choose a Top Private University in Malaysia to Study Digital Online Marketing

There is a massive demand for digital marketing professionals in Malaysia. Because of the high demand, the pay for digital marketing roles is also high.

Companies know how beneficial the internet and digital platforms are. Digital marketing lets them reach a wider audience, scale their business further, and generate more revenue.

Setting up a business online, running ad campaigns, developing content strategies are a few of the tasks a digital marketing expert does to provide such results.

Digital Marketing Degree Course at Asia Pacific University (APU)

An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.
A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.
Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.
The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.

LEVEL 1 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Common Modules

Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Computing and IT in the Workplace
Fundamentals of Entrepreneurship
Business Law
Marketing
People Management
Quantitative Skills

LEVEL 2 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Common Modules

Business Ethics and Governance
Creativity and Innovation
International Culture and Communications
Business Research Methods

Specialised Modules

Integrated Marketing Communications 1
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Probability & Statistical Modelling
Human-Computer Interaction

INTERNSHIP (16 WEEKS)

Students will undertake a short Internship/ Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment

LEVEL 3 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Specialised Modules

Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Integrated Marketing Communications
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Behavioural Science & Marketing Analytics
Enabling Technologies for Digital Marketing

MQA Compulsory Subjects

Ethnic Relations (M’sian Students)
Islamic & Asian Civilisation (M’sian Students)
Workplace Professional Communication Skills
Employee & Employment Trends
Co-Curriculum

(*All students are required to successfully complete the General Studies modules as stipulated by the Malaysian Qualification Agency upon graduation)

UK Dual Award Digital Marketing & Analytics Degree Programme at Taylor’s University

Bachelor of Business (Hons) Marketing Programme at Taylor’s University

The Digital Marketing & Analytics subjects will cover the following areas of study:

Essentials of Big Data and Data Analytics
Market Intelligence and Data Visualisation
Social Media Analytics
Social Media Marketing
Marketing Analytics
Interactive Digital Marketing

Market Intelligence and Data Visualisation

Social Media Analytics

Social Media Marketing

Lecture Theatre at Taylor’s University

Marketing Analytics

Interactive Digital Marketing

Computer lab at Taylor’s University

Programme Structure for the Bachelor of Business (Hons) Marketing UK Dual Award Programme at Taylor’s University

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.PRIMARY MAJOR

Common Core

Business Communication
Business Law
Introduction to Accounting

Discipline Core

Interactive and Digital Marketing
E-Commerce
Consumer Behavior
Market Analysis and Decision Making
Social Media Marketing
Integrated Marketing Communications
Market Intelligence and Data Visualization
Social Media Analytics
Essentials of Big Data and Data Analytics
Marketing Analytics

COMPLEMENTARY STUDIES

UNIVERSITY CORE

Community Service Initiative
Hubungan Etnik / Malaysian Studies 3
Life Skills for Success & Well-Being
Millennials in Malaysia: Team Dynamics & Relationship Management
Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2

*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.

**All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Study Digital Marketing at Saito University College

This programme is catered to develop students with communication skills and critical thinking through group work and projects with external industries and stakeholders.

Year 1 Subjects for the Digital Marketing degree programme at Saito University College

Principles of Marketing
Principles of Management
Business English
TITAS / Bahasa Melayu Komunikasi 2
Accounting
Microeconomics
Business Management
Management Information Systems
Hubungan Etnik / Pengajian Malaysia 3
Business Mathematics
Kemahiran Kepimpinan dan Hubungan Insan /
Entrepreneurship
Critical Thinking

Year 2 Subjects for the Digital Marketing degree programme at Saito University College

Consumer Behaviour
Macroeconomics
Ekonomi Malaysia / Perlembagaan dan Masyarakat Malaysia
Business Writing
Financial Management
Transport and Logistics
Digital Marketing
Brand Management
Social Media and Mobile Marketing
Business Law
Khidmat Masyarakat / Aktiviti Ko-kurikulum
Web Design

Year 3 Subjects for the Digital Marketing degree programme at Saito University College

Academic and Professional Development
Electronic Marketing
Effective Marketing Communications
Digital Content Marketing
Search and Email Marketing
Strategy for Marketing Management
Business Consultancy/ Management Project
International Marketing
Digital Marketing Planning and Strategy
Big Data and Emerging Innovation

Best University in Malaysia for Marketing

Study Digital Marketing at a Top University in Malaysia

December 2, 2019 EduSpiral Consultant Services Leave a comment

With High Job Demand, Studying Digital Marketing at the Best University in Malaysia will Ensure a Good Future

Written by EduSpiral Consultant Services. For more information contact 01111408838

While traditional media formats still accounted for the majority of advertising spending in Malaysia this year, digital advertising expenditure is expected to increase considerably by 2020. Malaysia is on the cusp of a dynamic growth in the digital marketing sector, according to Tom Osborne, Regional Director of Hays Malaysia.

Companies realise that they have to be on digital, that they need to be on Facebook or YouTube and have a website, or they are going to miss out. Currently, those that are working in Digital Marketing possess degrees that are no related. Therefore, there is an incredible opportunity for students who actually pursue a degree in Digital Marketing at a top private university in Malaysia. These graduates will be able to secure good jobs, as Malaysian businesses are seeking digital experience in all their marketers.

For more information on which university is the best for Digital Marketing in Malaysia contact 01111408838

Study Digital Marketing Because there is a Future High Job Demand and Salary in Malaysia

With the evolution of technology, the current job landscape in Malaysia has changed drastically. In many industries and countries, the current in-demand occupations or specialties did not exist 10 or even five years ago. The rise of technology has led to a disruption in the way we work and live. The Digital Era has changed the way we work.

Malaysia government’s focus was also in line with its efforts to meet the challenges of the Industrial Revolution 4.0 (IR 4.0) that requires highly skilled human capital. More new job opportunities would emerge as the digital revolution unfolded, and cited the World Economic Forum’s estimate that 65% of the workforce will work in the yet to be created job sector because it requires digital skills.

As the digital economy grows, Malaysia must be prepared to choose jobs that will be in demand in the future as well as still exist. 75 million job roles are expected to disappear by 2022 according to the “Future of Jobs Report 2018” by the World Economic Forum,. Furthermore, another 133 million roles are expected to emerge.

The digital marketing industry is booming, and professionals with skills in digital marketing are in high demand. Businesses are looking for experienced Digital Marketers to provide strategic direction on which online channels would best complement traditional marketing efforts. As businesses continue to move towards selling their products and services via online channels, we are seeing increasing demand for Digital Marketing Managers who can sell advertising space on these platforms. Being a major income source for advertising agencies, there will continue to be a high demand for these individuals.

Who Should Study Digital Marketing?

Students who are

Creative
A strong command of the English language
Analytical
Understands business and marketing strategy
Love social media
Curious
Creative problem solvers
Interested to learn new things
Able to adapt quickly
Understand trends

What Will You Learn in the Digital Marketing Degree Course in Malaysia?

In the First Year of the Digital Marketing Degree, Students will learn fundamental essential skills required by every business management professional, and the basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management and Accounting.

Students will also expose them towards business & communication skills, computing & IT skills, quantitative skills and independent learning. All Business Management programmes have a common first year so that they are exposed to solid grounding in business management theories and practices.

In the Second Year, a broader range of skills will be learnt, in which students will gain a better understanding of the broad range of digital tools, and the specialized skills to apply frameworks and planning techniques for the interactive digital marketing.

They will gain solid understanding of the support of digital marketing in modern organizational operations. Creativity and innovation as well as independent learning will be nurture in order to prepare studentss for the digitally spherical marketing environments.

After Year 2, students will go for a 16-week internship.

Finally, in the Third Year, students will make use of their previous studies and industrial experience to extend their familiarity of digital marketing strategies, discovering new opportunities, exploiting competitive advantage and decision making processes, with aims to groom them as digitally savvy marketing specialist.

Subjects in the Digital Marketing Degree Course in Malaysia

EduSpiral helped me to transfer my business diploma into UCSI University. He had advised me to go for a university with an English-speaking environment so that I can improve myself. Kwang Wei, Business graduate from UCSI University — EduSpiral helped me to transfer my business diploma into UCSI University. He had advised me to go for a university with an English-speaking environment so that I can improve myself.
Kwang Wei, Business graduate from UCSI University

Introduction to Management
Accounting Skills
Business and Communications Skills
Business Economics
Computing and IT in the Workplace
Fundamentals of Entrepreneurship
Business Law
Marketing
People Management
Quantitative Skills
Business Ethics and Governance
Creativity and Innovation
International Culture and Communications
Business Research Methods
Integrated Marketing Communications 1
B2B Marketing
Delivering Customer Value
Consumer Behaviour
Marketing Intelligence and Research
Digital Marketing
Probability & Statistical Modelling
Human-Computer Interaction
Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Integrated Marketing Communications
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Strategic Marketing Planning
Behavioural Science & Marketing Analytics
Enabling Technologies for Digital Marketing

Education Pathway for the Digital Marketing Degree Course in Malaysia

EduSpiral counselled me online and met me at KDU Penang University College to take me around the campus. It helped me a lot in making the right decision. Archie Wong (Right), Business degree Graduate from KDU Penang University College — EduSpiral counselled me online and met me at KDU Penang University College to take me around the campus. It helped me a lot in making the right decision.
Archie Wong (Right), Business degree Graduate from KDU Penang University College

With at least 5 credits in SPM, IGCSE or O-Levels including English, students can go into the Foundation in Business or Foundation in Arts for a year and then continue into the Digital Marketing degree for 3 years.

Other Pre-University courses such as the A-Levels, SACE International, etc. are accepted into the Accounting degree.

The other way is to go for the Diploma in Business or Diploma in Marketing for 2 years and then enter into the Digital Marketing Degree in Year 2 to finish that in another 2 years. You will need at least 3 credits including English in your SPM, IGCSE or O-Levels to join the diploma.

Entry Requirements for the Digital Marketing Degree Course in Malaysia

DIRECT ENTRY TO LEVEL 1 OF THE DEGREE:

STPM – 2 Passes in STPM with a minimum Grade C (GP 2.0) and a Credit in English at SPM Level or its equivalent.
A-LEVEL – 2 Passes in A-Level in any 2 subjects, and a Credit in English at SPM/O-Level/IGCSE or its equivalent.
UEC – 5 Grade B’s in UEC including English.
MATRICULATION/ FOUNDATION – Passed Foundation programme (minimum CGPA of 2.0) with a Credit in English at SPM/ O-Level/ IGCSE or equivalent.

DIRECT ENTRY TO LEVEL 2 OF THE DEGREE:

DIPLOMA – Successful completion of a related Diploma or
Successful completion of studies in another recognised institute with academic credits equivalent to Year 1 of an Honours Degree
Students will need to submit the Transcripts, Course Outline, Syllabus, Letter of Completion, and SPM or O-Levels Certificate for evaluation for exemptions.

What do Digital Marketers Do in their Jobs in Malaysia?

I am glad that EduSpiral recommended me to UCSI University as I gained so much real work experiences during all my Co-Op (Internship).
Paul Kong, graduated in Business Administration from UCSI University

Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have experience in art direction and social media.

Talk to the client – Communicate with the client and explain to them the benefits of digital marketing as a whole and most importantly the benefits and gains for their businesses.
Design the digital marketing strategy – Use all the tools in his arsenal to create a complete strategy for promoting a business online.
Communicate the strategy to the client and interested parties – Explain the strategy to the client and other interested parties (for example the experts and managers in his team).
Monitor the execution of the plan – Monitor the execution of the digital marketing plan making sure that everything is executed correctly and on time.
Optimize the strategy for even better results – Optimizing the strategy based on current results.

Searh Engine Optimisation (SEO)
Search Engine Marketing (SEM)
Google Ads and Google Analytics
Pay-Per-Click (PPC) advertising
Analytics
Advertising
Business practices
Social media marketing
Email marketing
Web development
Copywriting
Content Marketing
Mobile Marketing

Job Responsibilities for a Digital Marketing Manager

Design and oversee all aspects of the digital marketing department including marketing database, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Plan and manage social media platforms.
Prepare accurate reports on the marketing campaign’s overall performance.
Coordinate with advertising and media experts to improve marketing results.
Identify the latest trends and technologies affecting the client’s industry.
Evaluate important metrics that affect the client’s website traffic, service quotas, and target audience.
Work with your team to brainstorm new and innovative growth strategies.
Oversee and manage all contests, giveaways, and other digital projects.

Job Demand for Digital Marketing Managers in Malaysia

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Bryan Yap, Foundation in Business at Heriot-Watt University Malaysia

The rapid evolution of digital marketing has created a “digital disconnect” in which the jobs market in technology, and more specifically digital marketing technology, is hungry for skilled workers in Malaysia.

According to recruiting experts Hays in Malaysia, the evolution of digital marketing is set to continue over the next decade and this will have a huge impact on the skills employers need.

“As the business landscape shifts, marketers must evolve with the times in order to fully connect with their customers and drive business growth,” says Chris Mead, Regional Director of Hays in Malaysia & Singapore.

“As marketing becomes more technology-based, harnessing and mastering ‘big data’ will be key to achieving competitive advantage. If companies are to remain market front-runners, they need to integrate their digital and social marketing channels into one customer journey.

“To do this, they require candidates with integrated offline and online channel experience,” said Chris.

Today, marketing is all about the numbers and understanding how to segment data, utilise big data, back-end technology and databases. In addition, your social media programmes and campaigns, and how you think about them, should be put in the context of your overall business and marketing objectives.

Digital marketing managers need to be able to determine if a visitor to their company’s website, iPhone app or Facebook page is a return visitor, a loyalty member, and what offers they may respond to. In the current jobs market small businesses and agencies are fighting for personnel who can do this, as well as manage accounts, run great campaigns and build content and social media marketing strategies that make an impact. But there is a shortage of the right talent.

What is the Salary for Digital Marketing Managers in Malaysia?

According to the 2020 Salary Survey by Robert Walters Malaysia Sales & Marketing Average Salaries, Digital Marketing Managers in the professional services are expected to earn between RM96,000 to RM216,000 per annum in 2020, while those in the consumer sector are expected to earn RM96,000 to RM180,000. Meanwhile, marketing directors in the industrial sector will earn between RM96,000 to RM140,000 per annum next year.

What will you work as in a Digital Marketing Career in Malaysia

Digital Marketing Executive
Digital Marketing cum Social Media Executive
Digital Marketing Content Writer
Digital Sales and Marketing Manager
Online Business Manager
Mobile Marketing Specialist
Search Engine Optimization (SEO) Account Management
Web Analytics Consultant
Search and Social Media Specialist
Web Content Management Analyst
Digital Creative Diagnostics Manager
Digital Marketing Communications

Best Degree Programme in Malaysia, Best Universities in Malaysia, Best University in Malaysia for Marketing, top private universities in Malaysia

Top 10 Universities in Malaysia for Marketing Management

August 18, 2017 EduSpiral Consultant Services Leave a comment

Outstanding Marketing Management Course at Top Rated Universities in Malaysia

Written by EduSpiral Consultant Services For more information contact 01111408838

Marketing is a popular degree programme in Malaysia and top professionals can command high salaries. In order to succeed in the competitive workforce in Malaysia, students must choose the best private universities in Malaysia to study the marketing course.

Marketing Management is a versatile degree that will prepare you for a wide range of careers in different types of industries in Malaysia. Students are attracted to it because they want to gain business skills as well as the added bonus of developing their skills in marketing. Students who are interested in business, psychology, communication, maths, analysis and innovative strategy then you would be suited to study a top Marketing Management course in Malaysia. Marketing Management covers everything from advertising to market research, so it appeals to a wide variety of students.

For more information please contact 01111408838

Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information.

List of Top 10 Universities in Malaysia for Marketing Management

Most students who choose to go to a university do so because they want to improve their chances of gaining employment in a job that is stable, good career prospects and high salary. Therefore, it is important to note that universities in Malaysia can differ in the extent of the marketing management courses and some may incorporate industry in the classroom and prepare students for employment with talks on soft skills, leadership and internship.

Many students have assumed that all universities and courses in Malaysia are the same and it doesn’t matter which university they go to as long as it is cheap, near and easy to pass.

They forget to take into consideration that a top university in Malaysia would prepare them to handle the challenges in their work, equip them with critical thinking and problem solving skills, enhance their English language & communication skills, develop team work and broaden their horizons through interacting with students from other cultures.

My mother whatsapped EduSpiral & he provided vital information to help me make my decision to transfer my diploma.
Soon Hong, Marketing at HELP University

Studying Marketing Management Degree in Malaysia

“My friend introduced me to EduSpiral because I was confused about my next step due to my unexpected results in STPM. EduSpiral provided me with great solutions to fit my career goals.”
Kuo Qiat, Marketing degree at UCSI University

On a marketing management course at the undergraduate level in a university in Malaysia, there are a number of different subjects that will be studied. A marketing management course sets students up for working in any business in the future and there are a variety of course options you can progress in. Marketing management provides for many interesting and engaging career prospects after studying. The topics in a marketing management course cover all the various elements of a marketing business environment that helps individuals apply their theoretical knowledge, practically.

Marketing Management degrees help students to develop not only their personal skills but also presentation skills. Part of Marketing Management is about communication, so studying it will help improve your skills both individually as well as working in a team. This leaves marketing graduates looking more appealing to future employers in Malaysia as they have the skills that businesses look for, as you can show you understand all the particular elements of marketing management.

Marketing is an excellent course to study if you are interested in consumer behaviour. It will provide you of an understanding of buying patterns and attitudes while also looking at the psychology behind certain marketing techniques. You will learn all about the branding elements to make a brand successful and the various communication tools that can help in that process.

By specialising in marketing management, you will gain an understanding of the principal methods and techniques of marketing and the crucial role it plays in increasingly complex and competitive domestic and global markets. The marketing management course offers the opportunity to study how modern marketing management acquires cutting-edge knowledge about consumer behaviour and consumption patterns, as well as strategy and innovation to enable the development of long-term relationships with customers.

Internship or Co-Op Programmes at top universities in Malaysia allows you as a student to apply the marketing theory in a real job situation. This will help you develop your skills for the work you have to do on your course, as you will have a better understanding of how things work in marketing.

Benefits of Studying Marketing Management in Malaysia

I was confused about what to study and talking to EduSpiral helped me a lot. Coming from Sarawak made it difficult for me to know which university was best in Malaysia & EduSpiral provided good insights.
Eric Lu, Business at KDU University College

Studying a course in marketing can lead an individual into many different sectors of work. With the vast development of technology, it has enabled marketers to have more flexibility when it comes to producing marketing campaigns. Platforms on social media allow for such specialist strategies to be created. Data has also helped the way in which marketers work. It is used to businesses advantage so that they can target consumers even more effectively. With so many prospects in terms of the technological advances, it makes marketing management a very desirable career to pursue in Malaysia.

A high salary can also be another benefit of studying a marketing management course in Malaysia as it offers many career promotional routes into senior positions. Salaries for marketing professionals in top management positions can be very high with excellent remuneration packages. The demand from top companies in Malaysia always needing marketers and strategists makes it a well-demanded job role. With the more experience gained, the salary benefits will only increase even more. The need for marketing will always exist so progression is inevitable in any marketing career.

Education Pathway to a Top Degree in Marketing Management in Malaysia

Students after SPM or O-Levels with at least 5 credits including the relevant subjects may enter the Foundation in Business or Foundation in Arts for 1 year before continuing on to the 3-year Marketing Management degree programme. Students who are sure of studying in Malaysia should just go for the Foundation programme as it is faster, easier and helps to enhance your English language & communication skills.

Pre-University graduates in Malaysia from programmes such as UEC, STPM, A-Levels, SAM, CPU, AUSMAT and others may enter directly into the marketing degree providing they meet the minimum entry requirements.

Alternatively, students with at least 3 credits in SPM or O-Levels may enter the Diploma in Business Administration and then transfer their credits into Year 2 of the Marketing Management degree course. PTPN Loan is offered for the Diploma and Degree programmes. Students who have completed a Diploma in Business Administration or Diploma in Marketing may transfer their credits into another private university into Year 2 of the Marketing Management degree depending on exemptions. For example, Diploma graduates from TAR University College may transfer their diploma credits to Asia Pacific University, UCSI University or Heriot-Watt University Malaysia.

Sample of Subjects You Will Study in the Marketing Management Degree Course at Top Private Universities in Malaysia

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Jun Sern, KDU University College

Understanding the Consumer
Services Marketing
Marketing in Society
Marketing Communications
Marketing and Globalisation
Marketing Intelligence and Research
B2B Marketing
E-Marketing
Delivering Customer Value
Customer Lifestyle and Behavior
Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Marketing People, Places and Performance
Retail Marketing Management
Strategic Marketing Planning
One to One Marketing
Business Research Methods
Relationship Marketing
Strategic Marketing
Current Issues in Marketing
Marketing Promotion

Working as a Marketing Professional in Malaysia

EduSpiral helped give detailed information on the courses and helped me to make the right choice.
Jin Xong, Business at Asia Pacific University

Career Opportunities for Marketing Management Graduates in Malaysia

Possible roles for Marketing Management graduates in Malaysia include sales representative, brand manager, marketing manager, sales executive, market researcher, advertising executive, marketing consultant or social media manager across a wide range of organisations, depending on your focus and level of experience.

Marketing Management graduates can work in almost any industry such as health care, advertising, IT, insurance, banking, health products, food & beverage, hospitality, travel & tourism, fashion, education, construction, property, and more.

They can begin work as executives in marketing, customer service, FMCG, business development, public relations, market research, retail management, consultants, account servicing, sales, and more.

Average Salary for Marketing & Sales Professionals in Malaysia according to the Robert Walters Salary Report

ROLE	CONSUMER	IT&T/INDUSTRIAL
Managing Director	360 – 550k	360 – 550k
Sales Director	300 – 504k	240 – 420k
Marketing Director	312 – 460k	240 – 450k
Communications Director	180 – 265k	180 – 265k
Marketing Manager	180 – 264k	144 – 240k
Communications Manager	108 – 156k	84 – 120k
Market Research Manager	84 – 132k	84 – 130k
Public Relations Manager	72 – 132k	72 – 120k
Sales Manager	72 – 126k	84 – 125k
Business Development Manager	72 – 120k	72 – 180k
Retail Operations Manager	72 – 120k	72 – 120k
Trade Marketing Manager	72 – 120k	72 – 130k
Account Manager	72 – 102k	72 – 102k
Brand Manager	72 – 108k	72 – 102k
Digital Marketing Manager	72 – 108k	72 – 140k
Customer Service Manager	60 – 96k	60 – 96k
NB: Figures are basic salaries exclusive of benefits/bonuses unless otherwise specified

Top Criteria to Consider When Choosing the Best Private University in Malaysia to Study Marketing Management

Here’s a list of common criteria in choosing a top private university in Malaysia to study marketing:

Recognition & Reputation of the Courses in Malaysia

Is the marketing Foundation, Diploma or Degree course popular at that university?
What is the reputation or ranking of the private university in Malaysia? Global ranking by QS World University Rankings or locally by MQA in the SETARA 2013
Are the marketing Foundation, Diploma or Degree courses recognised and approved by the Ministry of Education Malaysia?
Are the marketing Foundation, Diploma or Degree courses accredited by the Malaysian Qualifications Audit (MQA)?
Are the marketing Diploma or Degree courses accredited and recognised by relevant professional bodies in Malaysia?
Awards won by the university, staff or students for the particular course of interest. The number of awards won would be a guide on how good the university is for the course.

Academic Quality of the Marketing Courses at the University in Malaysia

Subjects offered in the marketing Foundation, Diploma or Degree (Are they relevant, up-to-date, and help you to achieve your career goals)
Entry requirements for the Foundation, Diploma & Degree courses at the university in Malaysia (Foreign branch campuses in Malaysia have higher entry requirements)
What is the Class size for the course (Small class size for personal attention)
Faculty contact/classes taught by full-time qualified & experienced faculty
Quality of lecturers. What are their qualifications? How many years of experience in teaching?
Ask your friends who have studied there or currently studying there for their opinion on the teaching quality, environment and facilities.
Type of programme (local degree, 3+0 UK or Australian degree, 4+0 American degree, degree transfer programme, etc)
What are the Entry Requirements for the marketing Foundation, Diploma & Degree courses at the university (Foreign Branch campuses in Malaysia have higher entry requirements for their courses)
Does the university have a strong internship or Co-Op programme?
Do they have enough students to start a class?
How many students do they have studying that course at that university?
What is the duration of the course? When are the intake dates?

Facilities at the University for the Course of Interest in Malaysia

Location of the university. Is it in the city, suburbs or country side? Some students prefer a city life while other students prefer a quieter university environment away from the city.
Size of the university. Courses such as engineering would require larger campuses with technologically advanced facilities, labs and software. Design courses basically require computers & software with small classes for personal attention.
Transportation. Is the university accessible to you? What are the public transportation available? If you drive, is there ample parking?
Campus resources (labs, library or resource centre, wifi, computer access, sports facilities, etc.)
Facilities for your course of interest. Labs, computers, software, etc.

Cost for your Marketing Management Foundation, Diploma or Degree Studies in Malaysia

How much money do I have to pay for the course and cost of living? Ask your parents. Note that you will need to have enough to pay the tuition fees as well as your cost of living. (Costs for university studies in Malaysia would include tuition, hostel, food, transportation, entertainment, etc.)
What are the Financial assistance available at the university? (Scholarships, PTPN Loan, EPF withdrawal, MARA Loan, etc)
Is the PTPTN loan available for the course at the university?
How much are the tuition fees? Does it include the exam and other fees?
How much is on-campus accommodation?
How much is off-campus accommodation? (Off-campus apartments, houses, condominiums) Note that it might be cheaper to find off campus accommodation on your own with friends. Is the accommodations near eateries, banks, entertainment, public transportation, safe & secure, etc.?

Student Environment and Activities at the University

What is the student culture at the university? (English-speaking environment, ambitious, serious about studies, lifestyle or party university, etc) The language spoken mostly at the college by the students may also matter if you don’t know Mandarin or BM or English. If most of the students speak Mandarin at that university then it will not help you to improve your English. Having a good command of the English language helps you to get good jobs and promotions.
Size of the university or college in Malaysia. Some students prefer a large campus with sports facilities and other resources while other students like small colleges with family-like environment.
Make up of the student body (diversity, international students, gender, etc.) Universities with a good proportion of international students will help you to improve your English language skills since you would need to communicate with them in English. In addition, you will learn about their culture, behavior and discover new ideas. These skills will be useful to you when you work overseas or in a multi-national company.
What are the Extra-curricular activities available? (Student organisations, clubs, sports, etc.)
Is the university campus is a safe area? Safety within the campus and outside.
Public vs. Private (STPM is tougher and choice of course & university is determined by the government)

EduSpiral Consultant Services- Your Personal Online Education Advisor

Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and private universities in Malaysia.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide

range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

These universities and colleges are chosen by EduSpiral because they represent the best in their fields in Malaysia and affordable. EduSpiral provides in-depth information and counseling on their courses so that students are able to make the right choice.

If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

Please contact us for more details.

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Top Fashion Design with Marketing Degree in Malaysia at UCSI University

June 4, 2017 EduSpiral Consultant Services Leave a comment

Top University in Malaysia for Degree Fashion Design with Marketing at UCSI University

Written by EduSpiral Consultant Services For more information contact 01111408838

The Bachelor of Arts (Hons.) in Fashion Design with Marketing programme at UCSI University combines 75% ‘hands-on’ skills directed towards fashion design, illustration, textiles, pattern cutting and garment construction, and 25% marketing skills. This is designed to enable the student to experiment with original design concepts and equip them with market intelligence skills. They will be able to communicate, brand and focus their designs towards identified markets. This ultimately will facilitate multiple career opportunities within the fashion industry.

Students after SPM or O-Levels wanting to pursue a Fashion Design with Marketing course in a university with full campus facilities can consider the top ranked UCSI University. With at least 3 credits in SPM or O-Levels, students will enter the Diploma in Fashion Design at UCSI University for 2 years. Upon completing the diploma, they will enter Year 2 of the BA (Hons) Fashion Design with Marketing at UCSI University

Students with at least 5 credits in SPM or O-Levels can go for the Foundation in Arts & Design at UCSI University for 1 year before continuing on to the Fashion Design with Marketing degree at UCSI University.

With more than 30 years of education experience, UCSI University provides an affordable degree in fashion design supported by excellent facilities. Students will enjoy the wide range of sports facilities as well as interact with students from more than 80 countries.

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Top Fashion Design with Marketing Degree Programme in Malaysia at UCSI University

UCSI fashion student Worood Abdul Karim posing with her mock cheque of RM2,000 and ICAD head (fashion department) Nur Mashita bt Kamalun Ariffin posing during the bridal competition cum exhibition, themed, ‘Victorian High Tea Time’.

The fashion industry now goes beyond its’ traditional associations. Style, culture and self-expression prevail in every facet of daily life. The global fashion market demands more strategic planning, innovations, better product designs and inventive marketing concepts.

The speed of delivery, quality of production and creativity in design are also critical aspects of this new technology-driven industry. Market intelligence, fashion trend forecasting, plus the fundamentals of business and marketing management are invaluable areas necessary to keep fashion fresh, alive and up-to-the-minute.

The Bachelor of Arts (Hons.) in Fashion Design with Marketing course at UCSI University is designed to prepare graduates to meet these demands. Throughout this course, students will experience the ‘workings’ of the world of fashion design, from concept to manufacturing, and the branding and marketing of the end product.

Programme Details for the Bachelor of Arts (Hons.) in Fashion Design with Marketing at UCSI University

Models - dressed in designs by UCSI University's junior fashion students - sashaying down an aisle in the National Textile Museum during the graduation fashion show — Models – dressed in designs by UCSI University’s junior fashion students – sashaying down an aisle in the National Textile Museum during the graduation fashion show

The Bachelor of Arts (Hons.) in Fashion Design with Marketing graduate at UCSI University will be a versatile fashion specialist with the ability to professionally:

Apply logical, critical and creative thinking to a range of problems
Commit to ethical action and social responsibility
Communicate effectively
Apply an international perspective to their profession
Demonstrate a practical, strategic and operational understanding of the discipline as a whole

Assessments for the Bachelor of Arts (Hons.) in Fashion Design with Marketing at UCSI University

The fashion student at UCSI University will be involved in creating their own signature collection including research, designing, patterning, sourcing of fabrics, manufacturing, branding and promoting. These final collections will be showcased in the Degree Graduation Fashion Show. Fashion industry associates will be invited to attend and view students’ work, with view to providing opportunities for immediate employment.

Foundation in Arts Subjects for to enter the Bachelor of Arts (Hons.) in Fashion Design with Marketing programme at UCSI University

Facilities available for the Fashion & Marketing design students at UCSI University

Foundation Compulsory Art and Design courses

Colour
Drawing
Painting
Basic Typography
Introduction to Computer Graphics
Principles Of Design

Other courses

Writing for Academic Purposes
Office Application
Film & Arts Appreciation
Human Communication
Computing Essential

Year 1 Subjects for the Bachelor of Arts (Hons.) in Fashion Design with Marketing programme at UCSI University

The model, showing off Bishrel Byambajav's winning collection at UCSI University's Fashion Showcase — The model, showing off Bishrel Byambajav’s winning collection at UCSI University’s Fashion Showcase

Fashion Illustration and Design Communication
Garment Construction and Fashion Sewing
Art History
Visual Communication
Life Drawing
Integrated Marketing Communication in Fashion
History of Fashion
Creative Cutting
Design Development and Portfolio
Extra-curricular Learning Experiences 1 (MPU-U4)
University Life (MPU-U2)
Fundamentals of Management
Fundamentals of Marketing
Co-operative Placement 1

Year 2 Subjects for the Bachelor of Arts (Hons.) in Fashion Design with Marketing programme at UCSI University

Customer Communication
Fabric and Functions
Industry Brief 1 – Production and Realisation
Industry Brief 1 – Research and Design Presentation
Extra-curricular Learning Experiences 2 (MPU-U4)
Business Modeling with Spreadsheet
Entrepreneurship
Industry Brief 2 – Production and Realisation
Industry Brief 2 – Research and Design Presentation
Sculpting with Fabric
Comparative Religion (MPU-U3)
Co-operative Placement 2

Year 3 Subjects for the Bachelor of Arts (Hons.) in Fashion Design with Marketing programme at UCSI University

UCSI University Fashion with Marketing degree students, Sepideh Zandieh, Hannah Wanjuhi Waihumbu and Bishrel Byambajav with their collections.

Fashion Retailing
Creative Fashion Presentations
Industrial Design and Manufacture
Final Major Project – Research, Idea Development and Rationale
Men’s Wear – Tailoring Manufacture and Styling
Extra-curricular Learning Experiences 3 (MPU-U4)
Fashion Show Production – Collaborative Project
Corsetry Construction Techniques
Final Major Project – Portfolio and Dissertation
The Digital Fashion Image
Final Major Project – Realisation and Manufacture
Co-operative Placement 3

Career Opportunities for the Fashion Design with Marketing Graduates from UCSI University

The library & computer labs are located inside the Learning Resource Centre at UCSI University

Career opportunities in the world of fashion are manifold and growing. It is a huge, exciting and glamorous industry with enticing monetary rewards.

Graduates will ﬁnd employment opportunities as:

Pattern Cutters
Fashion Buyers
Pattern Graders
Specialist Cutters
Fashion Designers
Fashion Entrepreneurs
Fashion Merchandisers
Bespoke / Production Tailors
Apparel / Garment Production Managers

De Institute of Creative Arts and Design at UCSI University

There are many computer labs available on campus for easy access

UCSI University’s De Institute of Creative Arts & Design – or better known by its acronym ICAD – is where the “magic” begins.

Catering to the needs of creative industries, ICAD offers unique art and design programmes that seek to equip students with fundamental knowledge, creativity and competencies needed in today’s dynamic marketplace. Under the tutelage of experienced academics, students are schooled in industry know-how and continue to hone their creative expression.

Study at the Top Ranked UCSI University in Malaysia

EduSpiral took these students separately to tour the campus and provided course counseling to help them make the right choice. Kian Yong (Mechanical Engineering), Yammie (Business), & Kenneth Pang (Architecture) at UCSI University's Orientation — EduSpiral took these students separately to tour the campus and provided course counseling to help them make the right choice. Kian Yong (Mechanical Engineering), Yammie (Business), & Kenneth Pang (Architecture) at UCSI University’s Orientation

UCSI University is a vibrant community of learning and scholarship. With more than 10,000 students from 80 different countries, the University stands out as a melting pot of diversity and learners will supplement their pursuit of knowledge with a keen sense of cultural appreciation – a vital trait in today’s borderless world.

As one of Malaysia’s first private universities,UCSI University has long impacted the national higher education landscape and the University continues to do so with its wide range of undergraduate and postgraduate programmes.

UCSI University is ranked in the Top 300 Universities in Asia in 2015 by the renown QS University Rankings. UCSI University is ranked as Excellent or Tier 5 in the SETARA 2013 rating system by MQA.

The University’s academic staff are at the forefront of their disciplines and their views are highly sought after on major issues; from business to political science.

Many of their academics have extensive experience working overseas and some play advisory roles in public bodies and various committees. By bringing their experiences into the classroom, UCSI’s academics cater to an exhilarating learning environment and learners will thrive as they balance academic mastery with industrial application.

Since its inception in 1986, UCSI University has been committed to further the discovery and celebration of knowledge.

Co-Operative Education Training Programme for Every Year of Degree Studies at UCSI University

With its innovative academic curriculum, UCSI University students also enjoy the unique benefits of its Co-Operative Education Training Programme (Co-Op) that enhances their employability by integrating classroom learning with workplace training in Co-Op employer organisations.

Completing two months’ work experience for every study year, a UCSI University student would have six to eight months’ work experience to stand ready for full-time employment upon their graduation. Currently, UCSI University has more than 1,000 employer organisations registered as heir Co-Op employers. With the number rising annually, these partnerships create job opportunities for students to be job-ready upon their graduation.

State-of-the-Art Facilities at UCSI University

Situated on a 19-acre piece of land, the Campus is located in Cheras, Kuala Lumpur with convenient access to numerous

facilities including banks, restaurants, transportation services, entertainment, and accommodation. Fully wireless, it is equipped with the latest cutting-edge technology to access the world of e-learning and e-resources.

Housing 7 different blocks, the Campus includes the Student Centre (Menara Gading), the Resource Centre, the Academic Blocks and Residential Halls to comfortably accommodate a student population of more than 15000.

Sporting facilities in this Campus include: basketball, badminton and squash courts, as well as a gymnasium, a football field, and a swimming pool.

Other facilities include the four-level library, an auditorium, a recital hall, a multi-purpose hall, computer laboratories, residential halls, bookstores and cafeterias. Also available on Campus is an Apple Experience Centre.

The Campus faculty-centric facilities include: the Anatomy & Pathology Museum, Clinical Skills Laboratories, Petrochemical

UCSI students playing basketball at the Multipurpose Hall with the Gym in the background.

Laboratory, Physiology & Pharmacology Laboratory, Molecular Biology Laboratory, and Microbiology Laboratory, fashion design workshops, Psychology Laboratory, as well as drafting and design studios.

The University is also constantly working with the industry to set up specialised labs which ensure students are updated with the latest industrial practices. Currently, the University has established laboratories jointly with National Instruments and RICOH under the School of Engineering and the School of Information Technology, respectively.

Due to its rapid expansion, an additional 48-storey building will be built on the existing Campus that will include a 5-Star hotel, twelve floors of parking bays and hostel accommodations for UCSI University students, administrative offices, restaurants, a ballroom and also a clubhouse.

Sports Facilities at UCSI University

Students get value for money at UCSI University with access to excellent sports facilities

Badminton Courts
Basketball Courts
Football Field
Futsal Court
Gymnasium
Pool Tables
Squash Courts
Swimming Pool
Table Tennis
Volleyball Court

EduSpiral Consultant Services – Your Online Education Advisor

EduSpiral Consultant Services is a education agent that guides students from across Malaysia to help them choose the right

After STPM, my dream was to study 3D Animation but I did not have much information about it. EduSpiral gave me a lot of information including the future job prospects so that I could make a good choice. Chun Poh, 3D Animation at UCSI University — After STPM, my dream was to study 3D Animation but I did not have much information about it. EduSpiral gave me a lot of information including the future job prospects so that I could make a good choice.
Chun Poh, 3D Animation at UCSI University

course and university. Highly experienced professional staff will talk to you and get to know you before giving advise on which course that will best fit you and your budget.

Established in 2009, EduSpiral is an appointed representative for top reputable private colleges & universities in Malaysia & Singapore.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

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Best Degree Programme in Malaysia, Best Universities in Malaysia, Best University for Business in Malaysia, Best University in Malaysia for Marketing, Study in Malaysia, top private universities in Malaysia

Malaysia’s Top Marketing Degree Courses at the Best Universities

May 28, 2017 EduSpiral Consultant Services Leave a comment

Top Private Universities & Colleges in Malaysia Offering the Best Marketing Degree Courses

Written by EduSpiral Consultant Services For more information contact 01111408838

Marketing is the process of finding out the needs and wants of consumers and being able to deliver the products that satisfy those needs and wants. Marketing includes all of the activities needed to get the product from the producer to the consumer.

It starts with market research to find out the needs, wants and desires of the consumer, how they behave, their buying behaviour and the places they visit most to make their purchases. All of these would include production, advertising, transportation, processing, packaging, and selling — are included in the marketing process.

In oder to succeed in the competitive world of business, students must choose the best universities in Malaysia offering first rate degree courses in marketing. These universities, with their experience, can help prepare you well and fine tune your skills. Students have to look at the environment of the university, student culture, facilities, lecturers’s experience, and internship opportunities to see which one best fits your needs and career goals.

After SPM or O-Levels , there are many different business courses for you to choose from and sometimes it can be confusing. Marketing is a popular degree programme in Malaysia and can command high salaries. In order to succeed in the competitive workforce in Malaysia, students must choose the best private universities in Malaysia to study the marketing course.

Students after SPM or O-Levels with at least 5 credits including the relevant subjects may enter the Foundation in Business or Foundation in Arts for 1 year before continuing on to the 3-year Marketing degree programme. Pre-University graduates in Malaysia from programmes such as UEC, STPM, A-Levels, SAM, CPU, AUSMAT and others may enter directly into the marketing degree providing they meet the minimum entry requirements.

For more information please contact 01111408838

Top Private Universities for Marketing Degree Course

Students should choose top universities in Malaysia for marketing that has an English-speaking environment so that it will help you to improve your language skills. Good English is important to obtain higher salaries and faster promotions in Malaysia. English-speaking environments promote critical thinking, problem-solving and leadership skills which enhance your career prospects. Students should choose the best university in Malaysia to study the marketing course so that they can gain the necessary knowledge and skills to be successful in their career.

The best universities & colleges in Malaysia for Marketing are:

Top Criteria to Consider When Choosing the Best Private University in Malaysia to Study a Marketing Course that Fits You

Is the Marketing course popular at that university? Quality/reputation/ranking of the private university in Malaysia
Are the marketing courses recognised and approved by the Ministry of Education Malaysia?
Are the marketing courses accredited by the Malaysian Qualifications Audit (MQA)?
Subjects offered in the diploma or degree (Are they relevant, up-to-date, and help you to achieve your career goals)
Does the university have a strong internship or Co-Op programme?
Do they have enough students to start a class?
How many students do they have studying that course at that university?
What is the duration of the course?
Quality of lecturers. What are their qualifications? How many years of experience in teaching?
Faculty contact/classes taught by full-time qualified & experienced faculty
Ask your friends who have studied there for their opinion. Ask your friends who are currently
EduSpiral helped me to transfer my business diploma into UCSI University. He had advised me to go for a university with an English-speaking environment so that I can improve myself.
Kwang Wei, Business graduate from UCSI University

studying there as well.
Entry requirements (Foreign branch campuses in Malaysia have higher entry requirements)
How much money do I have to pay for the course and cost of living? Ask your parents. Note that you will need to have enough to pay the tuition fees as well as your cost of living. (tuition, hostel, food, transportation, etc.)
What are the Financial assistance available at the university? (Scholarships, PTPN Loan, EPF withdrawal, MARA Loan, etc)
Is the PTPTN loan available for the course at the university?
How much are the tuition fees? Does it include the exam and other fees?
How much is on-campus accommodation?
How much is off-campus accommodation? Note that it might be cheaper to find off campus accommodation on your own with friends. Is the accommodations near eateries, banks, entertainment, public transportation, etc.?
What is the student culture at the university? (English-speaking environment, ambitious, serious about studies, lifestyle or party university, etc) The language spoken mostly at the college by the students may also matter if you don’t know Mandarin or BM or English. If most of the students speak Mandarin at that university then it will not help you to improve your English. Having a good command of the English language helps you to get good jobs and promotions.
What is the make up of the student body (diversity, international students, gender, etc.)
What are the Extra-curricular activities available? (Student organisations, clubs, sports, etc.)
Public vs. Private (STPM is tougher and choice of course & university is determined by the government)

Common Factors in Choosing the Best Private University in Malaysia for Marketing

Here’s a list of common criteria in choosing a top private university in Malaysia for the Marketing course:

What type of university do I like? (Large, medium, small, city, suburbs, or outer city) Some people like small universities where you get a community feel while others like large university campuses where they get to meet lots of people.
The size of the university also matters to some people as some prefer a small and friendly university environment where you know everyone’s names. Some may prefer a medium sized university where there are more students to interact with and more facilities to use like a bigger library, student centre, computer labs etc.
In large universities you might feel lost but there will be more facilities like a football field, gym, swimming pool, basketball courts, etc. You just need to understand your personality and then choose the type of university that fits you.
If you are a sports person, you might want to find one with a football field, basketball courts, gym or
My sister found EduSpiral online. I wanted a college that wasn’t expensive with great facilities and a UK degree. EduSpiral just helped us to find the right college.
Yen Yong, Business at First City University College

swimming pool.
Safety at the university campus and community.
Know yourself, if you like city life, don’t choose a university far away from the city even though the facilities are great. However, if you have a discipline problem in having too much fun, studying away from the city may be a good choice
What are the facilities and resources offered at the university? – engineering labs, computer labs, computers, science labs, sports facilities, student centre, job placement centre, etc. Note – You should expect to get what you pay for.
If you like sports, you may not want to choose a university without a basketball court or gym.
Is it near public transportation? This is important if you do not have transportation.
Note that you get what you pay for, if you pay for a Kancil don’t expect a Mercedes service. Nothing wrong with a Kancil, it’s just being realistic with your “purchase” however that does not mean that you should get lousy service from that college.

Studying the Marketing Course at a Top Private University in Malaysia

Marketing is an exciting career and most companies need marketing professionals to bring in the profits. Good marketing professionals must have a strategic mindset with a good understanding of consumer behavior.

Potential marketing students should also be outgoing, like interacting with people, and have a strong

acumen for mathematics as marketing professionals will need to use statistics found in market research to strategise their marketing plans.

Marketing is a form of communication between the brand and and its customers with the goal of selling the product or service to them. Communicating the value of the product or service is a key aspect of marketing. The management process through which goods and services move from concept and finally to the customer.

The marketing process through which goods and services move from concept to the customer. It includes the coordination of four areas called the 4 P’s of marketing:

Product – Identification, selection and development of a product
Price – Determination of its price
Place – Selection of a distribution channel to reach the customer’s place. figuring out placement in order to reach customers. Selecting a distribution channel for the product to reach the customer’s place or a place where the customer can reach the product
Promotion – Development and implementation of a promotional strategy.

Developing a marketing plan is an important way to begin forming this strategy for reaching customers and encouraging them to buy. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

Marketing is different from selling because selling is concerned with the tricks and techniques of getting

people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. Whereas marketing views the entire business process that includes a tightly integrated effort to discover, create, arouse and satisfy customer needs.

Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.

Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.

In other words, marketing has less to do with getting customers to pay for your product as it does

I was confused which university to choose for my studies and contacted EduSpiral. He provided facts & evidence to help me make the right choice. Vivian Chua, Actuarial Science at UCSI University — I was confused which university to choose for my studies and contacted EduSpiral. He provided facts & evidence to help me make the right choice.
Vivian Chua, Actuarial Science at UCSI University

developing a demand for that product and fulfilling the customer’s needs. Good marketing professionals are always in demand in Malaysia and can command high salaries. Many universities in Malaysia offer the degree in marketing therefore it can be confusing to choose the best university that fits you.

What Subjects You Will Study in the Marketing Degree Course at Top Private Universities in Malaysia

EduSpiral has given me great advise to choose the right course.
Jun Sern, KDU University College

Understanding the Consumer
Services Marketing
Marketing in Society
Marketing Communications
Marketing and Globalisation
Marketing Intelligence and Research
B2B Marketing
E-Marketing
Delivering Customer Value
Customer Lifestyle and Behavior
Brand Management
Building Customer Relationship
Global Marketing
Innovation Management and New Product Development
Investigations in Marketing Management
Marketing Decision Making
Marketing Management Project
Marketing People, Places and Performance
Retail Marketing Management
Strategic Marketing Planning
One to One Marketing
Business Research Methods
Relationship Marketing
Strategic Marketing
Current Issues in Marketing
Marketing Promotion

Career Prospects for Marketing Professionals in Malaysia

They can begin work as executives in marketing, customer service, FMCG, business development, public relations, market research, retail management, consultants, account servicing, sales, and more.

Good marketing professionals can earn a lot when they become marketing managers, directors, or as Vice-President.

Top marketing professionals in Malaysia can earn from RM5000-RM20,000 or more a month.

Average Salary for Marketing & Sales Professionals in Malaysia according to the Robert Walters Salary Report

ROLE	CONSUMER	IT&T/INDUSTRIAL
Managing Director	360 – 550k	360 – 550k
Sales Director	300 – 504k	240 – 420k
Marketing Director	312 – 460k	240 – 450k
Communications Director	180 – 265k	180 – 265k
Marketing Manager	180 – 264k	144 – 240k
Communications Manager	108 – 156k	84 – 120k
Market Research Manager	84 – 132k	84 – 130k
Public Relations Manager	72 – 132k	72 – 120k
Sales Manager	72 – 126k	84 – 125k
Business Development Manager	72 – 120k	72 – 180k
Retail Operations Manager	72 – 120k	72 – 120k
Trade Marketing Manager	72 – 120k	72 – 130k
Account Manager	72 – 102k	72 – 102k
Brand Manager	72 – 108k	72 – 102k
Digital Marketing Manager	72 – 108k	72 – 140k
Customer Service Manager	60 – 96k	60 – 96k
NB: Figures are basic salaries exclusive of benefits/bonuses unless otherwise specified

Sales & Marketing Professionals in the Pharmaceuticals Industry Average Salary Per Year in RM in 2015 (Malaysia)

Medical Affairs Manager 120 – 180k
Market Access Manager 96 – 180k
Clinical Research Manager 96 – 156k
Regulatory Affairs Manager 96 – 144k
QA/QC Manager 84 – 120k
SFE Manager 72 – 120k
Medical Scientific Liaison 60 – 96k

Nature of work of Marketing Professionals in Malaysia

Advertising, marketing, promotions, public relations, and sales managers coordinate their companies’ market research, marketing strategy, sales, advertising, promotion, pricing, product development, and public relations activities. Marketing professionals need to be able to work under pressure, adapt quickly to competition, be creative and strategic.

Advertising & Promotions managers. A&P Managers will take care of the branding and advertising needs of the company.

They will liaise with the advertising agency to design the marketing collaterals such as

brochures
flyers
pull-up banners
advertisements in the newspaper or magazine

Various mediums for promotions will be used to promote the product such as:

Newspaper
Internet
Social media
Billboards
Television
Radio
LRT stations
Other mediums

The advertising and promotions manager will ensure that the brand of the company is consistently and

effectively promoted to the public. He or she will work on press releases to shape the public’s perception of the company. Events are organised as well to engage with the public.

Marketing managers. Marketing managers develop the firm’s marketing strategy in detail. With the help of subordinates, including product development managers and market research managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public.

Marketing managers develop pricing strategy to help firms maximize profits and market share while ensuring that the firm’s customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development.

EduSpiral Consultant Services- Your Personal Online Education Advisor

Established since 2009, EduSpiral Consultant Services helps provide information and counselling on courses and private universities in Malaysia.

EduSpiral Consultant Services represents the best colleges and universities in Malaysia offering a wide

We did not know where to go after our STPM results and our friend recommended EduSpiral to us. EduSpiral helped us to make the best choice. Foo Hong, Business at HELP College of Arts and Technology Kuo Qiat, Marketing at UCSI University — We did not know where to go after our STPM results and our friend recommended EduSpiral to us. EduSpiral helped us to make the best choice.
Foo Hong, Business at HELP College of Arts and Technology
Kuo Qiat, Marketing at UCSI University

range of choices for students to choose from. These colleges and universities offer value for money in the quality of education and excellent facilities that you get.

If you are still not sure what to study, please contact us and we will send you a free EduSpiral Career Assessment Form.

Please contact us for more details.

WhatsApp: +601111408838
Wechat/Line: EduSpiral88
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Learn the Essential Elements of Digital Marketing from a Top Degree Course in Malaysia

Increasing Demand for Qualified Digital Marketing Professionals in Malaysia

What do Digital Marketing Professionals do?

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LEVEL 2 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

LEVEL 3 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Study Digital Marketing at Saito University College

Year 1 Subjects for the Digital Marketing degree programme at Saito University College

Year 2 Subjects for the Digital Marketing degree programme at Saito University College

Year 3 Subjects for the Digital Marketing degree programme at Saito University College

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Learn the Essential Elements of Digital Marketing from a Top Degree Course in Malaysia

Choose a Top Private University in Malaysia to Study Digital Marketing

Digital Marketing Degree Course at Asia Pacific University (APU)

LEVEL 1 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

LEVEL 2 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

LEVEL 3 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

UK Dual Award Digital Marketing & Analytics Degree Programme at Taylor’s University

Bachelor of Business (Hons) Marketing Programme at Taylor’s University

Programme Structure for the Bachelor of Business (Hons) Marketing UK Dual Award Programme at Taylor’s University

Study Digital Marketing at Saito University College

Year 1 Subjects for the Digital Marketing degree programme at Saito University College

Year 2 Subjects for the Digital Marketing degree programme at Saito University College

Year 3 Subjects for the Digital Marketing degree programme at Saito University College

Share this:

Like this:

Learn the Essential Elements of Digital Marketing from a Top Degree Course in Malaysia

Choose a Top Private University in Malaysia to Study Digital Marketing

Digital Marketing Degree Course at Asia Pacific University (APU)

LEVEL 1 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

LEVEL 2 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

LEVEL 3 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

UK Dual Award Digital Marketing & Analytics Degree Programme at Taylor’s University

Bachelor of Business (Hons) Marketing Programme at Taylor’s University

Programme Structure for the Bachelor of Business (Hons) Marketing UK Dual Award Programme at Taylor’s University

Study Digital Marketing at Saito University College

Year 1 Subjects for the Digital Marketing degree programme at Saito University College

Year 2 Subjects for the Digital Marketing degree programme at Saito University College

Year 3 Subjects for the Digital Marketing degree programme at Saito University College

Share this:

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Outstanding Private Universities & Colleges in Malaysia to Study Marketing Management

Studying the Marketing Management Degree Course in Malaysia

High Job Demand and Salary for Marketing Professionals in Malaysia

Top Private Universities in Malaysia for the Marketing Course

Education Pathway

Why study marketing?

Who Should Study Marketing?

What Subjects You Will Study in the Marketing Management Degree Course at Top Private Universities in Malaysia

How to Choose the Best Private University in Malaysia to Study Marketing Management?

Recognition & Reputation of the Courses in Malaysia

Academic Quality of the Marketing Courses at the University in Malaysia

Facilities at the University for the Course of Interest in Malaysia

Cost for your Marketing Management Foundation, Diploma or Degree Studies in Malaysia

Student Environment and Activities at the University

Career Prospects for Marketing Management Professionals in Malaysia

Nature of work of Marketing Professionals in Malaysia

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Learn the Essentials of Digital Marketing from Top Private Universities in Malaysia

A Successful Career in Digital Marketing when you Graduate from Top Private Universities in Malaysia

Study Digital Marketing Because there is a Future High Job Demand and Salary in Malaysia

What are the Areas of Digital Marketing Knowledge You Need to Know?

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Learn the Essential Elements of Digital Online Marketing from a Top Degree Course in Malaysia

Choose a Top Private University in Malaysia to Study Digital Online Marketing

Digital Marketing Degree Course at Asia Pacific University (APU)

LEVEL 1 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

LEVEL 2 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)