Top Mass Communication Diploma and Degree Programmes at KDU Penang University College

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Mass communication technically refers to the process of transferring or transmitting a message to a large group of people -typically, this requires the use of some form of media such as newspapers, radio, television, magazines, or the Internet.

Another definition of the term, and perhaps the most common one, refers to an academic study of how messages are relayed to large groups of people instantaneously.

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Study Mass Communication at the Best University in Malaysia

The study of mass communication is centered around how messages persuade and affect the behaviour and opinion of the people receiving the content.

Mass communication has become a very important part of everyday human life. Nowadays we are dependent on mass comm —from morning television news to social media feeds and blog posts; from personalized advertising messages to branded content sponsored by companies to communicate their messages.

Messages sent by mass communicators help inform the public and often help set agendas and public opinion. Mass comm professionals develop messages for a brand, product, company or institution and help the public make informed decisions.

The general public is dependent on mass communication for information about goods and services available for purchase or

use.

Trained mass communication professionals know the best channel for their messages to reach the most people or the people

most interested in the messages.

• Through journalism, mass communicators use newspapers, television, radio, magazines, blogs, websites, mobile apps and social media to reach their publics.
• Through strategic communication, public relations or advertising practitioners craft strategic messages about a product, brand, company or service.

With the diversification and evolution of mass communication, the field has expanded to a wide variety of social media and digital applications.

The use of effective mass communication channels is becoming even more important in today’s fast-paced and global environment. The study and implications of mass communication, as well as the understanding of effective, ethical and diverse messaging, has never been more important.

Students interested in Mass Communication studies should be creative, outgoing, good in languages and communication skills, and a keen eye for new trends.

Choosing the right university to study Mass Communication is important because the student environment will help develop your skills and also language.

If you go to a university where most of the students communicate in Mandarin, you would not be able to improve your English.

Students must choose the best college in Penang or around Malaysia to study Mass Communication so that they can acquire the necessary knowledge, skills and experience to be successful in their career. KDU University College Penang is acknowledged as one of the best colleges in Penang to study mass communication.

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Why Study Mass Communication at KDU University College Penang

• COMPREHENSIVE INDUSTRY BASED SYLLABUS

  

  Learn more with core subjects in all areas of communications. Finds out what suits you best! Master classes with celebrities and industry experts are conducted every semester for KDU University College Utropolis Glenmarie undergraduates. Get knowledge that only industry experts could tell you so that you get ahead of the rest.

• INTERNSHIP STINTS WITH TOP MEDIA AGENCIES
  Get ahead in your resume with 3 month working stints with Malaysia’s top media organisations. The internship stints will open doors and opportunities for people with the right qualifications and skills.
• STATE-OF-ART LEARNING FACILITIES
  Acclimatise with the industry early with facilities such as recording studios, iMac Lab, PR Spin Doctor Lab and a media broadcasting studio. KDU University College Utropolis Glenmarie state-of-the-art learning facilities which provide experience and knowledge found in the industry will enhance and enrich your learning experience.
• INDUSTRY READY AND RECOGNISED
  KDU University College Utropolis Glenmarie programmes produce graduates with a 90% employment rate. KDU’s graduates are sought after in the industry due to our strong industry-ready learning components being built into their programme as well as the fact that they are trained by experts in their fields.
• COURSEWORK ASSESSMENT-BASED DEGREE PROGRAMME
  KDU University College Utropolis Glenmarie’s degree programme is coursework assessment-based. It is suitable for both full-time students and working adults. The coursework assignments are for suitable undergraduates who like to work independently and are self motivated.

Comprehensive industry-based Mass Communication syllabus at KDU University College Penang

At KDU University College Penang, you learn more with their comprehensive core subjects in all areas of communication. Master

classes with celebrities and industry experts are conducted every semester for KDU University College undergraduates. Students will get knowledge that only industry experts could share you so that you get ahead of the rest.

KDU University College’s programmes produce graduates with a 90% employment rate. Their graduates are sought after in the industry due to our strong industry ready learning components built into our programme and trained by experts in their fields.

The mass comm degree program at KDU University College Penang is coursework assessment-based. It is suitable for both fulltime students and working adults. The coursework assignments are hands on thus will provide graduates who are able to work independently and are self motivated.

Upon completion of the Diploma in Mass Communication at KDU University College Penang, graduates can enter into Year 2 of the Northumbria University, UK 3+0 Bsc (Hons) in Communication and Public Relations which is also offered at KDU. Northumbria University is a top 40 ranked university in the UK.

Diploma in Mass Communication at KDU University College Penang

Year 1 Diploma in Mass Comm Subjects at KDU University College Penang

• Introduction to Mass Communication
• Public Speaking Skills
• Writing and Referencing Skills
• Principles of Public Relations
• Introduction to Sociology
• Introduction to Computing and Information Technology
• Principles of Advertising
• Media Research Methods
• Media, Culture & Society
• Introduction to Radio Production
• News Writing & Reporting for Print Media
• Introduction to Film Studies
• Mass Media Law

Year 2 Diploma in Mass Comm Subjects at KDU University College Penang

• Photo Communication
• Organizational Communication
• Principles of Copywriting
• Consumer Behaviour
• Creative Strategy
• Media Planning
• Desktop Publishing
• Multimedia and Web Development
• News Writing for Electronic Media
• Personal Development & Leadership Skills I
• Personal Development & Leadership Skills II
• Practical Training

Many Jobs for Graduates in Mass Communication in Malaysia

• Broadcasting (TV & Radio): Newscaster, Broadcast Journalist, Producer, Director, Editor, Station producer, Disc-Jockey.
• Film: Director, Producer, Assistant Director, Production Manager, Director of Photography, Script Writer.
• Advertising: Copywriter, Media Planner, Media Buyer, Account Manager, Brand Manager, Art Director.
• Photography: Visual Communicator, Editor, Photographer.
• Print (Magazines & Newspapers): Journalist, Publisher, Editor, Researcher, Reporter, Media Critic.
• Multimedia: Web Content Designer / Writer, Web Journalist, Internet Advertising.
• Marketing Communication: Public Relations, Advertising, Corporate Communication, Media Management, Planning and Promotions
• Consultancy: Consultant, Analyst, Information Officer, Spokesperson, Project Manager, Product Development Director
• Education & Training: Academician, Program Counsellor, Trainer, Customer Care Executive, Public Service Executive, Project Manager for Non-Profit & Governmental Organisations

KDU University College Penang

KDU College Penang (KDU Penang) began its chapter when it opened its door to its first batch of students in 1991. All

its programmes are accredited by the Malaysian Qualifications Agency.

Now, sitting proudly at Jalan Anson, KDU University Penang houses more than 2,500 students who hail from neighbouring states in the Northern Region as well as foreign countries such as Thailand, Indonesia, Korea, China, Mongolia, Japan and Europe.

KDU Penang was twice conferred an all-round 5-star College status by Ministry of Education (MOE) MyQuest Audit and boasts of state-of-the-art facilities which include industry-standard 5 star kitchens, a Recording Studio, Art Gallery and Design Studios, VLSI engineering labs, Games and Multimedia Computing Design Labs, Business Boardrooms and Lounge, Mock Hotel Suites and many more.

KDU prides itself with its impressive alumni of more than 45,000 graduates. Many have successfully transferred to universities around the world to further their studies and have emerged as top students from these universities to become competent graduates who excel in their workplace.

All these helps ensure that every KDU student is well prepared to be gainfully employed upon graduation – an indisputable fact that has strengthened the institution’s impressive graduate employment ratio record.

Students interested to register at KDU University College Penang may go to this link. Affordable Accommodation is provided. Scholarships are available.

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Please fill up the form for more information. If you do not give your mobile number or full name as in IC, your query will not be answered. Please make sure you give a correct email address and check your email including the SPAM or JUNK email folder within 48 hours as we will email you the information.