Learn the Essential Elements of Digital Marketing from a Top Degree  Course in Malaysia

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All the online ads you see, the content you read, and the images you see online on your Facebook, Instagram, Email, Google Search, etc are related to the work of a digital marketer. With more businesses going online to promote their products and services, the demand for qualified and trained professionals in Digital Marketing has increased and will continue to increase.

According to Facebook and Bain & Company who released a recent study titled ‘Digital Consumers of Tomorrow, Here Today’, higher spending power and a heightened preference for contactless transactions will continue to drive the exponential growth of the digital economy in the region. In short, Southeast Asia is expected to see more digital consumers by the end of 2020.

The research found that Malaysia has the highest percentage of digital consumers with 83 percent of its population of those aged 15 and above. 48 percent of them switched to purchasing mostly online in the past year.

Students interested in Marketing should make the shift to study Digital Marketing instead of pursuing studies in traditional marketing methods. When you graduate, you will find that you will be at a disadvantage to Digital Marketing graduates. It is important for you to check out the courses offered by the universities in order to make sure that they are up to date and relevant to your future career in Marketing and Digital Marketing.

In addition to studying the fundamentals of marketing, a Digital Marketing course will supply you with an introduction to essential digital marketing specialisms, from mobile marketing and social networks marketing to Email marketing, Pay Per Click marketing and SEO.

Read on to find out what are the subjects are course content for Digital Marketing at 3 top private universities in Malaysia.

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For more information on which university is the best for Digital Marketing in Malaysia contact 01111408838

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Choose a Top Private University in Malaysia to Study Digital Marketing

There is a massive demand for digital marketing professionals in Malaysia. Because of the high demand, the pay for digital marketing roles is also high.

Companies know how beneficial the internet and digital platforms are. Digital marketing lets them reach a wider audience, scale their business further, and generate more revenue.

Digital marketers have ample knowledge of multiple online tools and platform, and requires a unique combination of both creativity and technical knowledge. You will be writing eye-catching headlines for ad campaigns to reach the intended target audience, as well as checking the analytics of the campaign to ensure that its on the right track.

Setting up a business online, running ad campaigns, developing content strategies are a few of the tasks a digital marketing expert does to provide such results.

As you can see the job of a Digital Marketing professional requires wide knowledge, creativity and practical skills. A top private university in Malaysia with years of experience can help equip you with the necessary skills for you to be successful in this exciting and challenging career. I have compiled the subjects for 3 top private universities offering the Digital Marketing degree course to help you choose the best one that fits you. Students can also WhatsApp me for further guidance and insight.

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Digital Marketing Degree Course at Asia Pacific University (APU)

The Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing degree program at the top ranked  Asia Pacific University (APU) in Malaysia is specifically designed to provide with:

• An understanding of theories and concepts that underpin effective marketing and the practical skills required to commence a dynamic career in digital marketing.
• A comprehensive understanding of frameworks and strategic planning techniques for the management of business information analytics in the marketing arena.
• Familiarity with a broad range of digital marketing technologies and how they are applied in practically infused digitized settings.
• The ability to critically evaluate and recommend appropriate digital tools and techniques in utilising the plethora of social media platforms in optimizing market potential.

LEVEL 1 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

APU will also expose them towards business & communication skills, computing & IT skills, quantitative skills and independent learning. All Business Management programmes have a common first year so that they are exposed to solid grounding in business management theories and practices.

Students will learn fundamental essential skills required by every business management professional, and the basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship, Marketing, People Management and Accounting.

Common Modules

• Introduction to Management
• Accounting Skills
• Business and Communications Skills
• Business Economics
• Computing and IT in the Workplace
• Fundamentals of Entrepreneurship
• Business Law
• Marketing
• People Management
• Quantitative Skills

LEVEL 2 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

 

A broader range of skills will be learnt, in which students will gain a better understanding of the broad range of digital tools, and the specialized skills to apply frameworks and planning techniques for the interactive digital marketing.

They will gain solid understanding of the support of digital marketing in modern organizational operations. We will further nurture their creativity and innovation as well as independent learning to prepare them for the digitally spherical marketing environments.

Common Modules

• Business Ethics and Governance
• Creativity and Innovation
• International Culture and Communications
• Business Research Methods

Specialised Modules

• Integrated Marketing Communications 1
• B2B Marketing
• Delivering Customer Value
• Consumer Behaviour
• Marketing Intelligence and Research
• Digital Marketing
• Probability & Statistical Modelling
• Human-Computer Interaction

INTERNSHIP (16 WEEKS)

Students will undertake a short Internship/ Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment

LEVEL 3 Subjects for the Bachelor of Arts (Hons) Marketing Management with Specialism in Digital Marketing Degree course at Asia Pacific University (APU)

Students will make use of their previous studies and industrial experience to extend their familiarity of digital marketing strategies, discovering new opportunities, exploiting competitive advantage and decision making processes, with aims to groom them as digitally savvy marketing specialist.

A final year project requires them to take a hands on digital marketing project so as to apply all the expertise and skills acquired from both the classroom and internship settings. The successful completion of the final year project is a testament of the student’s ability to face the major digital marketing scenarios with confidence and dexterity.

Specialised Modules

• Brand Management
• Building Customer Relationship
• Global Marketing
• Innovation Management and New Product Development
• Integrated Marketing Communications
• Investigations in Marketing Management
• Marketing Decision Making
• Marketing Management Project
• Strategic Marketing Planning
• Behavioural Science & Marketing Analytics
• Enabling Technologies for Digital Marketing

MQA Compulsory Subjects

• Ethnic Relations (M’sian Students)
• Islamic & Asian Civilisation (M’sian Students)
• Workplace Professional Communication Skills
• Employee & Employment Trends
• Co-Curriculum

(*All students are required to successfully complete the General Studies modules as stipulated by the Malaysian Qualification Agency upon graduation)

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UK Dual Award Digital Marketing & Analytics Degree Programme at Taylor’s University

Officially upgraded to University in September 2010, Taylor’s is one of Malaysia’s top private universities. Over 70% of Taylors University’s graduates are employed within 2 months. In addition, the university has strong partnerships with 3,000+ career partners in Malaysia and globally. These are just some of the reasons that Taylor’s University is one of the best universities in Malaysia for you to study the degree in Digital Marketing.

Ultimately, graduates will be groomed with essential knowledge and skills to manage key business functions that will drive strategy, and be prepared for executive positions as well as the ability to build businesses.This degree programme is designed to equip students with the in-depth understanding of business administration concepts and practices, which encompasses all aspects of owning and operating a business. This includes the entire spectrum from business management, to marketing of goods and services.

Students will learn and be equipped with ability to examine the current market landscape, identify new revenue opportunities and leverage on digital marketing channels such as search engines, social media, electronic direct mail (EDM) and other digital platforms to connect with prospective customers through this programme. This helps to give the creative, fluid side of digital marketing a data-driven foundation to help businesses build a profitable and scalable marketing strategy.

Students who pursue the Digital Marketing and Analytics specialisation under Taylor’s Bachelor of Business (Hons) will also be awarded with an additional SAS Joint Certification with Taylor’s University upon graduation. SAS is a globally recognised analytics software adopted by renowned companies across more than 140 countries to help transform data into intelligence. Possessing the knowledge of SAS is extremely useful in enhancing the employability for business students especially in the data driven industries.

Bachelor of Business (Hons) Marketing Programme at Taylor’s University

The Bachelor of Business (Hons) Digital Marketing & Analytics Programme at Taylor’s University is designed to equip students with the latest theories and practices in business marketing, including the ability to understand consumers’ needs, design products, conceive brand strategies, perform market research, pricing and placement strategies, as well as gain insight into the world of e-marketing and integrated communications.

The Digital Marketing & Analytics subjects will cover the following areas of study:

• Essentials of Big Data and Data Analytics
• Market Intelligence and Data Visualisation
• Social Media Analytics
• Social Media Marketing
• Marketing Analytics
• Interactive Digital Marketing

Essentials of Big Data and Data AnalyticsThe Digital Marketing and Analytics specialisation envelops the essential analytic skills in translating customer behaviour into actionable business data and knowledge in embracing the power of the digital marketing ecosystem to acquire customers.

This course provides an essential analytics framework for becoming a smarter enterprise and shows through case studies how we can derive value from analytics throughout business strategies. Predictive modelling techniques are introduced to give students a foundation to what they will be expecting in the world of data science.

Market Intelligence and Data Visualisation

This course provides an essential visualisation framework for becoming a smarter enterprise and shows through case studies how we can find new insights from visualisation. Dashboards and data modelling are introduced to give students a foundation to what they will be expecting in the world of data science.

The learning and teaching approach for the module will be case based learning and problem-based learning.In this course, participants are introduced the dimension of Market Intelligence and visualisation.

Participants can learn to appreciate the intelligence ecosystem in marketing and managed data from various sources using visualisation dashboards that can help their companies make important decisions. The course combines the use of classroom delivery, classroom discussion and hands-on data mining tools in a business-oriented environment.

Social Media Analytics

Social media applications are changing business development and market competitiveness. From raising a company’s profile to improving client and customer relations, this rapidly evolving sector has already affected the way many businesses work. This course introduces social media analytics by covering all the major aspects of Social Media Network (SNS) analytics platforms. This module will give you an understanding of existing and emerging analytics platforms and the ability to assess the impact of social media on business management.

Social Media Marketing

Lecture Theatre at Taylor’s University

This course provides an introduction to social media marketing by covering all the major Social Media Network (SNS) platforms. Students will also learn how the effectiveness of social media marketing campaigns can be measured and implemented. This course combines the essential theories with practical applications and covers core areas such as strategic planning for SNS applications, integrating the SNS platforms into the brands, marketing communications that will harness the potential of social media data to yield powerful consumer insights.

Marketing Analytics

The use of analytics has become an essential part of a marketer’s digital toolkit. With the increased number of digital users and the proliferation of devices, platforms, and applications through which consumers could buy and consume products and services, marketers are presented with a number of new challenges to better understand and satisfy customer behaviour. This course is designed to help students understand the role of market research, data, information systems, analytics and the ethical and social responsibility issues surrounding the handling of consumer data.

Interactive Digital Marketing

Computer lab at Taylor’s University

This module provides a platform for students to explore fundamentals and key concepts of digital marketing. It provides students with ideas in formulating digital marketing strategy as well as exposures on how companies attain digital marketing objectives by employing different types of digital platforms and technologies.

The module relates the roles and importance of digital marketing to the business through case studies and other reading resources. Through this module, students will learn to plan and develop digital marketing strategy by understanding the success factors of digital marketing pratices that utilise digital media channels effectively.

Programme Structure for the Bachelor of Business (Hons) Marketing UK Dual Award Programme at Taylor’s University

This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.PRIMARY MAJOR

Common Core

• Business Communication
• Business Law
• Introduction to Accounting

Discipline Core

• Interactive and Digital Marketing
• E-Commerce
• Consumer Behavior
• Market Analysis and Decision Making
• Social Media Marketing
• Integrated Marketing Communications
• Market Intelligence and Data Visualization
• Social Media Analytics
• Essentials of Big Data and Data Analytics
• Marketing Analytics

COMPLEMENTARY STUDIES

The Complementary Studies component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

UNIVERSITY CORE

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

• Community Service Initiative
• Hubungan Etnik / Malaysian Studies 3
• Life Skills for Success & Well-Being
• Millennials in Malaysia: Team Dynamics & Relationship Management
• Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2

*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.

**All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

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Study Digital Marketing at Saito University College

 

The Digital Marketing degree programme at Saito University College programme aims to study the importance of managing all aspects of a business organization, specifically in the area of digital marketing. In the growing digital era, the need for businesses to adopt digital strategies is widely spread, and students with a digital marketing background will be equipped with the necessary knowledge and skills required by industries today.

The overall goal of this programme is to find a balance between the different areas of digital marketing with the various functions of a business organization. It is to promote digital marketing as an essential aspect in business studies and management.

Students will learn the existing theories of marketing with the new concept of digital marketing, social media marketing, search marketing, and content marketing. They will also learn to apply their knowledge and skills through various projects and assignments using real case studies from the industry.

This programme is catered to develop students with communication skills and critical thinking through group work and projects with external industries and stakeholders.

Year 1 Subjects for the Digital Marketing degree programme at Saito University College

• Principles of Marketing
• Principles of Management
• Business English
• TITAS / Bahasa Melayu Komunikasi 2
• Accounting
• Microeconomics
• Business Management
• Management Information Systems
• Hubungan Etnik / Pengajian Malaysia 3
• Business Mathematics
• Kemahiran Kepimpinan dan Hubungan Insan /
• Entrepreneurship
• Critical Thinking

Year 2 Subjects for the Digital Marketing degree programme at Saito University College

• Consumer Behaviour
• Macroeconomics
• Ekonomi Malaysia / Perlembagaan dan Masyarakat Malaysia
• Business Writing
• Financial Management
• Transport and Logistics
• Digital Marketing
• Brand Management
• Social Media and Mobile Marketing
• Business Law
• Khidmat Masyarakat / Aktiviti Ko-kurikulum
• Web Design

Year 3 Subjects for the Digital Marketing degree programme at Saito University College

• Academic and Professional Development
• Electronic Marketing
• Effective Marketing Communications
• Digital Content Marketing
• Search and Email Marketing
• Strategy for Marketing Management
• Business Consultancy/ Management Project
• International Marketing
• Digital Marketing Planning and Strategy
• Big Data and Emerging Innovation