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Mass communication is “the process by which a person, group of people, or large organization creates a message and transmits it through some type of medium to a large, anonymous, heterogenous audience.” Mass communication is regularly associated with media influence or media effects, and media studies. A top private university in Malaysia would have the necessary resources to equip you with the skills to succeed in this fast paced and exciting high in demand career.

In Malaysia, the study of mass communication is often associated with the practical applications of journalism (Print media), television and radio broadcasting, film, public relations, or advertising. With the diversification of media options, the study of communication has extended to include social media and new media, which have stronger feedback models than traditional media sources. While the field of mass communication is continually evolving, the following four fields are generally considered the major areas of study within mass communication.

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Studying Mass Communication at Top Private Universities & Colleges in Malaysia

Students after SPM, UEC, O-Levels, STPM or A-Levels interested in studying Mass Communication should be good in languages, like to socialise with people, have an outgoing personality, possess strategic thinking, like to write, organise events, a creative mind, and possess lots of energy. A good command of the English language is very important for a successful career in Marketing Communication, Mass Communication, Public Relations, Advertising and Events Management.

Mass Communication basically is the process of coming up with a message and sharing this message to a large group of people at the same time through the right communication channel. The channels includes media such as newspapers, magazines, television, cinema, radio, billboards, or the Internet.

What you post onto the Facebook or Youtube is communicating to a large group of people. Students learn the history and cultural effects of newspapers, magazines, radio, television, film, and other media on society. The 5 basic areas of study are advertising, public relations, broadcasting, journalism and communication. In order, to be successful in the career in mass communication, students must choose the best universities in Malaysia to study this course. You need to equip yourself with the necessary knowledge and skills. The cheapest university would not be able to provide such skills that you need.

The 5 basic areas of study in mass communication are:

1. advertising
2. public relations
3. broadcasting
4. journalism
5. communication

Advertising

Advertising, in relation to mass communication, refers to marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. Because advertising generally takes place through some form of mass media, such as television, studying the effects and methods of advertising is relevant to the study of mass communication. Advertising is the paid, impersonal, one-way marketing of persuasive information from a sponsor. Through mass communication channels, the sponsor promotes the adoption of goods, services or ideas. Advertisers have full control of the message being sent to their audience.

Broadcasting

Broadcasting is the act of transmitting audio and/or visual content through a communication medium, such as radio, television, or film. In the study of mass communication, broadcasting can refer to the practical study of how to produce communication content, such as how to produce a television or radio program. When broadcasting through radio and television, the entertainment and information can be distributed by wire and wireless to other radio stations, television stations, and networks. The channels offer informative and entertaining content of general and specific interest. Along with radio and television broadcasting, those presenting the information could present the information live or recorded.

Journalism

Journalism, is the collection, verification, presentation, and editing of news for presentation through the media, in this sense, refers to the study of the product and production of news. The study of journalism involves looking at how news is produced, and how it is disseminated to the public through mass media outlets such as newspapers, news channel, radio station, television station, and more recently, e-readers and smartphones. The information provided pertains to current events, trends, issues, and people.

Public Relations

Public relations is the process of providing information to the public in order to present a specific view of a product or organization. Public relations differs from advertising in that it is less obtrusive, and aimed at providing a more comprehensive opinion to a large audience in order to shape public opinion. Unlike advertising, public relations professionals only have control until the message is related to media gatekeepers who decide where to pass the information on to the audience.[6]

Mass Communications

Although the job of an objective journalist reporting world events and that of an advertising executive promoting a product may seem worlds apart, both these professionals may have backgrounds in mass communications.

Mass communication is the transmission of information to large numbers of people through the mass media. Mass media includes newspapers, magazines, television, radio, film, websites, and any technology that allows the dissemination of information to the public. Within the mass media are channels or vehicles of mass communication. These channels include news reports, books, movies, television programs, music videos, advertisements, and articles in magazines and newspapers and on websites.

Mass communication is mostly a one-way process, with little feedback from the audience, although the

Internet is bringing some change, with options that allow people to comment or otherwise provide feedback.

The field of mass communication includes:

• Advertising
• Corporate and institutional media (producing visual, audio, written, and multimedia materials for training and instruction, internal and external communications, sales, and public relations)
• Electronic media
• Journalism (magazines, newspapers, print, electronic, television, radio, broadcast)
• Production management
• Public relations
• Telecommunications (news or production)
• Visual communications (graphic design, production design, photography, video)

Education and Degree Options at Top Private Universities & Colleges in Malaysia

Those serious about getting started in the field of communications should consider one of the top private universities and colleges in Malaysia offering programs in communications, advertising, broadcasting, journalism, mass communication, and related areas of study.

Diploma in Mass Communication courses are available for students after SPM or O-Levels. Today, more employers are looking for people with bachelor degrees, therefore, diploma graduates should continue on their studies after completion.

Most bachelor degrees in mass communications in Malaysia offer a choice of specializations, ranging from journalism to public relations to advertising. Some communication programmes in Malaysia are broad-based, while others are more focused.

Degrees in journalism are also available at top private universities and colleges in Malaysia, as are degrees in media studies. Media studies degrees tend to focus more on the operation of mass media, but specifics vary by school. Some schools combine studies in mass communication and mass media. Students should look at the subjects offered at top universities and college in Malaysia to see which ones fit their career goals.

• Advertising, including options in areas such as art direction, brand management, copywriting, strategy, or creative technology
• Media studies, including courses such as mass communication theory, media history, media law and ethics, public opinion, research methods, sports or politics and media, women and media, and production work in film, audio, video, and digital media
• Strategic communication management focuses on the management of communication in an organization
• Professional media practice, which could include media message design, media policy, and media management

Choose the Best Private Universities and Colleges in Malaysia to Study Mass Communication

It is important to choose the best private universities and colleges in Malaysia to ensure that you get the necessary training and skills to succeed in the competitive workforce.

Choosing a private university with an English-speaking student environment will help you to improve your language skills.

The university should also be equipped with the necessary facilities such as recording studio, photo studio, computer lab and some have Mac Computers. Experienced & qualified lecturers are essential to equip you with the necessary knowledge and skills to succeed in the mass communication career.

Top Mass Communication Programmes at the Best Private Universities in Malaysia

Malaysia’s private universities and colleges best for Mass Communication or Marketing Communications are:

1. Taylor’s University
2. University of Wollongong (UOW) Malaysia KDU, Utropolis Glenmarie
3. Asia Pacific University (APU)
4. HELP University
5. UOWM KDU Penang
6. Multimedia University (MMU)

Education Pathway

Students with SPM or O-Levels qualifications may enter either into the Foundation in Arts or Foundation in Communication before continuing on to the Mass Communication degree course. You will need at least 5 credits.

The other path is to take the Diploma in Mass Communication which is 2 years in duration. Upon completion you will then gain advanced standing into Year 2 of the Degree programme. In addition, you are able to transfer your diploma credits to another university to continue your degree studies. Entry into year 2 will depend on the exemptions.

Those who have completed a recognised Pre-University Programme may enter into Year 1 of the degree course with the relevant results.

Mass Communication Skills that you will Gain at Top Private Universities & Colleges in Malaysia

Mass communication educational programs at private universities & colleges in Malaysia teach many skills useful not only in fields directly related to mass communications but also for many other professions. These skills include:

• Communication: Verbal and writing skills to organize and express ideas clearly and appropriately, observation skills, the ability to evaluate ideas and content, and the abilities to inform, explain, influence, persuade, mediate, and negotiate
• Attention to detail and organizational skills: Planning, working both as part of a team and independently, meeting deadlines, striving for accuracy, being accountable, and making decisions
• Critical thinking and how to use independent, objective, and precise reasoning
• Creativity: Designing projects, generating and adapting ideas, developing programs, evaluating situations, and presenting information and data
• Problem solving: How to look at complex problems, understanding both the whole picture and its individual parts, recognizing patterns, using analytical and intuitive skills, and evaluating and monitoring results
• Research and analysis of information and data
  The ability to understand diverse cultural, social, legal, and ethical considerations in mass communication processes

Career Options for Mass Communication Graduates in Malaysia

Many career options are available with a degree in mass communications. Graduates from top private universities and colleges in Malaysia can work in the following areas:

• Advertising/Marketing: Account manager, advertising salesperson, designer, graphics and production specialist, Information specialist, marketing communications trainee, media buyer or planner, promotion representative, publicity director
• Business: Account coordinator, assistant buyer, business manager, customer service representative, information specialist, research analyst, sales representative
• Broadcasting, cable, and corporate video: Broadcast technician, director, disc jockey, engineer, film editor, floor manager, lighting director, news director, newscaster, producer, production manager or supervisor, program director, scriptwriter, sound mixer, special effects specialist, station manager, technical director, video graphics artist
• Journalism: Assignment editor, columnist, critic, editor, news analyst, news director, newspaper editor, photojournalist, print coordinator, proofreader, reporter, sports director, videographer, writer
• Publishing: Booking agent, literary agent, editor, writer
• Other: Community affairs director, event coordinator, photographer, program administrator, public relations representative

What you can work as in Mass Communication in Malaysia

Graduates in mass comm can find jobs in the news media, advertising or public relations agencies, publishing houses, and research institutes. Mass Comm graduates can also pursue careers in broadcasting, film, media, advertising, public

relations, corporate communication, journalism, event management or photojournalism. There are thousands of jobs out there for mass comm graduates. Almost every medium and large company need at least one Public Relations staff.

You can work as a Public Relations executive in many types of industries such as banks, property, hotels, hospitals, private colleges & universities, financial institutions, restaurants, etc.

• Marketing planning
• Advertising
• Public relations
• Event marketing
• Broadcasting and publishing
• Investor relations
• Sales and promotions
• Database marketing
• Market research
• Non-profit organisations
• Branding and product planning
• Client servicing
• Media planning and buying
• Copywriting

Career Prospects for Mass Communication Graduates in Malaysia

• Corporate Relations
• Public Relations
• Event Management
• Campaign Management
• Account Servicing
• Business Development
• Market Analysis
• Editorial Management
• Feature Writing
• News Reporting
• Visual Development
• Brand Development
• Broadcast Producer
• Visual Director
• Photojournalist