Written by EduSpiral Consultant Services For more information contact 01111408838

Public relations is the professional management of external and internal communications to build the reputation of a company or cause. Today’s PR Specialists work on developing beneficial relationships in cities, governments, corporations, consumers, media, charities and communities to manage the relationships and communication channels.

Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience.

A degree in Public Relations or related course like Mass Communication or Event Management will prepare students to acquire the skills to work as a Public Relations (PR) or Marketing Communications (Marcomm) professional in Malaysia. Language and communications skills are important factors in this career therefore students should consider private universities with an English-speaking student environment.

For more information contact 01111408838

Please fill up the Form below and I will WhatsApp you and provide you with sound advise on how to choose the best private university or college in Malaysia to study at. If you do not give your mobile number or full name as in IC, your query will not be answered. Our knowledgeable & experienced counsellor will send you a message on WhatsApp & provide assistance from there.

Top Private Universities in Malaysia for the Public Relations Degree Programme

Premier private universities offering degree programmes in Public Relations (PR) or Marketing Communications (Marcomm) are:

1. Taylor’s University
2. University of Wollongong (UOW) Malaysia KDU, Utropolis Glenmarie
3. HELP University

In order to work in Public Relations or Marketing Communications, students could also go for degree programmes in Mass Communication, Advertising or Media. First rate private universities  in Malaysia to study a degree leading to a career in Public Relations or Marketing Communications are:

1. Taylor’s University
2. University of Wollongong (UOW) Malaysia KDU, Utropolis Glenmarie
3. Asia Pacific University (APU)
4. HELP University
5. UOWM KDU Penang
6. Multimedia University (MMU)

Studying Public Relations at Leading Private Universities in Malaysia

Public relations is the process of providing information to the public in order to present a specific view of a product or organization. Public relations differs from advertising in that it is less obtrusive, and aimed at providing a more comprehensive opinion to a large audience in order to shape public opinion. Unlike advertising, public relations professionals only have control until the message is related to media gatekeepers who decide where to pass the information on to the audience

Public relations is the professional management of external and internal communications to build the reputation of a company or cause. Today’s PR Specialists work on developing beneficial relationships in cities, governments, corporations, consumers, media, charities and communities to manage the relationships and communication channels.

Public relations (PR) is the way organisations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience.

The PR Specialist uses a wide variety of communication tools and techniques such as the press releases, newsletters, public events, conventions, newspapers, billboards, blogs, social media, websites, TV, radio, etc.

The business world is very competitive and in order to win new customers and keep the existing ones, companies have to set themselves apart from the competition. But they also need to create and maintain a positive public image.

A PR specialist or firm helps them both create and maintain a good reputation among both the media and the customers by communicating in their behalf and presenting their products, services and the overall brand in a positive manner they will remember. A positive public image helps create a strong relationship with the customers which in turn increases the sales.

What will you Study in the Public Relations or Marketing Communications Degree?

Students should note that although the title of the degree may be the same but the subjects offered and the focus of the degree programme is different for each university. Students should look at the subjects offered to see if they meet your career goals. Below is a sample of the subjects that is offered at top private universities in Malaysia:

• Introduction to Mass Communication
• Visual Communication
• Critical & Creative Thinking
• Communication Theory
• Innovative Media
• Media Writing
• Intercultural Communication
• Communication Research Fundamentals
• Publicity & Media Relations
• Public Relations Principles
• Promotional Writing
• Media Law & Ethics
• Public Relations Consultancy
• Strategic Management
• Entrepreneurship
• International Marketing
• Public Relations Techniques
• Public Relations Foundation
• Internet Marketing
• Services Marketing
• Public Relations Consultancy
• Cross-Cultural Communication
• Retail Marketing and Distribution
• Digital Communication Management
• Introduction to Public Relations Law
• Media Relations
• Financial Public Relations
• Public Relations Consultancy
• Professional Media Workshop
• Corporate Public Relations

How is the Public Relations Degree  Assessed?

Assessment for the Public Relations degree course will vary from university to university. Generally, it will contain a mix of coursework, assignments, quizzes and exams.

The coursework could cover different assessment tasks such as projects, assignments, laboratory work, presentations, tests, and others as assigned throughout each semester. The final examination is conducted at the end of each semester. The assessments are subject to quality assurance procedures to maintain high standards and ensuring fair assessment.

The Public Relations degree programme provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will experience active engagement with the industry and provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. Some universities provide hands-on exposure to real campaigns, real clients and industry members.

In addition, students will undergo an internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions.

What is the Education Pathway into the Public Relations Degree?

Students after SPM or IGCSE O-Levels with at least 5 credits may go to the Best private universities & colleges in Malaysia offering the Foundation in Communication or Foundation in Arts. Students can choose top private universities for the Foundation in Communication like Taylor’s University. and Multimedia University (MMU) or for Foundation in Arts, they can go to the following universities:

1. Taylor’s University
2. UOWM KDU University College, Utropolis Glenmarie
3. HELP University
4. UOWM KDU Penang

After completing the Foundation, you can continue on to the 3-year degree in Public Relations or Marketing Communications.

Alternatively, students with at least 3 credits can go for the 2-year Diploma in Mass Communication and then enter into Year 2 of the degree course.

What are the Entry Requirements?

Students after SPM or IGCSE O-Levels will need at least 5Cs including English and Passes in BM and Sejarah to enter the Foundation course. To enter the Diploma in Mass Communication, you will need at least 3Cs including English.

To enter the Public Relations degree, students will need the following:

• Foundation in Arts 
  • Pass with min. CGPA 2.00
• Foundation in Communication
  • Pass with min. CGPA 2.00
• Diploma in Communication 
  • Pass with min. CGPA 2.00
• A-Levels
  • At least 2 Principal Passes in any subject
• Sijil Tinggi Persekolahan Malaysia (STPM)
  • Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject