Outstanding University in Malaysia for Bachelor of Mass Communication (Hons) (Broadcasting) at Taylor’s University
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Taylor’s University top Bachelor of Mass Communication (Hons) (Broadcasting) degree programme exposes students to a broad spectrum of broadcasting areas, including script writing, multimedia creation, video shooting and editing, audio recording, directing and producing programmes to inform, entertain or shape society at large.
Students after SPM or O-Levels who are sure of taking mass communication may go for the Diploma in Communication or Foundation in Communication at Taylor’s University. The Foundation is 1 year while the Diploma will take 2 years and you will enter into Year 2 of the degree programme.
Students may choose 5 mass communication majors for their degree at Taylor’s University. The majors are Advertising, Broadcasting, Public Relations, Public Relations & Event Management or Public Relations & Marketing. Students who are not sure of which arts-related course may take the Foundation in Arts at Taylor’s. Taylor’s University is acknowledged to be the best university for mass communication & broadcasting in Malaysia having won many awards and an excellent industry-centred curriculum.
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The Bachelor of Mass Communication (Hons) (Broadcasting) Programme in Malaysia at Taylor’s University
Taylor’s University Broadcasting degree programme exposes students to a broad spectrum of broadcasting areas, including script writing, multimedia creation, video shooting and editing, audio recording, directing and producing programmes to inform, entertain or shape society at large.
Taylor’s students will work with industry-standard facilities such as the audio & video editing laboratory, and audio recording & broadcasting studio, providing exposure to latest software and practical experience with relevant equipment. Students are also trained to use the latest industry-standard software such as Final Cut Pro and Pro Tool.
The Bachelor of Mass Communication (Hons) (Broadcasting) degree programme at Taylor’s University has a Journalism minor where students will explore different reporting styles and publications. In addition, students will undergo a 10-12 week internship experience with production houses, broadcasting firms or media agencies provide real life experience and understanding of the various job functions.
Students will also receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.
YEAR 1 Subjects for the Bachelor of Mass Communication (Hons) (Broadcasting) at Taylor’s University
Semester 1
- Introduction to Mass Communication
- Visual Communication
- Critical & Creative Thinking
- Communication Theory
- MPU (U1A)*
Semester 2
- Innovative Media
- Media Writing
- Intercultural Communication
- Communication Research Fundamentals
- MPU (U1B)*
- Short Semester
- Elective l
- MPU (U2)*
- MPU (U3)*
YEAR 2 Subjects for the Bachelor of Mass Communication (Hons) (Broadcasting) at Taylor’s University
Semester 3
- Audience Studies
- Broadcasting Principles
- Writing for Broadcast
- Minor I
- Minor II
Semester 4
- Interactive Media
- Radio & TV Production
- Minor III
- Minor IV
- Minor V
- Short Semester
- Broadcast Performance
- Elective II
- MPU (U4)*
YEAR 3 Subjects for the Bachelor of Mass Communication (Hons) (Broadcasting) at Taylor’s University
Electives
Short Semester (Elective I)
- Introduction to Management
- Performing Arts
- Illustration & Visual Narrative
Short Semester (Elective II)
- Entrepreneurship
- Photography
- Film Studies
- Mobile Applications Development
Minor
Public Relations
- Public Relations Principles
- Promotional Writing
- Publicity & Media Relations
- Crisis Management
- Organisational Communication
- Financial PR
Advertising
- Advertising Principles
- Creative Copywriting
- Advertising Design & Execution
- Consumer Behavior
- Brand Management
- Media Strategy
Journalism
- Social Psychology for Communication
- Photo Journalism
- Print News Reporting
- Creative Writing
- Reporting for New Media
- Newspaper & Magazine Production
Minors:
Students are required to complete the 6 modules within the same minor.
NOTE:
* The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
Career Options for Broadcasting Graduates from Taylor’s University
- Audio Specialist
- News Anchorman
- Radio Announcer
- Radio Director
- Radio Producer
- Script Writer
- TV Director
- TV Host
- TV Producer
- Visual Specialist
UK Dual Award from the University of the West of England (UWE), Bristol, U.K.
The School of Communication at Taylor’s University offers dual award degree programmes in
collaboration with the University of the West of England (UWE), UK. A quality review committee, comprising academics from both institutions, is established for quality assurance and the moderation of the standards of the programmes, which includes curriculum and assessment. Students will receive certification from both Taylor’s University and UWE upon completion of their degrees at Taylor’s.
Tracing its roots back to 1595, UWE represents a long and well-established tradition of first-class professional education and training. With over 30,000 students, UWE is a modern, growing university situated in Bristol, which is ranked UK no.1 most liveable city.
UWE has been ranked no.6 for employability in the UK. 95% of graduates are employed or in further
study six months after graduation. Bristol is the eighth largest city in the UK, the largest city in the south west and is home to many large businesses and employers including Airbus, AXA, BBC, Environment Agency, Hewlett Parkard, Lloyds TSB, Ministry of Defence and Rolls-Royce.
- The University of the West of England, Bristol or affectionately called Bristol UWE is one of the most popular universities in the U.K. with a lively intellectual and social mix.
The history of the University goes as far back as 1595, representing a long and well established tradition of first class professional education and training. - The Department of Screen Media and Journalism is part of the Faculty of Arts, Creative Industries and Education. It has a reputation for high quality teaching informed by the latest research and featured in the top ten of UK universities for student satisfaction in their courses in journalism, film, media and cultural studies.
- The Department also partners some of the most innovative and prestigious cultural organisations in Bristol such as the BBC, Watershed Media Centre, the Pervasive Media Studio and the Festival of Ideas.
- It also sponsors Encounters International Short Film Festival and Compass Film Festival. These organisations offer master-classes and careers advice to give greater insight into the creative industries.
Real Clients, Real Projects for Communication Students at Taylor’s University
We engage with numerous adjunct and visiting lecturers from reputable companies to conduct lessons to students:
- Abu Baker Siddiq
Producer
Astro Shaw Sdn Bhd
- Doris Lim
Radio DJ
988FM
- Dr Rohmad Fakeh
Deputy Director of Strategic Planning Section
Department of Broadcasting, RTM
- Irene Jay Liu
News Editor Data
Thomson Reuters, Hong Kong
- Lisa Wong
TV Host
Media Prima
- Prof Dina Iordanova
Professor of Film Studies
University of St Andrews, Scotland
- Sandra Hanchard
PhD Researcher
Swinburne Institute for Social Research, Australia
- Sean Lee
Radio DJ
988FM
Activities Beyond the Classroom for Communication Students at Taylor’s University
Award-Winning Communication Students at Taylor’s University
- Champion in the EcoWorld Recruitment Video Competition
SOC degree students emerged as Champion in the EcoWorld’s Create Tomorrow and Beyond recruitment video contest 2015. The Champion award comes with a RM5,000 cash prize and an opportunity to work in the industry to reproduce the winning video for commercial use.
2014
- 1st Runner Up in the Shell Fuel Save Campaign
Seven degree studentsperformed in an integrated PR and Marketing competition via a social media campaign to promote fuel efficiency and safe driving tips. They also executed on-ground activation at AvenueK Shopping Gallery. - Champions for Moving Walls Love Generator Challenge
Two teams, SOC Diploma and Degree students respectively were winners for two special categories (AmBank for Youth and Malaysia’s Resume).
2013
- 1st Prize in the United Against Crime initiative
Diploma students won the short video competition organised by the Crime NKRA team and the Performance Management and Delivery Unit (PEMANDU), a division of the Prime Minister’s Department. - Champion in the Shell Fuel Save Campaign
Eight students from SOC conducted research, presented a plan and implemented their proposed campaign for two months to educate the next generation of drivers on fuel efficiency. - Champion, 1st & 2nd Runner Up in Petron Malaysia “Rentetan Kejayaan – A Journey of Triumphs and Milestones”
SOC students emerged as winners in the National Student Art & Photography Competition which aims to encourage the expression of creativity and instill the preservation of arts and culture amongst youth.
Student Mobility Programme at Taylor’s University
In line with our philosophy to encourage students to “learn by doing”, School of Communication collaborates with international institutions, through the Student Mobility programme.
This series of educational programmes are aimed at educating and broadening the world views of School of Communication students, and increasing their global awareness.
Leveraging on our School’s international partnerships, students can choose to either complete a semester abroad or opt for a short overseas study trip. School of Communication is also developing international internship placements, and partnerships with other universities in Asia Pacific, to enhance our students’ educational journey.
proPASSION COMMUNICATIONS
About Us
proPassion Communications is a Public Relations (PR) consultancy managed by the final year degree students from Taylor’s School of Communication. Inaugurated in 2008 as a project under Taylor’s Diploma in Communication programme, the consultancy is now a part of the “Public Relations and Events Consultancy” module in the Bachelor of Mass Communication (Hons) with Public Relations majors.
The collaboration between proPassion and partnered companies ensures a win-win situation, where the consultancy has already garnered successful events under its belt – having collaborated with local and international clients.
What We Do
proPassion Communications is committed to two key principles: passion and professionalism.
The services provided by proPassion Communications are:
- public relations campaigns
- branding campaigns
- marketing communications
- event management
List of Clients:
- Baskin Robbins
- Big Fish Media Sdn Bhd
- da:men mall
- DIGI
- Dutch Lady
- Encorp Strand Mall
- Escape Room
- f3capital
- Mypartners Communications Sdn. Bhd.
- Shopee
- StarAsia (Malaysia) Sdn. Bhd.
- Sukhita
- Yubersports
Strong Industry Linkages at Taylor’s School of Communication
Bridging the Industry Gap
Taylor’s School of Communication’s longstanding ties with the communication industry for over 10 years ensures that its students regularly engage with the industry through industrial attachments and training, inviting guest speakers, and obtaining input from industry partners on our curriculum development.
Industry Placement
As part of their study, students are required to undergo a compulsory internship programme. Students are placed with some of the most notable establishments in the industry, including local and international radio and television stations, leading newspapers, magazines, advertising and PR agencies, event management companies, TV production houses, corporate offices, social media establishments, as well as professional agencies and associations.
Due to Taylor’s strong industry affiliations, our students are also able to work with multinational and international companies across various industries, such as:
Advertising
- ARC Worldwide
- Bates Asia
- DDB PR Sdn. Bhd.
- Foetus International
- Grey Worldwide Sdn. Bhd.
- Leo Burnett
- McCann Erickson (Malaysia) Sdn. Bhd.
- MindShare Malaysia
- Ogilvy & Mather
- Sirius Communication Sdn. Bhd.
Public Relations
- Edelman Public Relations
- Eric Pringle Associate PR
- Essence Communication Sdn. Bhd.
- Fleishman-Hillard Malaysia
- Universal McCann
- Weber Shandwick
Corporate Communication
- Genting Berhad
- Kuala Lumpur Pavillion
- Mesiniaga Berhad
- Panasonic Malaysia Sdn. Bhd.
- Shell Malaysia
- Sony Malaysia
Journalism/Editorial
- ACP Magazine
- The Edge Communications Sdn. Bhd.
- Aljazeera International (Malaysia) Sdn. Bhd.
- Panasonic Malaysia Sdn. Bhd.
- New Straits Times
- The Star Publications
Broadcasting
- Media Prima
- Astro
Event Management
- Protemp Exhibitions Sdn. Bhd.
- Roots Asia Pacisic (M) Sdn. Bhd.
Professional Body
- Institute of Public Relations Malaysia
- International Association of Business Communicators
- Centre for Independent Journalism
Media Consultancy
- GroupM
- Group MAD
- PHD Media
Industry Standard Facilities for the School of Communication at Taylor’s University
School of Communication students study in a modern tropical campus with conducive and state-of-the-art facilities catered to their studying needs at our brand new Taylor’s Lakeside Campus.
Our school’s facilities include:
State-of-the-Art Facilities at Taylors University
Taylor’s University Lakeside Campus encompasses a modern, functional design with state-of-the-art facilities together with lush greenery and its trademark 5.5 acre lake; striking a balance between form and function to embody Taylor’s University’s modern approach and perspective in premium education with an approach to holistic growth outside the classroom.
Surrounding the serene lake are buildings that house the academic wings and the commercial annexe that comprise of wide and spacious corridors, pleasing and rich landscapes and all in all, a sustainable and conducive environment for education. Besides, being visually comforting and naturally soothing, the overall design also enhances the air quality, both indoor and outdoor.
Taylor’s provides the necessary conducive environment for learning and development, to complement our quality academic programmes. Our campuses provide students with a comprehensive list of features and facilities to cater to our students’ learning needs and comfort during their years at Taylors University.
Service Facilities at Taylors University
- Career Services Centre
- Computer Labs
- Counselling and Psychological Services Centre
- Experimental Theatre
- Lecture Theatres
- Library
- Sick Bay
- Sports and Recreation Centre
- Student Life Centre
- The Grand Hall
- U-Residence
- UniGym
Service Facilities:
Career Services Centre
This centre provides students with reference materials and information about occupations, corporations and career opportunities.
Computer Labs
For computer practical classes. Each lab has an average of 33 computers.
Library
1300-seater 4-storey library to suit students’ individual learning styles. The library is equipped with 24/7 study areas, discussion rooms, multimedia rooms, theatrette, computers, printing & photocopying facilities.
Sick Bay
U-Residence
Residence for students living on campus.
Sports and Recreation Centre
Multi-purpose courts (Futsal, netball, volleyball, basketball, cricket nets, tennis, dodgeball)
Student Life Centre
The Student Life Centre is a purpose driven centre devoted to provide a platform for Student Leaders and the student communities as a whole to engage in creative thinking, brainstorming of new ideas and implement the execution of these ideas.
The Centre features Discussion Hubs, a meeting room, independent study area and a Mini Events Zone. It is also where the TU Student Council office, Community Service Initiatives Volunteers office and International Student Services Centre are located.
The Grand Hall
1000-seater hall designed for campus events and activities such as convocations, examinations, exhibitions and gala dinners; as well as sports activities.
Lecture Theatres
Lectures and events are conducted in the hall which can seat up to 300 people.
Experimental Theatre
Suitable for stage performances (dramas and plays) and can be used for practice sessions. Equipped with stage, hi-tech acoustics and lighting systems. Seats surround the stage, providing a 360 degree view of performance.
UniGym
Counseling and Psychological Services Centre
A centre for students, staff and parents to receive counselling on various emotion related issues.
ACCOMMODATION OPTIONS
- On Campus (U Residence @ Lakeside Campus)
- Located in Taylor’s University, Lakeside Campus
- This 6-storey building has 890 beds, 126 apartment units and 116 en-suites, all tastefully furnished
- 24-hour multi-level security
- Resident housemaster
- Onsite maintenance support
- Housekeeping services
- Recreational areas
- Learning spaces
- Shuttle bus services
- Off-Campus (Various Locations)
- Units are located within the vicinity of the campuses
- 24-hour security
- Onsite maintenance support
- Housekeeping services
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Terence Wong, Business at Taylor’s University
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